GEORGIANA GHIT

Specialized in Sustainable Product Design.

GEORGIANA GHIT

About GEORGIANA GHIT

With a passion for coming up with unique and outside-the-box ideas, while also experimenting with new processes and techniques, the designer is fascinated by many product design opportunities that can improve people's lives. She likes to gain experience, to take ideas to extreme and to figure out where is the wrong path and how could manage it. According to her though, the design should create a constructive world that pleads for more sustainable times. In the end, experiment and experience matter, because people matter.

  • Winner of the A' Design Award.
  • Specialized in Sustainable Product Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Sustainable Product
Fragrance Lamp Lighting Object

Fragrance Lamp Lighting Object

Sustainable Product Design

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Interview with GEORGIANA GHIT

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I like to say that my design is a minimalist way answer for the world's problems. I become an designer because I consider that this profession will fulfill my desire to create good products for people need. In our daily routine we interact with objects that improve our life or confuse it. That's why less means more. And less means functional simplicity.
Can you tell us more about your company / design studio?
I am a young designer on my begining career and I like to gain my experiences from collaborations and experiments. I have a personal brand named GGDesign, but I'm working as a freelancer and I do wanna have my personal studio in the near future. I create sustainable concepts, and lately I'm experimenting with new materials to find better green solutions.
What is "design" for you?
Design represents to me a better and constructive world who pleads for more sustainable times. Change the purpose, mix the feelings, find the right answers for a better experience with the product.
What kinds of works do you like designing most?
Lighting Design Objects with purpose; Functional design with less touch; Environmental experiments; Social Design Impacts; Graphic Design Story contexts; Creating brand new ideas; Finding natural problems and propose insights; Sustainable products or conceptual ideas for a cause;
What is your most favorite design, could you please tell more about it?
My most favorite design is Fragrance Lamp serie, because it has the essential ingredient, one of my favorite and liked by many people because of his potential in aromatherapy and medicine. I used the lavender flower seeds because I think it is a good ally to have in your house. It helps you in different ways. Also it is a ecological way for lighting and has perfume.
What was the first thing you designed for a company?
The first thing I design for a company was a proposal concept called: Delta Pendant Lamp, with who I won the Delta Craft competition. The lighting object was inspired by the traditional life of the craftsmen who live in the Danube areas. It's made entirely from adobe material(earth land).
What kind of emotions do you feel when you design?
I feel good, liberated, creative, I feel I can bring a change through my design.
What kind of emotions do you feel when your designs are realized?
The best emotions in the worldwide. Obvious is a great feeling for every designer to know that the product designed is finished and can be produced.
What makes a design successful?
Good insight, simple vision and great functions. Less means more, that's why is so complicated to deliver something successful 100%. But you keep trying to improve it until you feel that it's enough.
When judging a design as good or bad, which aspects do you consider first?
Green classification and how functional it is, if indeed it is realized for the user experience or just for another beautiful object However, there is also bad design that is good in its category (If that was the intention).
From your point of view, what are the responsibilities of a designer for society and environment?
I would say that 90%, it's our duty to deliver good environmental product design. We need to change the perspective of the consumers, we need to educate them for for both interests: their live and the environmental status.
How do you think the "design field" is evolving? What is the future of design?
The future of the design is almost here. The technological products will raise the expectation of the people from the planet. However we can draw the line and find also respect for the environment and planet. We can make green products based on the technology nowadays.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was at SENSORIA, The exhibition - Design Days tour, in 2 city locations, 2019. My next exhibition will be at Romanian Design Week, in May, 2020.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration many times comes from nature. Also from society problems, from my daily routine and from the people who I work with. For exemple, it is interesting how people react in different situations or places. Body language is very important for the empathy design process.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I use Design thinking methodology for every project. I think this is the best way for me to analize each route and find the best solutions for my concept and for my target. Not sure how to describe the style but it is a minimalist daily routine process.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
For now I live in Romania. Yes, I think my design is affected by the curent location. Not everybody here understand what the product design really means and what this profession does to help the people. That makes a product good?
How do you work with companies?
Usually I work with project or collaborations. Right now, I'm having freelance graphic design works.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
You will figure out who is a good designer for your company only after you have a debate solution with them. Every designer is good for a company and less good for another one. I think it's about the knowledge, accurate work, simplicity in process and understanding the right purpose to create not an expected delivery but a very good unexpected proposal.
Can you talk a little about your design process?
Experiments matter most. I work with a timeline stable by me, an estimated time, the idea paths & choosing the right final idea for development. After that, I like to work on the UX process to fulfill better the consumer expectation
What are 5 of your favorite design items at home?
google assistant; drawing tablet; workspace desk; notebook; pencil; and also my favorite mug coffee
Can you describe a day in your life?
Wake up on music, drinking my favorite coffee with extra milk, enjoying the presents of my lovely birds, making breakfast, prepare for work, going to office, resolving the tasks and check for the deadlines, going to the studio or working from home. But many times, a day in my life can't be described, sometimes I feel that 24 h are not enough to make all the thing you want.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I am a young designer, but I think I can answer that. Best advice is that you never need to give up on your dreams. Work not hard but smart. Be a good designer and change the world
From your perspective, what would you say are some positives and negatives of being a designer?
Weather change the style. People's behavior can change the process. Sometimes is difficult to satisfy everybody's expectation. Sometimes we work hard until we gain the great results. Sometimes you are wondering if this is the right path for you. But at the end of the day, you are happy, because you can create something good for the planet and people and they know it. Because you are the designer.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I think we should know more than our job needs. We need to learn everyday something new. I'm working also as a graphic designer, digital designer, illustrator. And I like to read specialty books. I like to go on my friends exhibitions, to talk with the artists. Every connection matter. Every context can create another one.Every day creates you.
How long does it take to design an object from beginning to end?
Depends on the object and concept. Last project was developed in 4/5 months.
What was your most important job experience?
Being on my own and propose a product who won 3 prizes. Best experience for young designers.
What type of design work do you enjoy the most and why?
Unconventional playground and brainstorming ideas found in debate with other artists or designers.
What are your future plans? What is next for you?
I believe that my future will bring me more closely to what I need: to live from my product design objects and to grow up in the industry.
Do you work as a team, or do you develop your designs yourself?
I develop my designs myself but I'm looking forward to find a team for the next projects.
Do you have any works-in-progress being designed that you would like to talk about?
I actually have another project under construction with a storyteller. It's about the social impact of a graphic design project who will make people think about themselves and who they are.
How can people contact you?
Via email, phone, social media. My website is under construction.
Any other things you would like to cover that have not been covered in these questions?
Think about every detailed conflict or element from your life and change the world by choosing good and different design.

Designer of the Day Interview with GEORGIANA GHIT

Could you please tell us about your experience as a designer, artist, architect or creator?
My vision in design studies is different but in a good way. Since I was a little girl I was interested in painting and drawing. I studied art and architecture in high school. I graduated National University of Arts and Design in Bucharest, Romania. I activated in digital art, graphic design and my favorite: product design. During the years I understood that every cross road was with the purpose to grow myself into industry and to educate others too. Also, I thanks my parents for supporting me in every decision I made.
How did you become a designer?
I studied creative fields since I was little. The design thinking process became part of me, probably this is one of many other reasons. Why design? Because design made me who I am today. The thinking process and the experiments learned me to focus more on the details and on people needs. My life is changed during the process because I always learn that my concepts have a cause behind the story.
What are your priorities, technique and style when designing?
Why, what, how? I think it's important to make baby-steps, to take challenges for your products and to think about the context. My priority is to have at the final, a real functional product and with the hope to match perfectly the sustainable area.
Which emotions do you feel when designing?
I feel free. I can be myself and this is way to important for me. I think every projects let me to create a better path for the future work. My inspiration many times comes from nature. Also from society problems, from my daily routine and from the people who I work with. For exemple, it is interesting how people react in different situations or places. Body language is very important for the empathy design process.
What particular aspects of your background shaped you as a designer?
Art, I'm preoccupied with the sustainable category, the recycled materials but also with the innovations. I like to have a real story in every project. I would love to focus on social, environment design category.
What is your growth path? What are your future plans? What is your dream design project?
Right now I'm working on my online store. I will focus on the business, and then I will start making new projects. I dreamed always to have my own line products design and I'm working on my dream. Probably next year I will have my very own workshop where I will put all the energy to create good and eco friendly products. I'd like to change the perspective of the world.
What are your advices to designers who are at the beginning of their career?
I know life is hard, but don't give up and work hard. The succes will follow. Failure is not a crime, is the perfection of the achievement. Everyday's learning. The discipline and nature matter.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I am a young designer, but I think I can answer that. Best advice is that you never need to give up on your dreams. Work not hard but smart. Be a good designer and change the world. So, don't be afraid of failure. When you experiment you will find the right answer.
What is your day to day look like?
Every day is different. A great day starts with one cup of coffee. A perfect day is finished with new ideas. Even if it's hard at the beginning of the career, I focus on people's need and try to create the unexpected products.
How do you keep up with latest design trends? To what extent do design trends matter?
I use Design thinking methodology for every project. I think this is the best way for me to analize each route and find the best solutions for my concept and for my target. Not sure how to describe the style but it is a minimalist daily routine process. I do stay in trend, but I actually believe that the product can make the trend flow.
How do you know if a product or project is well designed? How do you define good design?
A good design is a product that serves well by meeting the functional and fundamental needs with reliability. Also, I'd like to analyse the experience of the customer. Good insight, simple vision and great functions. Less means more, that's why is so complicated to deliver something successful 100%. But you keep trying to improve it until you feel that it's enough. A really good design is dedicated to people. A really great design stands out. I evaluate a good design in terms of the 3 needs: simple, functional, aesthetic.
How do you decide if your design is ready?
The final touch. No, the design can't be complete. There will be always a way to improve my design or other. Every designer probably will answer the same way. There so much energy for making a product that you never know when to stop. But I stop, because I need to follow my way. The decision depends on the product or on what you feel about it. You will know, when it's ready to go. In theory: good function, simple, aesthetic, ecofriendly and strong.
What is your biggest design work?
The next work, every time. I do not believe in one single best product. I believe in multiple good products. But, I am proud of my last one, Fragrance Lamp, because I think will change the idea of what you could have in your home.
Who is your favourite designer?
My favourite designers* are great legends, like: Zahah Hadid, Le corbusier, Dieter Rams, Mies van der Rohe. I strongly believe that Zahah Hadid was and still is a great woman arhitect and designer. Karim Rashid is not afraid of colors so I find it atractive, he has a personal way. I also studied Bauhaus and probably i would love to had the chance to talk with the founders. The most iconic I must say, Charles and Ray Eames, they found each other and changed the world together.
Would you tell us a bit about your lifestyle and culture?
The music is part of my daily creative process. I listen music not always but often. Not sure if my culture inspiring my object but for sure it's inspiring my way of thinking sometimes. Right now, I'm working on my future online product shop. Design is a lifestyle, it learned me to organize myself, to live simple, to hope, I find it peacefully
Would you tell us more about your work culture and business philosophy?
The challanges are making me do my best even if I have deadlines. I'm used to work alone but I don't mind to have brainstorming debates or working in teams. I like honesty, so for me this is an important detail when hiring somebody or when I'm working with somebody. My responsibilities: people's needs. Weather change the style. People's behavior can change the process. Sometimes is difficult to satisfy everybody's expectation. Sometimes we work hard until we gain the great results. Sometimes you are wondering if this is the right path for you. But at the end of the day, you are happy, because you can create something good for the planet and people and they know it. Because you are the designer.
What are your philanthropic contributions to society as a designer, artist and architect?
The materials used. The unique aesthetic shapes. Safe design ideas. I'm preoccupied with the sustainable category, the recycled materials but also with the innovations. I like to have a real story in every project. I would love to focus on social, environment design category. So, for the trust in my ideas, I give back: eco friendly products and educate the industry about sustainability. I would love to own a gallery art, a space where all the young artist can expose their art for free, and to have te posibility to sell their creations. I also have an idea for social design. I love kids so maybe a smart creative hub for everybody, including the families with financiar problems. Maybe I dream about an utopian way, but I hope that I will have the chance to help others with my creations and my initiatives.
What positive experiences you had when you attend the A’ Design Award?
Recognition, Experience and Trust. Every design competition is important because you learn and grow after every experience. The result not matter more than the experience and the courage of participation.

Extended Interview with GEORGIANA GHIT

Could you please tell us about your experience as a designer, artist, architect or creator?
My vision in design studies is different but in a good way. Since I was a little girl I was interested in painting and drawing. I studied art and architecture in high school. I graduated National University of Arts and Design in Bucharest, Romania. I activated in digital art, graphic design and my favorite: product design. During the years I understood that every cross road was with the purpose to grow myself and to educate others too.
How did you become a designer?
Why design? Because design made me who I am today. The thinking process and the experiments learned me to focus more on the details and on people needs. My life is changed during the process because I always learn that my concepts have a cause behind the story.
Which emotions do you feel when designing?
I'm preoccupied with the sustainable category, the recycled materials but also with the innovations. I like to have a real story in every project. I would love to focus on social, environment design category.
What are your advices to designers who are at the beginning of their career?
A really good design is dedicated to people. A really great design stands out. I evaluate a good design in terms of the 3 needs: simple, functional, aesthetic.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I evaluate a good design in 3 terms: simple, functional, aesthetic. Everyone should invest in a good design because that design can have a great impact of changing things worldwide.
What is your day to day look like?
I never thought until now, but probably I would love to create a product for my personal needs. I think every designer should make in the entire career, at least one product starting from one or two personal problems/necessities. Because probably will be hard to create something for us too. We are always seeking for what people want, but if for them is never enough and we always try to perfect the imperfect, how will be the imperfect, perfect for us? I can't answer what I would design, but at least will have a minimal touch.
How do you keep up with latest design trends? To what extent do design trends matter?
My dream design project is to create a nature reserve, a sanctuary for animals who were abused.
How do you decide if your design is ready?
Karim Rashid is on top of the list but I studied and found inspiration from Dieter Rams, Ludwig Mies van der Rohe, Le Corbusier and other great design legends.
What is your biggest design work?
I appreciate the aesthetic shape and the details of the simplicity. The product looks clean and easy to use. Dieter Rams said that: simplicity is the key to excellence. I must agree.
Who is your favourite designer?
Not sure if the greatest, cause I'm young, but for sure had it's way and impact for the public. The project - Delta Pendant Lamp, won 2 prizez and was appreciated by the romanian design industry and had compliments from Lisa Rosso, the chief-editor of Icon Design.
Would you tell us more about your work culture and business philosophy?
I thought about it, I had other jobs before, but nothing suited me better than my job as a designer.

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