Xulei Li

Good in Graphic Design.

About Xulei Li

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Listening to Transparency Exhibition of Sound Art

Listening to Transparency Exhibition of Sound Art

Graphic Design

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Interview with Xulei Li

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I majored in design for my undergraduate and master programs. After achieved my master's degree, I start to work at museums. Through my work, I got to know many curators and artists. Collaborating with them makes me devoted as a designer more.
Can you tell us more about your company / design studio?
I am working at an art museum currently. At the same time, I am running a design studio. The studio's target clients are artists, galleries, and museums. I generally provide clients with related services such as branding, logo design, book design, and etc.
What is "design" for you?
"Design" has already become a part of my life. It is a perspective of looking at new things.
What kinds of works do you like designing most?
The project I enjoy the most is the project that combines commercial, technology, and art.
What is your favorite material / platform / technology?
I have no preferences for material or technologies. Material and techniques that can express the project's concept promptly is the most ideal one. I like the platform that can provide me with design inspiration.
Which aspects of a design do you focus more during designing?
I give more focus on whether the design concept matches customer needs during the design process.
What kind of emotions do you feel when you design?
In the design process, my mind is relatively peaceful. Of course, I will be very excited when I come up with good ideas.
What makes a design successful?
The sturdy design concept is the reserve, and project research is the premise; technology is the foundation; efficient communication with customers allows designers to have more control over their design.
From your point of view, what are the responsibilities of a designer for society and environment?
This is a big question. As a designer, my priority is to be responsible for each client and project and consciously use design language to participate in activities to support social equality, environmental protection, etc. to improve existing social problems.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last design exhibition was at the SAGD Award 2019 winners exhibition in Taipei, China. At present, because of the epidemic situation, it is still uncertain when the next exhibition will happen.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Many of my design projects are exhibitions based. I will brainstorm with the exhibition's curator to get a generous idea about the show and observe the exhibition by myself too. My inspirations are from my daily life, my early life experience, and other designers' work.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I do not know what style I am. My design style requires the public to define. I will try different design forms based on different project properties.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Have faith in designers’ expertise. Working with a designer has a similar style to your company’s aura, and style will make the whole process much more smooth to produce results.
Can you talk a little about your design process?
To begin a new design project, I will always start with project research to learn more about similar products and industry status. The second step will be collecting clients' needs and requirements. Through communication with clients, design work will be polished.
Can you describe a day in your life?
I am working 8 hours per day for five days a week. After work, I will see friends or go to sports.
From your perspective, what would you say are some positives and negatives of being a designer?
The good part may be better at discovering the beauty in life. The downside is that life and work are a bit inseparable, and sometimes inspiration often comes from a moment.
Designing can sometimes be a really time consuming task, how do you manage your time?
I set the schedule at the beginning of the design task, strictly follow the process table to urge myself to do the design.
How long does it take to design an object from beginning to end?
Depending on the size of the project, small projects will take 1-2 months, and large projects may take half a year to 1 year.
Who are some of your clients?
Shanghai Minsheng Art Museum, New York university(Shanghai), E POI fashion brand,etc.
What type of design work do you enjoy the most and why?
Working at art museum allows me to be surrounded by artworks. Some project are serving for vulnerable groups. Using one’s professionalism to help others, make life becomes more meaningful.
Do you have any works-in-progress being designed that you would like to talk about?
I was working on an exhibition project with Maryland Art Center in the United States recently. However, due to the impact of the epidemic, it is stranded now. I hope the virus can ended quickly. People may return to a quiet life.

Extended Interview with Xulei Li

Could you please tell us a bit about your design background and education?
I achieve both my undergrad and master degree in visual art design from Shanghai University.
What do you design, what type of designs do you wish to design more of?
Branding design, visual design in exhibition, book design, signage system design, VI system design, etc. I wish to design more motion designs.
What should young designers do to become a design legend like you?
Through continuous learning to discover your own design superiority and design style.
What distinguishes between a good designer and a great designer?
Based on the difference in overall strength, a great designer know how to work every resource he has and can tell a good design story.
What makes a good design a really good design, how do you evaluate good design?
A great design should both creates social and commercial value and touches people.
What would you design and who would you design for if you had the time?
I want to build up a designer community platform. The platform's goal is to help designers build up their design teams for different projects efficiently.
What is the dream project you haven’t yet had time to realize?
Continue to delve into the urban regeneration of Chinese paper-cutting.
What are your favorite designs by other designers, why do you like them?
Kulachek, the visual language of her works is simple, but the design style is vivid and has strong recognition.
What is your greatest design, which aspects of that design makes you think it is great?
Vi system design for a kindergarten. It is practical and interesting, which makes children more willing to live in this space.
How could people improve themselves to be better designers, what did you do?
Get an overall understanding of design knowledge. Paying attention to the current design trends and keep up with it. Go to see the design works of your favorite designers to improve design aesthetics, and do not stop to practice.
What helped you to become a great designer?
Keep learning and improve your design ability by accomplished different projects.
What were the obstacles you faced before becoming a design master?
I feel that I am staying in a comfortable zone. I want to work with more great designers and organizations.
How do you think designers should present their work?
Build up their websites. Post and communicate with other designers on designer platforms.
What’s your ultimate goal as a designer?
I didn't think that far away, live in the present. My goal for the next couple of years is to allow more people to see my design works and find possibilities for cooperation with different platforms.
What people expect from an esteemed designer such as yourself?
I hope I can not only produce good works but also wish to set a positive example for younger designers.
What are you currently working on that you are especially excited about?
Because where I work is project-based, I will continue to meet different people and industries, and broaden my cognitive field.
What would you like to see changed in design industry in the coming years?
The Chinese market can pay less attention to efficiency, but more attention to the design quality. Give designers more respect, and improve the protection of intellectual property rights.
What is the role of the color, materials and ambient in design?
The use of colors and materials will change the mood and feeling of the work, and the ambient will affect the atmosphere that the audient gets from the design products.
Who is your ideal design partner? Do you believe in co-design?
I am still looking for this ideal partner. I hope my partner has a background in business management and will give more opinions from the market and application. I believe in cooperative operations.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I will feel that my work is rewarding and valuable, and it is a kind of affirmation to me. Being famous is not only about being professional, but also depending on opportunities, it can be very difficult.
What is your favorite color, place, food, season, thing and brand?
Color: White and black Place: My hometown(Hunan) Food: Spicy food Season: Autumn.
Please tell us a little memoir, a funny thing you had experienced as a designer?
Participate in traditional Chinese paper-cut projects and visit traditional paper-cut artists.
What makes your day great as a designer, how do you motivate yourself?
Live every day practically, and treat life well. I often put myself in contact with various projects, and the pressure stimulates me to move forward.
Please tell us anything you wish your fans to know about you, your design and anything else?
In the next few years, I want to collaborate with more industry expertise and bring more diversities to my work.

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