ABC Design Communication

From a young age, I was drawn to art and design. As a child, I reveled in using colors and pencils, painting everywhere—even on my house walls—as I brought my imagination to life through my drawings and designs. Growing up, I recognized that art was my unique means of expressing my emotions and ideas, which led me to pursue a career in design. I studied graphic design, interior design, and architectural design. Since then, I have worked with numerous companies and have run my own firm for the past 25 years. For me, design is a fusion of creativity and technical prowess, aimed at effectively communicating a message or an idea. I cherish the ability to express myself through my designs, creating works that resonate with others, inspiring joy and innovation. Being a designer is not just a profession; it’s a lifestyle and a form of expression that is irreplaceable for me.

Absolutely! Our office embraces an open office concept, designed to foster an inspired and creative workspace. We have crafted a modern design set amidst trees, creating a sense of the great outdoors and connecting us with nature. Natural light streams in through large windows, and plants add a tranquil touch we all appreciate, while comfortable spaces are arranged for our team to work effectively. Our office is home to a team of creative individuals who constantly seek new ideas and challenges. We are also equipped with high-tech tools that assist in the realization of our projects. Overall, our office is a vibrant and creative workspace where collaboration and innovation are our core values.

For me, design is about creating functional and aesthetically appealing solutions that meet people's needs. It represents a mode of expression and creation that blends technique with art to produce products, services, or experiences that are useful, enjoyable, and user-friendly.

We enjoy designing products that are innovative, creative, and truly represent the values and personality of the companies we work with. We are always on the lookout for new ways to stand out and express our uniqueness through design and creativity. We want our work to reflect our character and evoke interest and emotion in our clients. The opportunity to create something unique and impactful is a constant source of inspiration and joy for us.

My favorite design project to date is the packaging for the oral hygiene product line for Frezyderm. The innovation of the container and its contents needed to be complemented by innovative packaging to differentiate the series from the competition. The cutting-edge and modern technique of printing with glitter in different colors helps the products stand out from each other. This glitter printing technique had to be applied not only to the cardboard box but also to the plastic container. After a series of tests, techniques, and inks, we achieved the desired result for the Toothpaste series, creating a harmonious look and a distinct identity. The modern, simple, and clean design reflects the product's quality with a pioneering printing technique that uses real glitter on both the box and the plastic container. This work earned us our first award and paved the way for a very exciting and interesting journey.

The Intim Area Foam by Frezyderm is a gentle cleansing foam for the sensitive area, helping to maintain hygiene and the balance of the natural pH. When designing the Intim Area Foam, our goal was to highlight the exceptional user experience and the care it provides to women. The successful design of this product in 2001 has led to a long-standing and fruitful collaboration with the company that continues to this day.

My favorite material for creating packaging is paper. I believe paper is a versatile material that can be adapted to various shapes and sizes, allowing us to achieve a more impressive and refined result. With paper, we can create designs with different effects, add embossing or foil stamping, use spot UV, and incorporate various materials to give our packaging a high-quality feel. Additionally, paper is sustainable and recyclable, making it an environmentally friendly choice for packaging creation.

I feel most creative when I am in an inspiring environment and have free time to dedicate to creation. Music, nature, and the sea also help boost my creativity. Additionally, collaborating and engaging in dialogue with other creative individuals encourages and enhances my creative spirit.

During the design process of new packaging, we focus on various aspects to ensure it is functional, aesthetically appealing, and practical for the end consumer. Sustainability is also a crucial factor we consider. We think about using sustainable materials and minimizing excess packaging to reduce environmental impact.

Excitement, creativity, joy, anticipation, and satisfaction. Designing a new package represents an opportunity to express creativity and innovation, and to create something new and unique.

When my designs come to life, I feel immense joy, satisfaction, and excitement. Seeing something I envisioned and created successfully realized, fills me with pride—for myself, my team, and the collective effort we put into creating something new.

A successful design encompasses the following characteristics: 1.Functionality: It must be practical and meet the user's needs. 2.Aesthetics: It should create visual interest and be appealing to the user's eye. 3.Consistency: It should have uniformity in colors, fonts, and overall style. 4.Clarity: It should be easily understandable by the user without complex functions. 5.Innovation: It should be innovative and stand out from the competition. These elements contribute to creating a successful design that will impress the audience and achieve success.

Every design should be meticulously crafted, considering the goals and needs for which it was created. A good design must be clear and logically structured. If a design meets these criteria and achieves its objectives, it is deemed successful. Conversely, a design is considered poor if it does not align with the project's needs and expectations and fails to accomplish its goals.

The responsibilities of a designer towards society and the environment when creating packaging are paramount. During the design process, a designer must consider environmental sustainability, waste reduction, and recycling, as well as the sustainable use of resources. Additionally, the designer should ensure consumer safety and protection, guarantee product protection during transportation and storage, and provide clear information and recognition for the consumer. Moreover, the designer must consider the social impacts of the packaging, such as fairness and its effects on consumer health and well-being. Therefore, packaging design should adhere to the principles of sustainable development and social responsibility, ensuring optimal resource use and the protection of both the environment and society.

The field of design is constantly evolving with the introduction of new technologies and the development of emerging trends and aesthetic preferences. Specifically, in the realm of packaging design, we anticipate a greater emphasis on sustainability and material recycling, as consumers become increasingly environmentally conscious. Additionally, we expect to see more personalization and customization to meet consumer needs, leveraging technologies like 3D printing and digital printing. Furthermore, we foresee more interactive packaging that offers a unique experience to the consumer. Overall, the future of packaging design promises to be more creative and innovative than ever before.

My design inspiration comes from various sources. Firstly, I am influenced by nature and the colors surrounding me. I also study other works of art and design, whether they are historical pieces or contemporary trends and creations. My creativity is fueled by observing the world around me, my need for expression, and my love for design and art. Additionally, my travel experiences and the dazzling diversity of cultures, architectural styles, and customs with their unique histories and traditions serve as a significant source of inspiration for my work. Each era, region, and artist profoundly impacts me and motivates me to create something new and unique. The diversity and richness of cultural heritage are truly an inexhaustible source of inspiration and creativity for me.

My design style is characterized by simplicity, clean lines, and modern aesthetics. I prefer a minimalist approach, focusing on sleek and functional design solutions. My exploration of this style began with my love for modernism and simplicity. The main feature of my style is restraint, with an emphasis on functionality and usability. When approaching the design of a new packaging, I start with the product's purpose and how it will be used. I then explore various design possibilities that could be highlighted, considering the audience's needs and the company's branding. My final approach focuses on the functionality, aesthetics, and efficiency of the packaging.

I live in Athens, Greece. The cultural heritage of my country has certainly influenced my designs to some extent. The architecture, art, mythology, and philosophy of ancient Greece are sources of inspiration that shape my worldview and approach to design. The advantages of designing in Greece are the multifaceted influences I receive from the country's rich cultural heritage. From ancient Greek architectural styles and geometric order to modern trends in contemporary Greek aesthetics, there are numerous elements that can be integrated into my designs. However, there are some disadvantages to designing in Greece. The smaller scale of production sometimes limits our ability to create items that require large quantities to cover initial production costs. Additionally, bureaucracy and slow approval processes can delay the implementation of a design. Overall, though, the cultural heritage of Greece is a valuable source of inspiration, strengthening my approach and activities as a designer.

Our company collaborates with our clients in numerous ways. First and foremost, we always listen to their needs and opinions, striving to provide the best possible solutions to meet those needs. We maintain an open line of communication, ensuring that our clients can reach out to us directly with any issues or questions they may have. Additionally, we offer personalized service and support to each client, working diligently to find the right solutions for any problems they encounter. This close collaboration is built on mutual trust and cooperation, fostering strong and lasting relationships with our clients.

Seek designers with experience in your field: It's crucial to find a designer who understands your market and your company's needs. Request samples of their work: A great way to assess a designer's capabilities is to review their portfolio and evaluate their style. Define your expectations for the collaboration: Have a clear idea of what you expect from your designer regarding timelines, costs, and outcomes. Communication: Open and continuous communication with the designer is essential for the successful completion of the project. Ultimately, selecting a good designer requires research, communication, and an understanding of your company's needs. With the right approach, you can find a designer who will help elevate your company to the next level.

The process of designing a new brand is a significant step that requires careful planning and strategic thinking. Initially, it's essential to establish clear goals and define our shared objectives. Once we have a clear target, we begin the design process, considering the name, logo, colors, and overall tone of the brand’s communication. An important step in the design process is understanding the competitive landscape and analyzing our target audience. We need to create a unique design that stands out from competitors and resonates with the desired audience. Next, we develop a comprehensive communication strategy, including advertisements, social media, and other communication channels. Finally, it is crucial to monitor the performance of our design and adjust our strategy based on market needs and feedback from our audience. This approach ensures that we create designs that are commercially successful and effectively communicate our brand's message.

1.A painting created by a dear friend. 2.A mask I bought in Kathmandu, Nepal, many years ago, which reminds me of a funny moment from the trip and my failed attempt to tell a lie to the seller. 3.A tiny book containing the key articles of the first Argentine constitution purchased at a market from a university professor after the IMF's entry into the country. 4.A large vintage wall mirror above the fireplace, with a unique design and visible wear from time, which fascinates me. 5.A painting I created when I started my company many years ago, reflecting the anxiety and excitement I felt back then.

My day starts early in the morning with meditation. After that, I get ready for work and enjoy my coffee while reading the latest news and reviewing the day's schedule and projects. I meet with my team to discuss updates and plans for the day. Throughout the day, I am responsible for communicating with clients and coordinating with print partners to ensure a smooth workflow. As the head of an advertising agency, I need to be creative, and organized, and manage my time effectively. My work also requires close collaboration with my colleagues and responsiveness to clients' needs. At the end of the day, I usually evaluate the outcomes of my work and prepare for the next day. Although my job is demanding, my passion for advertising keeps me enthusiastic and creative every day.

Make sure to focus on developing your own unique style rather than copying others. Push the boundaries and experiment with new ideas and techniques. Above all, don't let failure hold you back—every setback is an opportunity for learning and growth. Finally, remember that continuous practice and persistence are key to achieving success in the field of design.

The positives of being a designer include the creativity and flexibility required to create something new and unique every day. Each client, project, and a new task is different. Additionally, the ability to express your ideas through design and the constant search for new ideas and approaches make every day unique for me. However, some drawbacks of being a designer can be the pressure to meet client demands and the stress of staying within their timelines. Innovating within specific time constraints is not something everyone can handle.

The golden rule I follow in design is simplicity and functionality. I believe that good design should be clean, readable, user-friendly, and serve its purpose without unnecessary additions. A minimalist approach can often be far more effective and appealing than an overloaded and excessive design.

Some of the most important skills for a brand designer include: 1.Creativity: The ability to create innovative and attractive designs that stand out. 2.Knowledge of design trends: Staying informed about trends and developments in the design field. 3.Ability to communicate the company's goals: Effectively conveying a brand’s message and values through design. 4.Technical skills: Proficiency in using design tools and software. 5.Teamwork: The ability to collaborate with other design and marketing team members to achieve common goals. 6.Communication skills: Effectively communicating with clients, collaborators, and other team members. These skills are essential for a designer aiming to create remarkable and reliable design projects for a company.

In our design process, we utilize various tools and sources of inspiration. Some of the tools we use include: Software: We use design programs like Adobe Illustrator and Adobe Photoshop to create logos, graphics, and other design needs. Applications: We utilize various apps for graphic design, social media content creation and management, project management tools, and libraries for purchasing photos or videos. Books: We read books on design, marketing, and design trends to learn new techniques and practices. Sources of inspiration: We seek inspiration from various media, such as design blogs, social media, art, photography, and anything that interests and inspires us to create unique and impressive designs. Frequent updates from typography, graphic arts, and packaging exhibitions in Europe and Asia. This year, our team has attended packaging exhibitions in Paris and Birmingham, and we will soon be attending the largest typography exhibition in Germany, Drupa, among others.

To manage my time effectively during the design process, I use a variety of techniques and tools. First, I set clear boundaries and deadlines for each project or design task that needs to be completed. I then create a task list and prioritize it accordingly. Additionally, I use techniques and schedules to manage the different stages of design. Finally, I strive to maintain a balance between work and the time I dedicate to myself and my loved ones.

The time required to design a product can vary greatly depending on its complexity and design requirements. Some projects might be completed in a few hours, while others could take months to finalize.

The most frequent questions I get as a designer are usually about how to improve a design or how to choose the right colors and styles for a project. I’m also often asked for advice on enhancing their visual presence online or on social media.

At the beginning of my career, I worked at several magazines where I learned a great deal about the production process of a publication. I collaborated with the entire spectrum of the production line of a major publication. This hands-on experience allowed me to gain practical skills in teamwork, project coordination, and content creation. It helped me develop essential organizational, time management, and communication skills critical for success in the communications field. I am grateful for this experience and the foundation it provided for my future growth.

- Frezyderm - Violanta - Vian - Oscar choco factory - Minos foods

I especially enjoy packaging design that involves creativity and innovation. I love thinking of new ways to present a product to consumers, offering them a unique experience and creating an eye-catching image that stands out on store shelves. Additionally, the opportunity to collaborate with various professionals, such as printers, inspires me and provides new ideas and perspectives. Finally, the satisfaction I feel when I see the final product and its impact on consumers makes me love packaging design even more.

Continuous learning and development are essential for achieving success in both personal and professional life. It's important to invest in yourself through ongoing courses, seminars, workshops, and other events that help you develop new skills and expand your knowledge. By remaining open to learning and change, you'll be prepared to meet challenges and achieve your goals. I intend to continue learning and growing both personally and professionally.

Collaboration can lead to significantly better outcomes, fostering creativity and interaction among individuals. Through collaboration, each person can combine their knowledge, skills, and ideas with those of others to create new and innovative solutions to problems and challenges. Additionally, collaboration strengthens trust and respect among team members, creating an atmosphere of open communication and mutual support. Ultimately, collaboration enhances the achievement of the group's goals and objectives, fostering a sense of shared responsibility and accomplishment.

We are currently working on new projects, but due to confidentiality agreements, I cannot discuss them until they are completed.

A company can contact me through various methods, such as: •Email: Send me an email at abcdesign@abcdesign.gr. •Phone: Call me directly at +30 210 8055001. •Social Media: Send me a message via the social media platforms I use, such as Facebook and LinkedIn. •Contact Form: Use the contact form on my website to send me a message: www.abcdesign.gr.

Yes, I would like to say that life is a continuous challenge and adventure, and we should seize every moment to learn and grow as individuals. We must remember that every difficulty or adverse condition can provide us with an opportunity to learn and showcase our strengths. Let's not be afraid to face challenges and remain optimistic and open to the opportunities that life may bring us.

With over 30 years of experience in visual communication, I am the founder and creative director of ABC Design Communication, which I have led for the past 22 years. Our studio, based in Greece, specializes in branding, packaging, and print design, with a clear focus on creating work that combines strategic depth, visual impact and emotional resonance. Throughout the years, we have collaborated with a wide range of clients - from major players in the food, cosmetics and pharmaceutical industries to small producers and niche brands. Some of our most prominent collaborations include Frezyderm, Vian-Vianex, Metro supermarkets, OPTIMA (with brands such as Dirollo, Kerrygold, Adoro, and Ήπειρος), and Violanta. Our work has received more than 85 international design awards, a recognition of our consistency, creativity, and strategic thinking. My passion for detail, storytelling and aesthetics - combined with my academic background in visual communication - continues to shape the philosophy behind everything we do: to craft design that inspires, stands out and leaves a lasting impression.

My love for design began very early - almost before I even knew what the word meant. As a child, I was drawn to aesthetics, composition, storytelling, and visual detail. Packaging, posters, book covers, magazines - I was fascinated not just by what I saw, but by the intention and thought behind it. There wasn’t one specific person who pushed me into this world. It was more of an internal drive - a deep desire to create beautiful, well-designed things that carry meaning and purpose. That instinct naturally led me to study visual communication and graphic design and eventually to my first professional experience, where I realized design wasn’t just about beauty - it was a powerful tool to shape perception, convey values and elevate ideas or products. From that point on, I knew this was my calling: to create design that is thoughtful, consistent and emotionally engaging. Every project is a new opportunity to tell a meaningful story through form, color and feeling.

In every project - no matter the scale or sector - I focus on three core pillars: strategic thinking, storytelling and aesthetic harmony. 1.Strategic thinking is the foundation of all my work. I believe design must serve a purpose: to strengthen a brand’s identity, to stand out and to clearly communicate its values and offering. 2.Storytelling brings emotion and depth to the design. I see every project - even a food label - as a chance to tell a story. When this story is honest and well-crafted, it creates a real connection with the audience. 3.Aesthetic harmony is about proportion, composition, detail, how things “feel” visually. It’s not just about beauty; it’s about quality, consistency and integrity. Although we fully embrace modern digital tools and 3D applications, my process often begins by hand - with sketches, loose layouts, or even physical experiments on paper. Especially in packaging, we build mock-ups, test materials and study how the object behaves in real space. Digital design is essential, but nothing replaces the value of holding and observing something tangible. Every new project begins with questions. I research the product, the audience, and the client’s goals. What I care about is not just what I design, but why and how I can make it meaningful and effective.

Design for me is an emotional process. When I begin a new project, I feel excitement and curiosity, as if a new world is opening up in front of me, waiting to be explored and decoded. The moment of ideation, when everything is still possible, is one of the most thrilling stages for me. As the process unfolds, I enter a state of focus and satisfaction. I find myself immersed in decisions, details, and visual structure, it becomes almost meditative. Every element matters. Every choice has intention. That quiet depth is something I truly love. But the real joy comes when I see the final outcome, when I hold the packaging in my hands, or watch a brand identity come to life and express exactly what I envisioned. That’s when I feel a deep sense of fulfillment, pride, and happiness. Design fulfills me because it allows me to transform thoughts into something tangible, meaningful, and beautiful. The pleasure lies in crafting something that not only works, but feels right, something that speaks, inspires, and lasts.

I believe design is not only about technique, it’s deeply shaped by how you think, observe and connect with people. Some of the most essential non-design skills for a designer are empathy, strategic thinking, organization, and storytelling. For me, empathy has always been at the core of my process. It helps me understand what the client truly needs and how the design will emotionally resonate with its audience. Strategic thinking allows me to look beyond the visual surface, to consider business goals, market positioning, and long-term impact. And organization is what makes the difference in large-scale projects, where coordination between concept, materials, production, and deadlines is crucial. I’ve also always had a strong connection to narrative. I see design as a form of storytelling, not just something beautiful, but something meaningful that speaks to memory, emotion, or purpose. This is deeply rooted in my love for observation, for words and for the poetry of everyday life. My biggest influence hasn’t been a single person, but rather the world around me, lived experiences, human behavior, visual contrast, textures, scents, imperfections. My journey so far has been full of challenges, but also rewarding collaborations, international recognition, and endless creative energy.

My growth as a designer is deeply connected to the growth of ABC Design Communication. Since founding the studio, my aim has always been to create work that is not just visually appealing, but thoughtful and consistent in its essence. With every project, I evolve, creatively and personally. Looking ahead, I want to continue expanding our presence internationally, working with brands that are bold, culturally grounded and seeking authentic, high-quality expression. But I don’t necessarily seek one “big goal”, because for me, every project, every collaboration is a milestone in itself. What I truly aspire to is to remain in a constant state of creative curiosity, to keep being inspired and to inspire others. To keep designing with clarity, intention and truth. I want to keep building work that stands the test of time and brings something real to the world. If there’s one thing that defines me, it’s that I’m always growing and that journey is the most meaningful accomplishment of all.

The most meaningful advice I can give to a young designer is this: have patience, resilience, and understand that creativity is a marathon, not a sprint. I would especially caution new designers not to fall into the trap of seeking instant validation. Likes are not proof of value, and there are no shortcuts to success. What matters is depth, persistence, and the continuous work you do on yourself, not only technically, but also emotionally. Learn to listen to the client, to the market, to the times, but also know when to trust your own intuition. Along the way, I’ve faced doubts, obstacles and periods of intense pressure. What helped me move forward was believing in the work, staying organized, and never stopping my own development, through seminars, travel and simply observing the world around me. Everything can become a lesson if you keep your eyes and your mind open. The best advice I’ve ever received was: “Design like it matters, because it does.” That phrase has stayed with me ever since, and it still guides the way I create.

Success is not just the result of talent, it’s the result of discipline, clarity, and consistency. Here’s what I would suggest to any professional designer, artist, or architect: 1.Know why you do what you do. Without a clear intention, design loses direction. The goal is not just to “look good,” but to have meaning, to serve a purpose and say something worth saying. 2.Never settle. Comfort is the enemy of growth. Even when you’ve found a style that “works,” challenge it. Push it. The best work often lives just outside your comfort zone. 3.Keep your message clear. Over-complication often signals insecurity. Truth is simple. And design that speaks with clarity is the kind that lasts. A common mistake I see is over-focusing on being “technically correct” or trendy, rather than staying anchored in the core of communication. Design is not just tools or surface aesthetics, it is an act of intentional expression. The best shortcut? Work as if your most ideal audience is always watching. And remember: there’s no big idea without courage. Everything else is just execution.

My day usually starts early, with a good coffee and a quiet moment before the creative energy of the day takes over. I often begin by immersing myself in visual stimuli, not necessarily design “news,” but imagery, trends, packaging inspiration, exhibitions, or browsing through curated portfolios. I like to feel the pulse of the moment, visually and emotionally. The rest of the day moves at a steady rhythm: client meetings, strategic planning, presentations, team coordination, and, of course, actual design work. I’m quite structured in how I organize my time, but I always leave space for the unexpected, because some of the best ideas come unannounced. What I love, even during the more routine or “boring” days, are the small sparks: a client who reacts with genuine excitement, a font that fits perfectly, a mock-up that finally feels alive. These are like little creative miracles. And the conversations with my team, when we share thoughts and build something together, are some of the brightest moments of my day.

I follow design trends, but I don’t obey them. I believe a designer should be aware but not dependent on what’s considered fashionable. Trends are helpful, they reflect the spirit of the time, the language of the audience, emerging materials and visual tendencies. But our role is not to replicate them. It’s to filter them through our own lens, and only integrate them when they truly serve the purpose of the project. Personally, I draw inspiration from much more than trends, from art, architecture, poetry, nature, emotion, everyday moments, a street-side kiosk or a beautifully crafted product in a small international market. Inspiration doesn’t come from scrolling platforms, it comes from being present, observant, and open. My goal is not to create design that is “on trend,” but to craft work that endures, that carries meaning and identity beyond the visuals. Timelessness, for me, is always more powerful than trendiness.

To me, good design is quiet and clear. It doesn’t try to impress, it simply works, communicates and touches something within you. You recognize it when everything just feels “right,” even if you can’t explain exactly why, the form, the texture, the message, the atmosphere, they’re all in balance. A well-designed piece, for me: 1.Serves its purpose. It’s not just beautiful, it’s functional, understandable, and meaningful. 2.Expresses identity. It couldn’t belong to anyone else, it feels fully aligned with the brand or audience. 3.Holds tension and balance. Between simplicity and character, instinct and strategy. What I always look for is the intention behind the design. Without clear intent, the result lacks soul. Designs that chase trends or add visual noise for the sake of effect lose their essence. One of the most common mistakes is overloading, trying to include every idea, every element, without clarity or hierarchy. Good design requires discipline and restraint. If I had to summarize: Good design doesn’t shout, it resonates.

Design, by nature, is a process that never truly ends. There’s always something that could be adjusted, refined, or reimagined. But in practice, you have to learn to let the design go at the right moment, not when it’s “perfect,” but when it has found its own internal balance. I know a project is ready when it stands clearly in front of me, it communicates what it needs to, it has personality, it functions properly, and nothing essential is missing. If I were to add or remove something, I’d risk undoing what’s already been achieved. I don’t keep “open tabs” in the sense of doubt. If something doesn’t feel resolved, I keep working. But when a design has a voice, a rhythm, and clarity, that’s when I let it go. That’s the moment of silence, when I have nothing more to say, and the design begins to speak for itself. For me, success isn’t about perfection. It’s about connection, if the work resonates, communicates and leaves a mark, then it has done its job.

It’s hard and honestly, unnecessary to choose just one “biggest” project. I am genuinely proud of every single project we’ve created, whether it’s a small label or a large-scale branding system. Each one carries its own story, intention, relationship, and decisions made with care. Some projects gave me creative freedom, others taught me how to find solutions under pressure, and many reminded me of the power of simplicity. Each one shaped me and each one holds value. For me, the greatest work is the journey itself: the fact that I get to create every day with consistency, love, and personal responsibility toward everything I sign my name to. And while that may sound simple, it’s perhaps the most demanding and the most meaningful accomplishment of all.

I find inspiration in different creators for different reasons and not only within the field of graphic design. I deeply admire Dieter Rams, for his “less but better” philosophy and his devotion to functionality paired with aesthetic clarity. His view of design as a moral act has had a lasting influence on the way I approach my own work. If I had the chance to speak with a designer from the past, it would be Massimo Vignelli, not just for his iconic visual language, but for the way he united architecture, typography, and product design into a cohesive system. He once said: “If you can design one thing, you can design everything.” To me, that perfectly captures the essence of design thinking. I also admire architects like Tadao Ando, for the quiet strength and spiritual clarity in his work and artists like Anselm Kiefer, for the materiality and emotional weight he brings into space. In the end, I don’t focus so much on style, but rather on consistency, philosophy and honesty behind the work. That’s what I truly admire in a designer.

I live and work in Greece, a place where aesthetics, simplicity and balance are deeply embedded in the culture. The ever-changing light, the relationship with nature and material, the interplay of exterior and interior, these elements unconsciously inform my work. I don’t try to showcase them; they simply exist as an underlying layer in how I think, choose, and filter visuals. Two cities that inspire me in very different ways are Singapore and New York. Singapore impresses me with its structured complexity, its precise geometry, and the futuristic integration of nature within the urban fabric. It’s a city that balances the artificial and the organic with surprising elegance. New York, on the other hand, is pure rhythm, tension, contrast, and information, a city that forces you to observe, absorb, and decide what to hold onto. These cities, along with Athens, remind me that design is never neutral. It lives within life itself, in the energy, the noise, the contradictions, the chaos and harmony. Music is always present, sometimes as rhythm, sometimes as atmosphere. I’ve developed entire projects starting from a single tone or emotional chord. Right now, I’m working on new creative concepts for premium export products, where design becomes a bridge between cultural identity and contemporary global markets. I strongly believe that good design quietly improves the world. It doesn’t transform society with noise, but through consistency, sensitivity, and meaning. Personally, design has taught me to live more consciously to observe, to simplify, to respect space and time.

My professional philosophy is rooted in consistency and respect toward the client, the project and the design process itself. I believe good design doesn’t come from chaos, but from structured dialogue and creative discipline. I work with a team and a network of external collaborators, from designers and 3D artists to photographers and production specialists, all of whom share a common value system. I’m demanding but fair. I enjoy working with people who are responsible, precise, aesthetically aware, and emotionally balanced. Talent matters, but character, focus, and the ability to communicate clearly matter even more. When I choose partners, I look for a shared sense of visual thinking and proportion, someone who can work freely, yet with structure. Someone who can filter, organize, and propose. This profession comes with many challenges, from tight deadlines to the constant demand to deliver high-level design under varying conditions. My responsibilities include strategic thinking, creative direction, production oversight, and client communication, as well as ongoing decisions about the visual language and tone of each project. I believe a good designer or artist doesn’t need to be explosive, but rather present, thoughtful, honest, and composed. Imagination is not just something to express; it’s something to cultivate. Design is a responsibility, toward the audience, the material, and the moment in which it exists. And that responsibility should be carried with seriousness, but also with joy.

I deeply believe that design carries social responsibility, not just to beautify, but to activate, raise awareness and open space for dialogue. For me, design is a cultural tool that can operate quietly, yet powerfully, within society. One project that fully embodies this philosophy is the printed piece "No Excuses", which I created in observance of November 25, International Day for the Elimination of Violence Against Women. I wanted to design a print publication that doesn’t speak superficially about such a serious issue, but one that communicates with intensity, empathy and directness. Its recognition with an A’ Design Award affirmed for me that when design is honest and purposeful, it can truly make an impact. I occasionally take on pro bono projects, especially when they relate to causes I care deeply about, culture, education, and support for marginalized groups. I don’t believe in design as a luxury. I believe in design that has a voice and a reason to exist. I also actively support young designers through mentoring, conversation and creating room for their voices, both within my team and the broader creative community. I believe in trusting those who seek to grow with clarity and integrity. What I love about good design is that it doesn’t try to speak, it simply shows up. And says what needs to be said.

Participating in the A’ Design Award was an incredibly positive experience, not just for the recognition, but for the way it connects you to a global creative community. Through the competition, I discovered new studios, different design approaches, and, most importantly, I was reminded of the power of authentic and meaningful design. For me, the three main benefits of taking part in design awards are: 1.Objective evaluation of your work, having your project assessed by seasoned professionals is a rare and valuable opportunity for growth. 2.Visibility and outreach, it opens new doors, gives your work a voice, and introduces you to new audiences and markets. 3.Reflection and clarity, the process forces you to pause, define your work, articulate your thinking, and view your own design with fresh perspective. Design competitions are important and relevant, because they bring cultures together, create platforms for dialogue, and highlight diverse perspectives. They’re not just about accolades — they’re about connection, learning, and progress. Being selected as Designer of the Day is both an honor and a joy. But more than that, it’s a reminder that with consistency and intention, every day can be a step forward, even through the smallest details.

Of course! Initially, I attended one of the best schools in Athens at the time, studying decoration, architectural design, and graphic design. I chose to specialize in graphic design. Throughout my studies, I worked as a graphic designer for various magazines, advertising agencies, and creative studios, where I gained valuable experience in graphic design and branding. Afterward, I worked in major advertising agencies for several years while also attending a series of seminars and workshops to expand my knowledge in design and the emerging graphic design software of that era. Later, I began taking on my first jobs as a freelance designer, working on various projects related to branding, logo design, and graphic materials. This gradually led me to start my own company.

My motivation lies in creativity and problem-solving through design. I enjoy creating and expressing my ideas through design, providing solutions that are both aesthetic and functional. Additionally, I am passionate about continuous development and the ability to positively impact the world through design.

After finishing high school, I was searching for something creative, something I truly enjoyed, not just a job. Through friends, I discovered graphic design, and it immediately captured my interest with its creativity and freedom. I decided to pursue studies in this field. Through my courses and projects, I learned new techniques and processes that helped me develop my skills. It was an experience that made me feel like I was doing something genuinely creative and fulfilling.

We have a diverse range of clients and products, from paper goods and detergents to food, pharmaceuticals, and cosmeceuticals. I don’t prefer designing for one category over another; I enjoy experimenting with different styles and design techniques. This variety of products and clients motivates me to create something original and different each time. I don't have a specific type of design that I prefer to work on more; instead, I appreciate the flexibility to work across various categories and to create something unique with each project.

New designers need to demonstrate creativity, confidence, dedication, and continuous learning. It’s important for them to invest in developing their skills, maintain connections within the design industry, and work hard to improve their existing work. Additionally, creating a portfolio that reflects their abilities and continuously promoting it are crucial elements for their success.

An exceptional designer differs from a good designer in their unique and creative approach to design. Instead of following trends and stereotypes, an exceptional designer can create innovative and original ideas that stand out. They also possess excellent communication and collaboration skills, along with the ability to understand and meet their clients' needs and requirements. The result is a design output that distinguishes itself and effectively highlights the brand it represents.

A truly good design is characterized by its aesthetics, which are both appealing and functional. Some criteria used to evaluate design include ease of use, functionality, and the quality of materials. Most importantly, the packaging must convey the product's message and communicate effectively with the consumer, making the type and use of the product clear. Additionally, innovation and creativity are key elements that can be assessed in a good design.

Good design holds significant value in the market and the success of a business, as it helps create a strong brand image and identity. A well-designed product can attract consumers, build trust, and differentiate your business from competitors. By investing in quality design, you can enhance your customer experience, increase sales, and strengthen your communication with your audience. Furthermore, effective design showcases your products and services in an impressive way, earning customer trust and loyalty. Overall, investing in good design is a strategic move that can help you stand out in the market, increase brand recognition, and achieve greater success and competitiveness.

The secret to success in design lies in creativity, innovation, and a careful approach to solving problems. My key ingredients are a deep love and passion for design, continuous education and learning of new techniques, and a commitment to quality and precision.

Here are some inspiring figures in the field of design: 1.Dieter Rams: The German designer renowned for his simplicity and functional design. 2.Jonathan Ive: The former Chief Design Officer at Apple, known for designing iconic products like the iPhone and iPod. 3.Paul Rand: The famous graphic designer who created logos for companies like IBM and UPS. 4.Karim Rashid: A designer known for his modern and colorful style. These are just a few of the many designers who can serve as inspiration. Each designer has a unique way of thinking and approaching design, drawing inspiration from a variety of sources.

Personally, to improve my design skills, I have attended various seminars and design courses. I constantly seek ways to enrich my knowledge and evolve my design style. Additionally, I regularly attend packaging and typography exhibitions to stay updated and inspired.

My love for design is immense, and I wouldn't want to do anything else. However, I have another passion that allows me to combine my interests: travel and photography. I love traveling and capturing moments through photography. It’s a way to immortalize unique experiences and share them with others. By traveling and exploring new places, I discover different cultures and find inspiration for my photography.