Cherinadded

As a child, my love for art and design was deeply influenced by my upbringing and the stories I heard. I remember being fascinated by the tale of Pocahontas. The things that I read also played a part in shaping my identity and artistic vision. Even before I could speak, my mother noticed my love for art. I began communicating through painting and drawing, which became my first language. Growing up, I was shy and didn't enjoy playing with toys. Instead, I found solace in colors, paint, and pencil colors, which became my constant companions. I am grateful that I discovered my love for art at a young age. While I knew that becoming an artist in Thailand would be challenging, I was determined to pursue my passion and take risks. For me, art is a form of therapy that empowers me. When I design, I believe people can draw energy from my art. I want to be a designer who empowers others through my creations. The pencil has given me power, and I am grateful for the ability to communicate my vision through my art. My journey as a designer has been about breaking patterns and taking risks. I am committed to inspiring others to do the same. Cherinadded was founded in 2014, during my university years, when a friend and I decided to start a design studio together. Both of us studied fine art and shared the same vision and ideas, which led us to establish Additionally Added. Initially, it was just a hobby, and we sold our designs at the Wonder Room Bangkok. However, we soon started receiving offers from Singapore, which marked the beginning of our journey in the business world. Running a company came with challenges, and we had to go through a lot to keep the business afloat. Unfortunately, my friend decided not to continue, and I had to make some tough decisions. However, my passion for beauty and design kept me going, and I became increasingly drawn to jewelry, ceramic, and clay. After a failed attempt to revive the business, I moved to London for three years and decided to try again, working closely with craftsmen. While it was a daunting experience, it helped me realize that I needed a team and had to commit my full time to Cherinadded. At Cherinadded, we aim to add value to people's lives through our designs and creations. Our journey has been filled with ups and downs, but we are committed to positively impacting and empowering people through our designs.

Cherinadded is a design studio with a focus on creating unique and inspiring pieces of fine jewelry and accessories. The brand takes its name from the idea of adding something valuable or meaningful, and that principle informs everything we do. I am deeply inspired by the beauty of everyday life. Thus, Cherinadded seeks to blend traditional craftsmanship with innovative design techniques. We work closely with skilled Thai craftsmen, embracing their wealth of experience and the meticulousness they bring to each piece we create. Our design studio is a place where creativity and tradition intertwine. We draw from a rich tapestry of Thai art and craft techniques, but we're always looking to push the boundaries of what's possible. We blend diverse materials like ceramic, brass, and Thai silk, creating pieces that carry a strong sense of our cultural identity yet resonate with people around the world. Our logo, an emblem of circles in various shapes and colors, represents the completeness and influences of everyday life, embodying our brand's core philosophy of finding beauty in the simplicity and ordinariness of life. Above all, Cherinadded is a brand that celebrates the art of handmade. In a world dominated by mass production, we find joy in the process of creation — in the touch of skilled hands-on raw materials, in the spark of an idea becoming a tangible reality. It's about more than just creating beautiful things; it's about preserving a tradition, a craft, and a way of life.

For me, design is a crucial step in the creative process that brings ideas to life. Whether it's a painting, a sculpture, or a print, we need to design it before we can make it happen. Designing is the act of creating a plan or blueprint that defines how the end product will look, feel, and function. It's about considering every aspect, from the materials to the colors to the shape and form. Designing is not just about creating something for ourselves; it's about adding value to people's lives. Whether we are creating something for aesthetic or functional purposes, the design has to be well-thought-out and intentional. It's about creating something that resonates with people and enriches their lives in some way. Whether it's fine art or applied design, we must design before bringing it to reality. Design is not just about making something visually appealing but also about solving problems and meeting people's needs. Ultimately, design is about making a positive impact on people's lives, and that's what drives me to create every day.

For me, jewelry and accessories are what I enjoy designing the most. While I personally prefer to wear simple clothes, my house is filled with beautiful handcrafted pieces that bring me happiness. I find inspiration in the joy I feel when I give someone else a piece of my work, knowing it can add value and meaning to their life. For me, jewelry and accessories are a way to add more power and happiness to our lives. It's a sense of art that can be worn and appreciated by others. My childhood memories of blue and white Chinese pottery have also had a big influence on my work. It took me almost a decade to step out of my comfort zone and move away from the familiar patterns that I grew up with. While I have a deep appreciation for tradition and craftsmanship, I also recognize the importance of exploring new materials and techniques to create something fresh and unique. It's through these experiments and new ideas that I find my greatest inspiration.

It's difficult for me to choose just one favorite design, as I have a deep appreciation for many different styles and aesthetics. However, if I had to choose, my favorite designs are artistic and functional, like the works of Yayoi Kusama, Iris Apfel and Vivienne Westwood. I am drawn to Westwood's edgy and rebellious style, which has been a major influence on fashion and culture for decades. Kusama's use of bold colors and repetitive patterns in her art and fashion designs is simply mesmerizing, and Apfel's eclectic mix of textures and patterns is truly inspiring. All three of these designers have a unique vision and a passion for pushing boundaries, and I admire their ability to create designs that are both beautiful and meaningful. They are a constant source of inspiration for me in my own work, and I strive to incorporate the same level of creativity and artistry into my designs.

The designer's first design for a company was a pair of blue earrings with a Chinese design. They were tubular in shape, resembling a tube, and had no movement. This design was created for a company called Additionally Added, and the designer completed the entire process independently.

Ceramics is my favorite material to work with because I am skilled in painting, drawing, and color. I am also interested in applied arts and ceramics because they are natural and organic. Even though ceramics can be fragile, they are also very strong, and that's what I admire about them. They give me a sense of satisfaction and power once they are finished. When I first started working with ceramics, I used to paint them using the Decal technique, which is similar to using stickers and then applying water. However, I later realized that it didn't give me the individuality and personal touch I was looking for. I wanted to use ceramic colors (underglaze color) and other techniques that are untouchable and take a long time to create. After experimenting with different techniques, I found that mixing clay colors is the fastest and most efficient way to achieve the desired result. While painting is still my favorite technique, I am enjoying mixing it with other techniques to save time and create even better results.

For me, creativity flourishes when I am surrounded by nature, basking under the sun in the majestic mountains. That's precisely why Nepal is one of my favorite destinations, as it never fails to unleash my artistic side. When I return from a trip like that, I find myself painting non-stop for hours. It's as if nature triggers a sense of movement in my hands, and my mind becomes a cinematic experience. It's incredible how much nature can ignite inspiration and boost productivity in me. My ideal workspace would be a glass house with no film, where I can watch the sunrise and sunset while painting. Being in the mountains is another source of inspiration for me, and it's because it's one of the purest forms of nature. The way the wind flows, and the colors change is a symphony of art that leaves me in awe. Whenever I'm feeling stuck, I take a break and spend time in nature, allowing it to work its magic on my creativity.

As a designer, I have a lot going on in my head, from childhood memories to present-day experiences. However, when it comes to the design process, my focus is on transforming those thoughts into tangible art. The first step for me is to let my thoughts flow freely and translate them onto paper through rough sketches. This part of the process is where I allow myself to be unencumbered by rules or restrictions. The next day, I revisit the sketches and begin to refine and perfect them, moving them into the next stage of the design process. From there, I pay close attention to every aspect of the design, whether it's the colors, shapes, textures, or functionality. It's important for me to ensure that every detail is carefully considered and serves a purpose in the final product. Ultimately, my goal as a designer is to create something that not only looks aesthetically pleasing but also adds value to the end user. Whether it's a piece of accessories or a piece of furniture, I strive to create designs that are functional, timeless, and evoke an emotional response from the person experiencing them.

For me, designing is an emotional process that allows me to channel my thoughts and feelings into something beautiful. I find that I am the most creative when I'm feeling sad, depressed, or even negative. Art, for me, is therapy; it allows me to transform my negative emotions into something positive and constructive. It's almost like taking something negative and turning it into something beautiful, without being aggressive. When I'm designing, I experience a range of emotions, from excitement and passion to frustration and self-doubt. It's not always an easy process, but the end result is always worth it. The feeling of accomplishment that comes with creating something from scratch, something that started as just an idea in my head, is indescribable. There's also a sense of satisfaction that comes from seeing my designs being used and enjoyed by others. When I see someone wearing one of my designs or using one of my products, it's like seeing a piece of myself out in the world, making a difference in someone else's life. It's a feeling of pride and validation that keeps me motivated to continue creating and designing.

Seeing my designs come to life is an incredibly rewarding experience, and it brings a sense of closure to the creative process. It's like seeing my ideas and hard work finally pay off. When I see the finished product, all the negative feelings that I may have had during the design process are gone. The frustration, self-doubt, and anxiety disappear, replaced by a sense of happiness and satisfaction. There's a feeling of pride that comes with seeing something that started as just an idea in my head become a tangible reality. It's a reminder of the power of creativity and the ability to bring something new into the world. When others appreciate my designs and give positive feedback, it's like a validation of all the hard work that went into creating it.

For me, a successful design is one that achieves a balance between combining form and function in a harmonious way. The aesthetic aspect of a design should be pleasing to the eye and evoke an emotional response from the viewer. It should be visually appealing and thoughtfully crafted, taking into consideration the colors, shapes, textures, and overall design elements. However, aesthetics alone are not enough. The design must also serve a practical purpose, solving a problem or fulfilling a need. It should be easy to use, efficient, and improve the quality of life for the end-user. When a design achieves this balance between form and function, it becomes successful. It not only looks good but also adds value to the user's life, whether it's a product that makes a task easier or a piece of art that evokes positive emotions.

A design must be functional and useful to be considered good. It should solve a problem or fulfill a need while being easy to use and efficient. The second aspect that I consider is the aesthetic appeal of the design. A design should be visually appealing and well-crafted, taking into consideration the colors, shapes, textures, and overall design elements. It should evoke positive emotions and make the user feel good when they interact with it. I believe that a good design must strike a balance between form and function, and be practical, visually appealing, and innovative. It should be able to fulfill a need while evoking positive emotions and standing the test of time.

As a designer, I believe that we have a responsibility to create designs that not only serve a practical purpose but also contribute positively to society and the environment. In today's world, where fast fashion and mass production have become the norm, it's essential to focus on sustainable and ethical practices. Designers have the power to create products that are environmentally friendly, ethically sourced, and socially responsible. We can use our skills to create designs that reduce waste, use renewable resources, and minimize our carbon footprint. We can also create designs that promote social justice and equality. They can contribute to society by supporting local artists and craftsmen, as well as creating job opportunities in their communities. We can work with local suppliers, manufacturers, and artisans to create products that are unique, handmade, and sustainable.

The design field is constantly evolving and changing, driven by technological advancements, cultural shifts, and new approaches to creativity. More and more designers are recognizing the importance of creating products that are environmentally friendly, socially responsible, and ethically sourced. Collaborations between artists, and designers are also likely to shape the future of design. These collaborations can bring fresh perspectives and new ideas to the design process, resulting in innovative and exciting products that resonate with consumers.

My last exhibition was held at Iconcraft and Capella Hotel Bangkok. However, we have recently relocated to a new venue - All Kinds at Immersive Retails at Commons ThongLor. We're thrilled to be showcasing our latest designs in this exciting space, which offers a unique and immersive shopping experience for our customers. As for our next exhibition, we're currently in the planning stages, and we're hoping to host it sometime next year. For us, it's not just about showcasing our designs, but also about creating a meaningful connection with our customers and sharing our passion for fashion and design. We can't wait to share more details soon!

My design inspiration comes from the emotions that I feel and how I can channel them into positive and powerful creative energy, similar to the practice of yoga. I find that my personal experiences and childhood memories often serve as a rich source of inspiration for me. Love stories, moments of vulnerability, and even moments of triumph can all be transformed into creative ideas that can be transformed into beautiful designs.

As a designer, my style is quite unique and eclectic. It's not something that I can simply put into words and define, but rather something that comes from within me. I'm constantly inspired by my energy and feelings, which can be sparked by anything from the colors of a sunset to the rugged terrain of Nepal. I prioritize my energy and channel it into my designs, which is why I've been dubbed with nicknames like "Eskimo" and "Tibet." My love for design stems from my childhood, where I was fascinated by stories like Pocahontas and the natural world around me. I don't believe in the idea of happy endings, as real life can be quite messy and unpredictable. Instead, I'm drawn to the raw and authentic elements of life. I find beauty in the imperfections and quirks of individuals, and this is reflected in my designs. One of the main characteristics of my style is the fusion of Tibetan style and Native American design concepts. I'm inspired by the bold patterns and colors of these cultures, and I incorporate them into my pieces in a way that feels modern and fresh. I'm also heavily influenced by Tibetan jewelry, which can be seen in the intricate details and ornate embellishments of my designs.

I currently live in Bangkok, Thailand. Although I don't necessarily draw inspiration from the cultural heritage of my country, I do think that it has a significant impact on my designs. Thailand is a country with a rich history and diverse cultural traditions, which can be seen in the beautiful craftsmanship and handmade goods that are produced here. One of the pros of designing in Thailand is the abundance of talented local craftsmen who are passionate about their work. I'm constantly inspired by their dedication and skill, and I love incorporating their unique techniques and materials into my designs. However, there are also some challenges that come with designing in Thailand. The art scene here can be quite conservative, and there is often a lack of support for contemporary artists and designers. This can make it difficult to showcase my work and connect with other creatives in the industry. Despite these challenges, I try to use my struggles as inspiration and motivation for my designs. I'm always on the lookout for new and innovative ways to create sustainable and eco-friendly pieces that can make a positive impact on the world. Overall, living in Thailand has its pros and cons when it comes to designing, but I'm grateful for the talented craftsmen and the unique challenges that push me to create something truly special.

As Cherinadded, we believe in solidifying our own identity and market presence before engaging in partnerships or collaborations with other companies. Our primary focus at this stage is to deliver high-quality, unique designs that add value to our customers' lives and enhance their personal style. Once we have established a strong reputation and recognition in the industry, we are open to exploring collaborations with other artists, designers, and like-minded companies. We believe such collaborations can facilitate the exchange of creative ideas, enhance our product range, and offer our customers more diverse and innovative design options. In all our partnerships, we value mutual respect, creativity, and a shared commitment to high-quality craftsmanship and sustainable practices. This way, we can ensure that any joint effort aligns with our brand's values and aesthetic and contributes positively to our customers' experiences.

When it comes to working with a designer, I believe that communication and collaboration are key. It's important for companies to give credit where credit is due and acknowledge the value that a designer brings to the table. Respect and trust are essential elements of a successful designer-client relationship. To select a good designer, companies should look for someone with an open-minded and creative personality. A good designer should be willing to listen to the needs and ideas of the client, while also bringing their own unique perspective and expertise to the project. Companies should also look for designers who have experience in their specific industry and can bring a fresh and innovative approach to their designs. In addition to personality and experience, it's important to look for designers who have a strong portfolio of work that showcases their skills and style. This can give companies a better understanding of what to expect from the designer and help ensure that their vision aligns with the designer's abilities.

When it comes to my design process, I really approach it like an artist. I see things, and then I paint and draw them. For me, it's all about capturing whatever it is that's in my mind, and I love using pencils and watercolors to help bring my ideas to life. There's something about putting my emotions down on paper that helps me become more clear on what I'm trying to create. Another aspect of my process is all about improvement. If I see something that I like, I want to take it and make it even better. Whether it's a bookmark or something else, I'll write it down and then draw it out. Once I can see it, I know that with some work, it can come to life. This can be really challenging, but I love the process of taking an idea and turning it into something tangible. Of course, materials play a huge role in my designs as well. I love working with ceramic, brass, and silk – they've become sort of a signature for my brand. And while there are many techniques that I could use, I really try to hone in on the ones that help me achieve the picture of my design that I have in my head. For example, I used to do DECAL, but it just took too long to hand paint onto the clay. Now, I've been exploring more abstract techniques – I'll try and fail until I find something that really works. And then, it's all about working with my craftsmen to bring that idea to life. There's a lot of communication and experimentation that goes into the process, but when we finally land on something that works, it's incredibly rewarding.

At home, I have a few design items that I absolutely adore. One of my favorites is my collection of flower pots made from ceramic. I love the way the matte and glossy finishes create a contrast that's really visually striking. Another item that I cherish is my collection of lamps. I always like to add a personal touch to them by decorating them with tassels. It's a small detail, but it adds a really unique and fun element to my home decor. I also have a couple of side tables that I absolutely love. To me, they embody both philosophy and utility, and I especially appreciate the texture and beauty of wood. In fact, I'm hoping to explore more woodwork in the future because I find the natural texture of wood to be incredibly pretty and inspiring. I also have a small collection of jewelry and accessories that I've collected from my travels around the world. While I don't necessarily wear them, I find that they provide a lot of inspiration for my own design work. They have a really unique and distinct look, and I appreciate the artistry and craftsmanship that goes into making them. Finally, I have a few sculptures in my home that I absolutely adore. My favorite is a pair of leopards that I have – I love dots and circles, and the shape and movement of these sculptures really captivates me. Overall, I think that having these design items in my home brings a sense of creativity and inspiration to my everyday life.

I am someone who values productivity, but I also recognize the importance of taking care of my mind and body. So, I start my day very early with breathwork and if I need to prioritize my energy, I practice yoga. I am very aware of my actions, and if I feel like I'm going to waste my day, I get moving immediately. When I'm feeling energized, I dive right into my work as a designer and artist, working on my projects non-stop. But it's not all work and no play for me - I'm also a part-time yoga teacher. Teaching yoga allows me not only to share my energy but also to receive it. By influencing and connecting with people, it empowers me to be more productive and maintain a positive state of mind. I believe it's crucial to prioritize our well-being and mood, as these untouchable feelings impact our work more than we may realize. When I feel lost or discouraged due to setbacks or rejection, I never run out of ideas, but I know it's not the right time to touch my pencil. Instead, I practice yoga to recharge and take a deep breath before getting back to work. In my free time, I like to explore my hobbies in art, specifically painting flower pots, renovating my home, and using watercolors, acrylics, and pencils to create beautiful works of art. These creative outlets are essential to me as they help me to keep those untouchable feelings in a safe place and maintain a positive mindset.

First and foremost, I encourage young designers to never stop doing what they love. Trust in the inspiration and passion that sparked within you during childhood. When we were young, we were innocent, sheltered, and did things purely out of love. It's crucial to remind yourself that passion is vital, and making money from doing what you love is essential. Giving up may seem like the easier option at times, but it's important to stay true to yourself and your dreams. I started my journey as an artist when I was 17, and now at 30, I know deep down that I want to be an artist. I understand that not everyone values art, and it can be challenging to make a living out of it. However, it's crucial to go big and set your sights on the ocean, not just the pool. If you stay in the pool, you can only see so much. But in the ocean, the possibilities are endless. Opportunities rarely come knocking on their own. You have to go out there and make things happen. Take every opportunity that comes your way, no matter how small or insignificant it may seem. Every experience will teach you something and take you one step closer to your goals.

From my perspective, one of the most positive aspects of being a designer is the ability to see the world in a unique way. As a designer, I see colors and objects differently, and I take pleasure in the little things in life, like nature and flowers. I have the power to create things that others may see but want, and this gives me the opportunity to inspire and empower people through my work. Designing is a tool to influence people by hand, and even though I may not be the most naturally talented, I am dedicated to becoming a good designer and inspiring others along the way. On the negative side, being a designer can sometimes come with emotional challenges. I don't like being emotional too much, but as a designer, you cannot simply turn your emotions on and off. Negative emotions can be overwhelming and make you feel crazy at times. However, I believe that as a designer, we can turn those negative emotions into something positive, like a tutorial or a design that reflects those emotions. Ultimately, being a designer requires dedication, passion, and resilience, and it's essential to find a way to channel both the positive and negative aspects of the job into something meaningful and impactful.

My golden rule in design is to empower people, especially women who have faced societal restrictions and limitations. Coming from a Thai-Chinese household where women were expected to do all the housework, clean, and cook while men were not encouraged to accept strong women, I refused to conform to such expectations. Instead, I took the reins of my life and became an independent person, breaking free from the stereotypes that were imposed on me. This experience made me realize the importance of having a role model in life, and I strive to be that person for others through my designs. As a designer, I believe that it's essential to deliver both aesthetics and function in my creations. While beauty and functionality are vital aspects of design, I don't necessarily strive to achieve the perfect balance between them. My designs are an extension of my ideas and craftsmanship, and they speak for themselves. I want people to be able to touch and feel my designs, to appreciate the passion and struggles that went into creating them. Being a designer is not just about creating pretty things; it requires a great deal of hard work and dedication. I want people to see and appreciate that effort and understand the value of my designs. Ultimately, my goal as a designer is to make an impact and inspire others to embrace their creativity and pursue their passions fearlessly. I believe that my designs can empower people by instilling in them the confidence to break free from societal norms and limitations. I want to be a beacon of hope for those who have been told that they can't do something, to show them that with hard work and determination, anything is possible. I hope that my designs can be a source of inspiration and motivation for people to become the best versions of themselves.

For a designer, the most important skill is to have a strong conceptual foundation. As a fine arts student, I learned the power of developing concepts before creating a design. It's important not to focus on achieving perfection but to embrace the process of creating and continually practicing your skills. To excel in this skill, you must constantly read and learn about the world around you. You need to develop your sense of curiosity, explore different perspectives, and challenge your creative boundaries. Journaling is also a great way to express your thoughts and ideas and to understand the content of art. As a designer, you must be able to communicate your ideas effectively. You need to have excellent verbal and visual communication skills and be able to articulate your vision in a clear and concise manner. It's also important to be adaptable and flexible, to be able to adjust to different situations and to work collaboratively with others.

As a designer, I find that my toolbox consists mainly of traditional tools such as pencils, pens, and my trusty journal book. I have always been drawn to the tactile experience of working with these tools, as they allow me to bring my ideas to life in a way that feels organic and natural. I do use some digital tools, such as a digital painting pad, but I prefer to keep things as old school as possible. There's something about the process of sketching, painting, and jotting down ideas in a physical notebook that helps me stay focused and connected to my creative vision. When it comes to sources of inspiration, I find that books are an invaluable resource. I read a wide variety of books, from design and art books to fiction and non-fiction, to stay inspired and learn about different perspectives. However, not every book inspires me, so I am very selective about the books I choose to read.

Managing time as a designer can be a challenging task, and it's something that I'm still learning to do effectively. I find that designing can be consuming, with the constant drive to create something new and unique. But I've learned that it's important to take breaks and step away from work, even if it's just for a day. When I feel like I'm getting overwhelmed or stuck, I make sure to take a break and do something completely unrelated to design. It's essential to take a mental break and clear my mind to avoid feeling lost and burnt out. I also try to manage my time by breaking my work into smaller chunks, usually 10-15 minutes at a time, to avoid getting too absorbed in the process. This way, I can stay focused and productive without feeling overwhelmed by the scale of the project.

The time it takes to design an object from beginning to end can vary depending on the complexity of the project, the production process, and any unforeseen obstacles that may arise. For example, a typical production timeline for an object may take 2-3 months to complete. When it comes to generating ideas for a design, it usually begins with floating ideas and mental imagery, and then it is essential to put them down on paper. The initial drawing process does not take much time, but the real challenge is conveying the vision to the craftsmen and other team members. Sometimes, there may be challenges when working with craftsmen, especially if they lack the necessary skills or techniques to bring the design to life. This can lead to a lot of back-and-forth, as different approaches and techniques are explored. It can be frustrating when something that seems impossible turns out to be much more challenging than anticipated.

As a designer, I often get asked a variety of questions depending on the context and audience. However, there are a few common questions that I get asked frequently. One of the most common questions that I get asked is about the story behind my designs. People are often curious about the inspiration and thought process behind my work, and they want to know the story behind each design. Another question that I get asked quite often is about my experience, personality, and how that translates into my design. People are often interested in knowing how my personal side influences my work, and they want to know about the design that connects both aspects. When it comes to specific design elements, people often ask me about the process behind creating my designs. For example, when it comes to my ceramic work, people are often curious about how I put three materials together and how I make ceramic things work in jewelry design. They also want to know about the weight and feel of the ceramic beads. Overall, as a designer, I am always happy to answer questions about my work and share my passion for design with others. Each design has a unique story, and I love being able to share that with people and connect with them through my work.

My most memorable experience as a designer was when I worked in the UK. It was a transformative time in my life when I was hired for numerous projects, and it felt like the pinnacle of my career. I found that my work was respected and appreciated by clients in the UK. It was during this time that I realized the importance of being valued as a designer. When clients saw my work, they recognized its value and were willing to pay for it. This was a stark contrast to my experience in Thailand, where I was frequently asked to do some tasks which didn't showcase my full potential as a designer. In the UK, even small projects like designing for a small restaurant were valued, which allowed me to push myself creatively and bring my ideas to life. I was able to work as a freelancer and take on projects that truly excited me.

My clients are typically a niche group of consumers who appreciate the fusion of art, utility, and design. They are individuals who have an eye for detail and are drawn to handcrafted items. Personally, I am a big believer in the value of handcrafted products, and I see this reflected in my clients as well. They are willing to spend on products that are crafted by hand and take pleasure in owning something that is unique and one-of-a-kind. In my experience, this type of audience is not limited to a specific geographic location or cultural background. I have worked with clients from all over the world who share this appreciation for handcrafted products. They understand that there is a beauty and quality to these items that cannot be replicated by mass-produced goods. What I find particularly inspiring about this audience is that they are not focused on trends or fast fashion. Instead, they are willing to wait for a product that is crafted with care and precision. This allows me, as a designer, to put my heart and soul into each piece that I create, knowing that it will be appreciated by those who value the artistry and skill that goes into it.

For me, designing jewelry and accessories is what I enjoy the most. It's an incredibly versatile form of design, and I love that it allows me to use my skills to create pieces that are both beautiful and functional. I believe that when women wear my jewelry, they should feel confident and empowered. In many ways, jewelry is like a small piece of art that can be worn and appreciated every day. While we might be able to carry a painting or sculpture with us wherever we go, we can wear a piece of jewelry that showcases our individuality and style. I find it incredibly rewarding to see my designs come to life and be worn by others, especially when they appreciate the artistry and craftsmanship that goes into each piece. To me, designing jewelry is like creating tiny sculptures that can be worn and treasured for a lifetime. While the designs may be small in size, they are significant in their impact. I feel a great sense of pride and fulfillment when I see someone wearing one of my pieces and feeling confident and beautiful. It's truly an honor to be able to create something that brings joy to those who wear it.

My ultimate goal is to take Cherinadded to the next level and establish it as a brand that represents fine craftsmanship and artistry in jewelry and accessories. In the future, I see Cherinadded expanding its product line to include furniture, sculptures, a concept that we are currently conceptualizing with our brand's circular elements and the three materials. We want to explore new possibilities and push the boundaries of what is possible in design, while staying true to our values and aesthetic sensibilities. In the coming years, I am looking to expand my brand internationally and explore new markets. I believe that there is a great demand for handmade and artisanal products all around the world, and I want to bring my designs to a global audience. Specifically, I am interested in exploring opportunities in Italy, a country that has a long history of craftsmanship and design excellence. I believe that the Italian market would be an excellent fit for my brand, and I am excited about the prospect of establishing a presence there. Ultimately, I see myself continuing to push the boundaries of what is possible in jewelry and accessory design, and creating pieces that are truly one-of-a-kind. I believe that there will always be a demand for artisanal and handmade products, and I am committed to delivering designs that reflect the values and aesthetic sensibilities of my clients.

I work closely with a small team of talented craftsmen who specialize in different areas such as jewelry making, brass work, and ceramics. Although I am the founder and product owner of the brand, I rely heavily on my team to bring my designs to life. The design process usually begins with me sketching out my ideas and concepts on paper. I then work with my team to determine which materials and techniques will be best suited to bring the design to life. Once we have finalized the design, my team gets to work on creating the piece. This involves a lot of hands-on work, from shaping and molding the materials to adding finishing touches and details. I work closely with my team throughout this process to ensure that the final product matches my vision and meets my high standards for quality and craftsmanship. Overall, I believe that my team is an essential part of the design process, and I am grateful for their talents and expertise. Together, we are able to create beautiful and unique designs that are truly one-of-a-kind.

The ceramic bookmark is a new project that I am currently working on. I was inspired to create it as a way to combine my love for art and design with my passion for reading. I think bookmarks are often overlooked as an accessory, but they can add a lot of beauty and personality to your reading experience. The ceramic bookmark is delicate and fragile, which makes it unique and special. It's designed to be used with care, and it adds a touch of elegance and sophistication to any book. I think people will appreciate the craftsmanship and attention to detail that goes into each bookmark, as well as the fact that it's a functional piece of art. In the future, I would love to expand on this idea and create larger ceramic pieces that can be used for notebooks and other items. But for now, I am excited to share this new project with the world and see how people respond to it.

As a designer, I draw inspiration from my mother's love for flowers. They hold a special place in my heart and I feel connected to them on a deeper level. Flowers carry the philosophy of life and have the ability to spread happiness and joy. Growing up, my mother would always put flowers next to my bed, and this small gesture always made me feel loved and happy. Now that she is going through a tough time, I want to return the favor and make her happy by gifting her with flowers. Although my mother and I have different tastes and preferences, I find solace in the fact that flowers come in a variety of colors and meanings. My personal favorite is the lily because of its elegance and longevity. They can stay fresh for up to 7 days or more, which symbolizes the lasting bond between me and my mother. My passion for flowers also extends to my work as a designer. I am currently working on a collection for Cherinadded that prominently features flowers. One of my favorite pieces is a brooch that I painted with flowers to express my feelings and speak my mind. As I reflect on my relationship with my mother, I am reminded of the Japanese Kintsugi technique where broken pieces are mended with gold to create something new and beautiful. This represents imperfection and reminds me that even though our relationship may have had its ups and downs, it has also been strengthened by the love and support we have for each other. And just like how I try to heal our relationship with flowers, I hope that my designs will also bring happiness and joy to those who wear them.

As a designer and artist, my journey has been an exciting blend of creativity, experimentation, resilience, and personal growth. It began in my childhood when I found comfort and expression in colors and drawings. Before fully mastering the spoken language, I had already begun to communicate through the vibrant language of art. Art, to me, is more than an aesthetic pursuit; it's a source of empowerment. My design work is deeply rooted in this belief - that through my creations, people can derive strength, inspiration, and a sense of connection. The power of the pencil, the strength that comes from turning an abstract idea into a tangible reality, is an experience I'm truly grateful for. My journey in design has been about breaking the mold, taking calculated risks, and inspiring others to do the same. In 2014, during my university years, a friend and I founded Cherinadded. We were both fine arts students and shared a vision for creating unique, impactful designs. Initially, what started as a hobby soon morphed into a business opportunity when we received offers from Singapore. That marked our first steps into the entrepreneurial world. Running a business has its share of challenges. It was a steep learning curve filled with highs and lows. When my friend decided to step away, I had to make difficult decisions and take on greater responsibility. Even through tough times, my passion for design never wavered, and I found myself drawn toward materials like jewelry, ceramic, and clay. After an initial setback, I moved to London for three years to regroup and plan my next steps. There, I realized the importance of having a dedicated team and devoting myself full-time to Cherinadded. Today, our mission at Cherinadded is to enrich people's lives through our designs. Despite our challenges, our commitment to creating meaningful, empowering design remains steadfast. Through every piece we create, we aim to inspire, provoke thought, and add a touch of beauty to our customers' lives.

My journey into the design world began as a teenager when I found myself gravitating toward the world of fine arts. Studying at Chulalongkorn University's Faculty of Fine Arts, I immersed myself in various disciplines like painting, sculpture, printmaking, photography, and conceptual art. This early exposure allowed me to experiment with different techniques, understand creative thinking, and develop a keen eye for sketching and drawing. During my third year, I chose to study conceptual art. This decision was fuelled by my desire to blend the boundaries of art and design. I found myself intrigued by the idea of incorporating abstract concepts into tangible designs, and my training in conceptual art equipped me with the ability to do just that. While my academic journey was rooted in Thailand, I later continued my studies in London. The city's vibrant art scene, with its more fluid overlap between art and design, opened up new perspectives and learning opportunities for me. London offered a contrast to the more traditional art scene back in Thailand, and this exposure to different philosophies helped broaden my creative vision. When I first ventured into design at the age of 17, it was a personal quest fuelled by passion and the desire to explore different mediums. I was drawn to ceramics, jewelry, and accessories and was exhilarated by the idea of crafting my own unique collection. Initially, my creations were a reflection of my personal tastes and preferences, but as I began selling my work and translating my ideas into reality, I started to appreciate the complexities involved in the process. I realized that while there were no boundaries to what could be achieved, it required immense dedication and persistence to bring my visions to life. Over the past nine years, my journey as a designer has evolved significantly. What started as a personal venture has grown into a quest to showcase the transformative power of design. I've invested countless hours into every piece I create, pouring my heart and soul into each design. My motivation now extends beyond personal fulfillment to inspiring others through my work. This belief and passion led to the creation of Cherinadded, a journey of inspiration and creativity that has been a rewarding experience over the past nine years.

When designing, my primary priority is to ensure that the final product serves a purpose and adds value to the lives of its users. I aim to create designs that are more than just aesthetically pleasing; they should be functional, evoke emotion, and enhance the experience of the user. My technique in designing largely revolves around iterative processes. I begin with an idea and translate that idea into rough sketches. I then refine those sketches over time, gradually adding details and considering various factors such as color, shape, texture, and overall functionality. Each step in the process is crucial in ensuring the final product is carefully thought out and executed. In terms of style, my designs are largely influenced by my background in fine arts and conceptual art. I love incorporating elements of these disciplines into my designs. This results in designs that are unique, expressive, and often blur the lines between art and design. The inclusion of different mediums such as ceramics, jewelry, and accessories into my work further differentiates my style and gives each design its own distinct identity. Furthermore, I put great importance on the materials used in my designs. I believe that each material has its own charm and brings different qualities to a design. Therefore, I thoroughly study the properties and potential of each material to ensure it is utilized in the best way possible. Ultimately, my approach to design is a blend of creative exploration and meticulous planning. It's about taking an initial concept and refining it until it becomes a tangible product that is not only beautiful but also serves a purpose and adds value.

While designing, I experience a profound emotional journey. It's a process filled with different emotions that vary depending on each phase of the design process. During the ideation stage, I feel a sense of anticipation and excitement as ideas begin to flow and take shape. This is a stage of immense creativity where my mind feels free to explore without boundaries. As I start turning those ideas into reality, I often face challenges and hurdles which bring in feelings of frustration and sometimes self-doubt. It's a part of the process where I question my designs, re-evaluate my decisions, and make necessary adjustments. However, this stage is also filled with learning and growth. The refinement stage brings with it a sense of satisfaction as I see my ideas taking shape into something tangible. This stage is often mixed with anticipation as I look forward to the completion of the design. Finally, the completion of a design brings immense joy and relief. Seeing my ideas turned into reality brings a sense of accomplishment and pride. It's deeply satisfying to see my vision realized and more so when it is appreciated and used by others. Designing, for me, is also a therapeutic process. It allows me to express myself, my thoughts, and my emotions in a creative way. It's a process where I can take my fears, doubts, and dreams and turn them into something beautiful and meaningful. Ultimately, the emotional journey that accompanies the design process is what fuels my passion and love for design. It's a journey that continues to inspire and motivate me in my work.

My journey as a designer is deeply rooted in my upbringing, experiences, and unique perspectives formed by my Thai heritage, love for art, and an insatiable curiosity to challenge the status quo. Growing up in Thailand, I was exposed to a rich cultural tapestry of arts and crafts, coupled with a strong emphasis on traditional values and societal expectations. This duality between tradition and modernity in Thai society was a significant influence on me. It created a natural tension that sparked my creativity and led to a unique design ethos that seeks to marry the old with the new, traditional with the modern. As an artist, my constant endeavors to challenge myself and explore various forms of expression, such as painting and ceramics, equipped me with a multidimensional perspective on design. This artistic versatility now informs my work as a designer, allowing me to innovate and reimagine design concepts in unusual and creative ways. My inclination towards yoga and mindfulness also plays a pivotal role. It taught me the importance of balance, harmony, and sustainability, principles that I incorporate in my design process. Just as yoga brings about equilibrium between mind, body, and spirit, I strive to achieve balance in my designs - between aesthetics and functionality, tradition and innovation, craft and technology. Being a part of the A’ Design Award was a transformative experience that further honed my skills, widened my horizons, and instilled a newfound confidence in my potential to excel on a global platform. This international recognition validated my unique approach to design and encouraged me to continue pushing boundaries. In essence, my journey as a designer has been shaped by a confluence of cultural influences, artistic exploration, mindful practices, and recognition on international platforms. Each of these aspects has been instrumental in molding my design philosophy and continues to inspire my work.

As a designer, my growth path is always evolving. I believe in pushing boundaries and constantly exploring new concepts, techniques, and materials. The journey thus far with Cherinadded has been fulfilling, and I anticipate many more exciting endeavors in the future. My immediate future plans include expanding Cherinadded to a broader audience, both nationally and internationally. I'm eager to explore the potential of other markets that value handmade, artisanal products. Specifically, the European market is intriguing, with its rich tradition of craftsmanship and design appreciation. Countries like Italy, known for their design heritage, are places where I envision Cherinadded thriving. Additionally, I am keen on diversifying our product portfolio beyond jewelry and accessories. Furniture and sculpture are two areas that greatly interest me. We've been conceptualizing ideas that retain the essence of our brand while pushing the boundaries of design and artistry. This is a stimulating challenge that I look forward to undertaking. As for my dream design project, it would be a solo exhibition showcasing my diverse artistic skills. While commercial success is essential, artistic expression holds equal or more importance for me. This dream project would provide a platform to display my paintings, sculptures, and other art forms, creating a holistic narrative of my creative journey. I aspire to host this exhibition internationally, reaching a discerning audience that appreciates and supports the artistic journey. Such an opportunity would represent a significant milestone for Cherinadded and me personally. It would testify to the power of passion, creativity, and perseverance.

Beginning a career in design is a thrilling yet challenging journey. Here's my advice to those at the starting line: Never stop pursuing what you love. Remember the passion that ignited your creative spark as a child, when innocence allowed you to enjoy things for sheer joy. That love for your craft is essential; it fuels your creativity and drives you forward, even when the road gets tough. It's essential to align your passion with your career – when you earn from what you love, work no longer feels like a chore. Sometimes, surrendering seems like the path of least resistance, but remember to stay authentic to your dreams and aspirations. Having embarked on my creative journey as a teenager and now standing here at the age of 30, I can affirm that art is my calling. However, the reality is that art isn't universally appreciated or valued, and building a sustainable livelihood from it can be daunting. But instead of setting limitations, aim higher. If you stay in the pool, you can only see so much. But in the ocean, the possibilities are endless. Don't wait for opportunities to present themselves; be proactive. Go out, seek them, create them if you need to. Embrace every opportunity, no matter how inconsequential it may appear at first glance. Each one offers a learning experience and brings you a step closer to your ambitions. Keep the fire of passion burning, strive for the boundless ocean, seize every opportunity – and you'll carve out your unique path in the design world.

The journey to success in the creative world is a fusion of vision, skills, adaptability, and relentless pursuit of knowledge. Here's my advice for fellow designers, artists, and architects: Conceptual strength is the bedrock of successful design. During my fine arts education, I realized the importance of creating strong, compelling concepts before moving to the design phase. Don't get too caught up in the quest for perfection. Instead, embrace the process, enjoy creating, and continuously hone your skills. Every design, successful or not, is a stepping stone to mastery. Cultivate a voracious appetite for knowledge. Stay updated about the world, trends, cultures, technologies - anything that can broaden your horizons. Nurture your curiosity, explore various perspectives, and constantly push your creative boundaries. Maintaining a journal can serve as a brilliant tool to note down thoughts, inspirations, and ideas, contributing to a deeper understanding of the substance of art. Effective communication is key. As a designer, you're a storyteller. You need to articulate your vision clearly, both verbally and visually, translating abstract concepts into tangible realities. Be eloquent in the language of design. Finally, be adaptable and flexible. The creative industry is a dynamic landscape that demands an ability to adjust and evolve with changes. Embrace collaboration, learn to work harmoniously with others, and be open to feedback. Adaptability can turn challenges into opportunities, fueling your growth and development as a designer. Remember, your journey as a designer, artist, or architect is uniquely yours. Embrace every step of it, relish the triumphs, learn from the setbacks, and keep creating. That is the path to genuine success in the creative realm.

I am someone who values productivity, but I also recognize the importance of taking care of my mind and body. I strongly believe in the importance of maintaining a balance between professional and personal life and always make time for activities that nurture my physical, emotional, and mental well-being. My day begins early, often with a session of breathwork or yoga, depending on what my body and mind need. Yoga, for me, isn't just a physical activity—it's a time for reflection, a moment to center myself and prepare for the day. Once I've centered myself, I delve into my work as an artist and designer. This work is deeply rewarding but also intensely challenging, requiring focus, creativity, and persistence. My schedule varies from day to day, but typically involves ideating, designing, meeting with my team, and liaising with craftsmen and suppliers. Aside from my primary work, I also teach yoga part-time. I find immense fulfillment in sharing the wisdom of yoga with others, and in turn, their energy and growth inspire me. It's a beautiful, symbiotic relationship that brings a lot of positivity and strength to my life. Naturally, there are days when I feel lost or discouraged, when setbacks seem overwhelming. During these moments, I step away from my work and turn to yoga or meditation to recalibrate. These practices help me clear my mind, recharge, and gain fresh perspectives. During my free time, I indulge in my hobbies, which are extensions of my creative passion. I enjoy painting flower pots, renovating my house, and creating art using various mediums. These activities not only provide me a break from my routine but also serve as creative outlets, helping me keep my passion for art and design alive. Ultimately, my day is a reflection of my beliefs and values, where work, self-care, and personal interests all find space and importance. And this harmony, I believe, fuels my creativity and productivity.

Keeping up with the latest design trends involves a blend of traditional and digital methods for me. Despite considering myself more low-tech, I understand the role of technology in the fast-paced world of design. Galleries, museums, and exhibitions play a significant role in my process of staying updated. For instance, a place like the Tate Modern, with its constantly changing exhibitions, provides a fantastic source of inspiration and insight into current trends. Social media is another critical tool I use. The digital age has made it incredibly easy to access global trends instantly. Platforms like Instagram, Pinterest, and design blogs update so rapidly that they often forecast trends before they hit mainstream. Following influential designers, architects, and artists, along with design-centric accounts, help me stay on top of what's happening in the design world. However, while it's crucial to stay updated with trends, they shouldn't dictate a designer's creative process. Trends can provide a pulse of what's current, but originality and authenticity are what truly make a design enduring and impactful. It's essential to know the trends but equally important to understand your unique voice as a designer and how you can contribute something new and exciting to the design landscape. I believe in using trends as inspiration or a starting point, not a rulebook. Designing is about solving problems and improving lives. The best designs often come from a deep understanding of human needs and desires, and these insights often transcend what's trendy. So, while trends are useful, they shouldn't overshadow the core purpose of design

A well-designed product or project is one that successfully marries form and function, bridging the gap between aesthetic appeal and practical utility. I believe good design is defined by three critical elements - functionality, aesthetics, and innovation. Firstly, a good design should be functional and useful. It must effectively solve a problem or fulfill a need. Functionality goes beyond just working; it implies that the design is intuitive, efficient, and easy to use. It must have the ability to improve the user's experience or lifestyle in a meaningful way, making tasks more straightforward and more enjoyable. Secondly, aesthetics are a significant aspect of good design. While a design should be functional, it also needs to be visually appealing. The choice of colors, shapes, textures, and the overall design language must be carefully considered to ensure that it resonates with the user on an emotional level. A good design should make the user feel good when they interact with it, evoking positive emotions, and building a connection. Lastly, good design is innovative. It should challenge the status quo and push boundaries, bringing something new and fresh to the table. Innovation isn't just about novelty; it's about improving upon existing ideas, processes, or products in ways that add value to the user's experience. In conclusion, a good design is a delicate balance between form and function, aesthetics and practicality, and old and new. It's a design that fulfills a need, provokes positive emotions, and stands the test of time. It's a design that, at its heart, serves its purpose and enhances the user's life.

Determining whether a design is ready largely depends on its functionality in real life, beyond the drawing board or the conceptual framework. The critical litmus test of readiness lies in the design's applicability and usability. A dream project, like a ceramic prototype, might seem impossible at first. There may be doubts or criticisms, and many may believe it could not withstand practical use. But it is when we go beyond these perceived barriers and make it functional, we know we have a design that's ready. If the prototype breaks or doesn't hold up under use, that is an indicator that the design still needs work. It's easy to make a design look good, to appeal to the aesthetics and visual appeal, but if its function falls short or is completely absent, then it cannot be considered ready. Design, at its heart, is a blend of art and utility. The goal should not only be to captivate but also to facilitate. So, I would say a design is ready when it can function effectively in the real world, when it's not just an attractive object but also a useful tool. It's ready when it's more than just a pleasing concept but a tangible, practical solution. Its readiness is confirmed when it goes beyond the realm of the possible and serves its intended purpose with efficacy and grace.

One of my most significant design works, a piece that remains particularly close to my heart, is the Silk Blooms brooch. The Silk Blooms brooch stands out due to its unique sense of movement. Despite being a stationary object, it manages to capture a dynamic essence as if it's perpetually in motion. Yet, amidst this liveliness, it upholds a strong aesthetic balance, a harmonious blend of color and form that lends it a distinctive charm. The brooch, entirely handcrafted, marries the unlikely trio of ceramic, brass, and Thai silk. Each ceramic piece is hand-painted, ensuring that every brooch carries a unique, individualistic charm. Further adding to its versatility, this design can be adapted as a bracelet, a clasp, or even transformed into a necklace. In creating the Silk Blooms brooch, I sought to breathe a contemporary spirit into a traditional form. The usage of Thai silk was a novel approach, intended to mirror the delicate shine of a woman's hair. The color palette, carefully chosen, is a symphony of shades that beautifully complement each other, culminating in a cohesive visual narrative. The design consistently showcases spherical elements, circles, and roundness - motifs that align with the brand logo and underline our design language. The brass component, etched with delicate detailing, serves as the bedrock of the design, holding the ceramic in place, a testament to my dedication to creating innovative, glue-free designs. In essence, the Silk Blooms brooch isn't just a piece of jewelry; it's an embodiment of my design ethos and a reflection of my personal journey as a designer. It's a testament to the craftsmanship that goes into each piece, the complexity of the process, and the unwavering commitment to creating something genuinely unique. For me, it stands as a proud beacon of what can be achieved with creativity, ingenuity, and a deep-rooted passion for design.

Marc Newson, with his audacious and inventive approach to design, has been a significant influence and an absolute favorite of mine. His ability to blend form and function, to marry aesthetics and practicality, is an inspiration for any designer. His creations carry a distinct fluidity, imbued with an organic appeal, that make his work both engaging and accessible. An example of Newson's genius is his interpretation of the honeycomb shoe. The honeycomb, an intricately geometric pattern, has long been a source of fascination for designers across various disciplines. Yet, the way Newson embraces this natural form, transforming it into a practical, wearable design, demonstrates his exceptional ability to reinterpret the natural world in innovative ways. Newson's designs strike a balance between avant-garde imagination and real-world application, a philosophy that resonates with my own approach to design. His work serves as a reminder that design should not only be about creating visually appealing products but also about solving problems and enhancing people's lives in meaningful ways.

As a designer, my lifestyle is deeply influenced by my passion for craftmanship and design. While I'm not a materialistic person by nature, I am fascinated by the thought processes and creativity that goes into designed objects. I'm willing to invest in unique pieces that showcase thoughtfulness, innovation, and attention to detail. This extends not only to what I wear or buy but also how I take care of myself, from practicing yoga to mindful living. My style is simplistic yet unique. I tend to gravitate towards minimalist and understated aesthetics, favoring functionality and quality over flashiness. However, I also love infusing uniqueness into my lifestyle, whether it's through wearing distinct accessories or incorporating unique design elements into my home decor. My Thai culture deeply influences my worldview and work. It's a beautiful culture, rich with traditions and craftsmanship, but it also comes with its share of challenges. In Thai society, there's often a tension between maintaining tradition and embracing modernity. It can be restrictive at times, and there's resistance to change. This is painful to observe, especially for someone like me who values innovation and progress. However, I've learned to navigate this tension in a way that honors my roots while embracing the new. I take pride in the craftsmanship that is inherent to Thai culture, but I'm not limited by it. I strive to create designs that are contemporary and forward-thinking. Some people might see influences from other cultures in my work, like Chinese aesthetics, but what I'm really trying to do is create a fusion of all the influences and memories that I've collected over the years. As a designer, my work doesn't have to be bound by a single culture or style. It's a culmination of all my experiences, insights, and learnings. And in that sense, it transcends geographical or cultural boundaries and becomes a unique expression of my journey and vision.

My work culture and business philosophy are rooted in determination, persistence, and problem-solving. I'll admit I can be pretty headstrong regarding my work. I'm stubborn and tenacious, and I channel that stubbornness toward relentlessly pursuing my vision and overcoming any obstacles that come my way. This tenacity extends to my business as well. There can be frustrations and challenges in business, and I believe in channeling those frustrations productively to drive success. I look for similar qualities in my team members – individuals who are driven, passionate, and not afraid to tackle problems head-on. However, persistence or stubbornness should not mean being inflexible or closed to new ideas. While I have strong opinions and a clear vision, I also value the power of solutions and pragmatism. I understand that not all my ideas may work in the real world, and when that happens, it's essential to pivot, adapt, and find solutions. For instance, some might suggest selling smaller or simpler items to improve sales. However, I believe in the value of the unique, intricate designs we create at Cherinadded, and I won't compromise on that. So, rather than taking the easier path, I'd look for ways to make our current offerings more accessible or appealing to customers. My jewelry maker shares a similar mindset. We continuously look for solutions and ways to improve our designs and processes, even if the initial idea doesn't work out as planned. Ultimately, I believe that stubbornness, when directed appropriately, can be a powerful force for innovation and success. It's about being steadfast in your goals and vision but also being open to new ideas and ways of doing things. It's this balance that I strive for in my work culture and that has contributed to where I am today.

In my journey as a designer, artist, and architect, I've always felt a strong urge to contribute positively to society, to inspire and uplift those around me. I am still in the process of identifying the most meaningful way to do this, but I am committed to using my skills, resources, and influence for good. I've been told that my work and achievements have inspired many to pursue their dreams and aspirations. This feedback has been incredibly fulfilling and has further fueled my desire to help others. I firmly believe that design has an immense power to shape perceptions, attitudes, and behaviors, and I aim to harness this power to bring about positive change. Philanthropy, to me, isn't just about donating money. It's about making a difference, touching lives, and leaving a lasting impact. I aim to ensure that my contributions, whether financial or otherwise, genuinely benefit and enrich the lives of those who receive them. Whether it's through mentoring young artists, sharing my knowledge and experiences, or designing solutions for pressing societal issues, I am determined to use my talents and resources to help others. I see it as a chance not just to give back to society, but to foster a sense of community and shared progress. I am still in the process of planning how I can best do this, but I am excited about the journey ahead and the potential to make a real difference.

The A’ Design Award was a life-changing experience for me that had a profound impact on my personal and professional growth. More than an award ceremony, it was an enlightening journey of introspection, a mirror that reflected my true potential as a designer, and a gateway to new horizons that I hadn't perceived before. The process of preparing for the competition was akin to navigating unchartered territory. It required rigorous self-assessment, meticulous planning, and a critical evaluation of my work from all possible perspectives. It forced me to question the 'why' behind my designs - what was the essence of my brand, what worked, what didn't, and what areas needed enhancement. This intense introspective process led to deeper self-awareness about my strengths, weaknesses, and growth areas, ultimately catalyzing a transformative process that refined my approach to design. The competition phase was a pressure cooker, a test of my resilience under stress. The competitive environment was challenging but simultaneously enlightening. It taught me valuable lessons about tenacity, perseverance, and the art of grace under pressure - lessons that are now integral to my professional persona. The winning moment at the A’ Design Award was a turning point in my career. Being conferred with the golden award was not just an external validation of my work, but it was an important reminder of my capabilities and potential. I had often viewed myself as a small fish in a vast ocean, limited by my reach and impact. But standing on the international stage, basking in the recognition, I realized that I had underestimated my abilities. The experience served as a catalyst, propelling me out of my comfort zone, broadening my perspective, and boosting my confidence in my potential to excel on a global platform. This transformative journey was further enhanced by the inspiring stories of individuals like Robert Greene, who despite having numerous jobs, always found solace in his true passion - writing. His story struck a chord with me, highlighting the importance of staying true to our inner child's desires and passions. As we grow older, societal pressures, financial concerns and myriad other issues often cause us to lose touch with our intrinsic passions. This award journey was a stark reminder of the importance of nurturing our passions, irrespective of external circumstances. The post-award phase was a period of enlightenment. The competition had revealed to me a larger picture - one where I was not just a participant in the design world but a significant contributor capable of making a difference. It pushed me to set higher goals, dream bigger, and instilled a renewed sense of confidence in my abilities. In conclusion, the A’ Design Award was a transformative experience that went beyond just recognizing my work. It played a pivotal role in shaping my personal and professional journey, opening my eyes to new possibilities, and instilling a newfound sense of confidence in my abilities. The lessons learned, the experiences gained, and the perspectives changed, are treasures that I carry with me, making me a more confident, resilient, and visionary designer. The experience has been invaluable, and its influence continues to inspire my work and fuel my aspirations.

I began my journey in the world of fine arts at Chulalongkorn University's Faculty of Fine Arts. For the first two years, I immersed myself in various disciplines within fine arts, such as painting, sculpture, printmaking, photography, and conceptual art. I explored creative thinking, sketching, drawing, and many other skills necessary for developing as an artist. In my third year, I chose to study conceptual art, which blurred the lines between art and design for me. This decision stemmed from my love for both disciplines, and I wanted to incorporate conceptual art into my design work. My background in fine arts allowed me to learn various techniques, both in Thailand and London, where I continued my studies. London's art scene was more open, allowing for greater overlap between the art and design worlds. In contrast, the art scene in Thailand tended to be more conservative. When I first started at the age of 17, my motivation for creating art and design stemmed from a teenage dream, driven by passion and the desire to explore different mediums. At the time, I didn't really think about creating for others but focused on what I enjoyed personally. I loved ceramics, jewelry, and accessories, and the idea of designing my own collection was exciting. As I started selling my work and translating my ideas into reality, the process became more complex. I learned that while everything is possible, it requires immense effort and dedication to make it happen. Over the past nine years, I've grown significantly from those early days. My motivation has evolved from fulfilling my own desires to showcasing the power and potential of design to inspire others. I've poured my heart, soul, and countless hours into every piece I create, and I believe that sharing this journey can encourage others to pursue their passions. Cherinadded was born from this desire to inspire, and it's been an incredible journey over the past nine years.

My initial motivation for becoming a designer was rooted in my teenage dreams and passions. I was drawn to ceramics and other art forms, but I didn't necessarily create with other people in mind. Instead, I focused on what made me happy and satisfied my own creative desires. As I delved deeper into the world of design, I discovered its complexities and learned that not everything I envisioned could come true without a lot of hard work and perseverance. This realization fueled my growth, and my passion transformed into a desire to share the power of design with others. I now strive to inspire and encourage people through my work, both in the realms of design and yoga. In fact, my journey in yoga began similarly to my journey in design. I simply put myself on the mat and gave it a try, which led me to discover its positive impact on my life. Both yoga and design have helped me become a better version of myself, and they complement each other in my personal growth. Looking back, since I was young, I've always had a strong passion and desire to become an artist. My choice to become a designer is a natural extension of that passion, which continues to drive me to create and inspire others.

I absolutely chose to become a designer; it was never something I was forced into. Art played a significant role in my life, helping me find love, passion and personal growth. My journey has been one of self-discovery and improvement. I've always had a strong passion and desire to become an artist. It was my emotions and passions that drove me to pursue a career in design, and I have embraced this path wholeheartedly.

My brand, Cherinadded, primarily focuses on jewelry and accessories. Although I enjoy designing, the brand can only grow and move forward with the support and appreciation of customers who value my art. This means that I must consider not only my personal satisfaction but also the business aspect of the design world. Currently, I create more jewelry than accessories, but I'm intrigued by the idea of designing more functional accessories. One example is ceramic bookmarks, which both excite and scare me. Although they might be challenging to sell and less functional than other items, I believe that with time and learning, I can create more functional and appealing accessories. Another design I've been contemplating is a ceramic hair cuff – a luxurious yet simple alternative to the traditional plastic hairband. While the idea is more complex than I initially anticipated, I hope to develop it further in the future. Ultimately, my goal is to explore various accessory designs that can seamlessly blend artistry, functionality, and luxury, expanding the range of unique and innovative items offered by Cherinadded.

They should provide the passions and skills. I was lucky I didn't have to struggle to know my passion. Let's break it down to some points: Discover your passion: Explore different aspects of design and identify what truly excites and drives you. It's crucial to know what you're genuinely passionate about so that you can invest your energy and time wholeheartedly. Develop your skills: Once you've found your passion, work relentlessly to improve your skills. Master the techniques and tools essential for your chosen field of design, and stay up-to-date with the latest trends and innovations. Prioritize: Make your passion, dreams, and skills a priority in your life. Dedicate time and effort to honing your craft and finding ways to express your unique perspective through your designs. Cultivate your talent: Acknowledge and build upon your innate abilities, but also recognize the importance of hard work and perseverance. Talent can provide a foundation, but it's the dedication to improvement that truly sets legends apart. Network and collaborate: Connect with other professionals in your field, and be open to collaborations and partnerships. This can help you learn from others, gain exposure, and develop a support system within the design community.

A good designer can create visually appealing objects across various mediums, such as paintings, decorations, or sculptures. However, their creations may not always serve a functional purpose. On the other hand, a great designer possesses a deeper understanding of engineering and fine art, enabling them to create designs that are not only visually stunning but also highly functional and innovative. Great designers prioritize their dreams, passions, and skills. While some may perceive them as naturally talented, it's essential to recognize the hard work, dedication, and effort they put into refining their craft. Great designers channel their energy and passion into their work, constantly seeking to improve and evolve.

A good design not only captivates with its beauty, but also represents the designer's character and emotions. Just as we navigate the complexities of life, a great designer synthesizes their personal experiences and tastes to create something extraordinary. For me, I admire those who can transform intricate concepts into seemingly simple and accessible creations. A prime example is Apple, a company that has mastered the art of balancing complexity with user-friendly design. Evaluating a good design encompasses various aspects, such as the choice of materials and the ability to prioritize. However, it is also subjective, as each person may have their own interpretation of what constitutes a good design. A painting, sculpture, or even a photograph may serve as decoration, but not necessarily possess any utility. On the other hand, a great designer can skillfully combine form and function by infusing elements of engineering, material science, and fine art. Becoming a great designer entails more than just honing one's creative skills. It requires personal growth and emotional intelligence. If we cannot manage our emotions and personal affairs, it's difficult to create exceptional designs that resonate with others. To create truly outstanding designs, one must first become a better person. Our values, education, mindset, and even our dietary choices are reflected in our work. By cultivating a healthy and balanced lifestyle, we can ultimately bring our best selves to the design process, creating pieces that leave a lasting impact.

Good design holds immense value beyond the luxury or exclusivity it might bring. It has the power to evoke emotions, spark memories, and serve as an extension of our personalities. A well-crafted design can bring art closer to people, elevating their appreciation for aesthetics and deepening their connection to the world around them. Cherinadded, for example, targets those who appreciate the fusion of art and design. Each piece carries an aesthetic that delivers a message to its users, making people think better, become wiser, and feel more in touch with their emotions. While some may value the rarity of high-end brands, the true worth of a design lies in its ability to capture and convey the beauty of art. Art and design aren't always about perfection or conventional beauty. The elegance of imperfection and the allure of awkwardness can represent the true essence of art. Good design can challenge our perspectives and change our feelings towards an object. Take, for instance, a seemingly unattractive chair. If you were to discover it was made of intricate ceramics, your appreciation for the craftsmanship and the artist's intent might shift. The fascination with materials, form, and the application of art is what drives people to value and invest in good design. Whether a piece is functional or purely decorative, owning a well-designed item can enrich our lives and provide a sense of fulfillment. Ultimately, investing in good design is an investment in the enhancement of our emotional well-being and personal growth.

If given the time, I would love to design something special for my patron, a person who has been instrumental in my journey as an artist. This person is not a family member, but their belief in my work and unwavering support has been a cornerstone in my development as a designer. At a time when I was on the verge of giving up my dreams, this individual stepped in to help, not expecting any return on investment but purely out of a desire to support young artists like myself. This person's generosity has been a game-changer for me and has paved the way for the rebirth of Cherinadded. They've proven that their real investment is in people and their passions, not merely in monetary gain. It was my brother's idea to see this patron as an angel investor, and while I fully intend to return the monetary support, I also wish to express my profound gratitude in a more personal and unique way. So, I would like to design a custom object for this patron. It won't be a piece of jewelry or an accessory, but a piece of art that reflects my deep appreciation and the impact they've had on my life and career. It would be a tribute to their altruism, their belief in the power of passion and art, and their role in my journey as a designer.

My ultimate dream project is to curate a solo exhibition that showcases my paintings, sculptures, and various other art forms, all presented together in one cohesive space. While I currently sell my products in shopping malls, I sometimes feel that this approach may not reach the right audience or do justice to my artistic vision. My aspiration is to exhibit my work internationally, connecting with the appropriate group of people who can support and sponsor my artistic journey. As a designer, I hope that one day I can bring this dream to fruition and proudly host an exhibition under the Cherinadded brand, allowing me to fully express my creativity and share my passion for art and design with the world.

The secret recipe is no grand secret, really, but it might surprise some—it's the art of making mistakes. I firmly believe that every stumble, every misstep, brings us a step closer to our true masterpiece . You see, everyone makes mistakes, and though they often come with a cost, they also come bundled with invaluable lessons. That cost? It's an investment in your creative evolution. When an idea seems to fall flat, when it feels like you've poured your soul into a design only to watch it flutter to the ground, that's when the magic truly happens. I have a universe of ideas swirling within me, each longing to come to life. And yes, it might seem daunting, even impossible at times, to bring each one into existence, but that's the beauty of the journey. The process is not about creating the perfect design each time, but rather about exploration—seeing what works, what resonates, and equally, what doesn't. Each mistake, each 'failure', is but a stepping stone on the path to success. It's a demanding process, no doubt, involving countless hours of hard work, but the reward is in the discovery. It's in that moment of eureka, when all the trials and tribulations culminate in a design that truly speaks to the soul. So, my secret ingredient? It's embracing the art of error, understanding that to stumble is not to fall, but rather, to move forward.

There's an undeniable link between my inspiration and the work of certain visionary artists, two of whom truly resonate with my designs—Iris Apfel and Vivienne Westwood. Iris Apfel, with her audacious and larger-than-life approach to fashion, has an incredible knack for turning accessories into statements of individuality. Her fearless use of bold, oversized accessories has deeply influenced my own appreciation for details that command attention. Then we have Vivienne Westwood. She is renowned for her groundbreaking designs, but what truly draws me to her work is her affinity for substantial jewelry pieces. Her adeptness in blending clothing design with commanding jewelry is a testament to her unique creative vision. Both Iris and Vivienne, beyond their distinct design aesthetics, are celebrated as strong, impactful women. They are embodiments of tenacity and resilience, constantly pushing the envelope and challenging the status quo. Their daring spirit and unwavering commitment to their unique visions serve as a wellspring of inspiration for me.

One of the recent designs that has truly captivated me is by the ingenious Marc Newson. His creations have a certain flair that marries aesthetics with functionality, embodying a distinct sense of fluidity and organic appeal. Take, for example, his work on the honeycomb shoe . The honeycomb, with its intricate geometric pattern, has long fascinated designers across disciplines. What Newson does with it, however, is nothing short of transformative.

My favorite piece, and what I consider my best work, is the Silk Blooms brooch. This design is close to my heart as it was part of my first collection when I was just 17. What makes the Silk Blooms brooch unique is its sense of movement. It looks like it's in motion, yet it maintains a strong aesthetic balance. This duality gives it a distinctive charm that I'm quite proud of. The brooch is handcrafted, blending together ceramic, brass, and Thai silk. The ceramics we use are hand-painted, making each product special in its own right. This piece is also versatile—it can be used as a bracelet, a clasp, or even a necklace. The traditional style of the jewelry is spiced up with elements that aren't usually paired together. Thai silk, for instance, is used to mirror the soft sheen of a woman’s hair. We've chosen the colors carefully, ensuring they complement each other and contribute to a cohesive design. The design incorporates roundness, circles, and spherical elements that echo the brand logo. And finally, the etching on the brass serves to enhance the beauty of the different components. Overall, it's a piece that showcases the core values of my brand and reflects my personal design journey.

Becoming a better designer is an ongoing journey that requires self-awareness, a willingness to learn, and a relentless pursuit of growth. My personal approach has always been to confront challenges head-on, rather than sidestepping them. When I encounter a design issue or when something doesn't quite work out the way I envisioned, I don't shy away from it. Instead, I pick it up, dissect it, and try to understand the root of the problem. This approach not only aids in problem-solving but also fosters a deeper understanding of design principles and techniques. Take the Silk Blooms brooch, for instance. It wasn't an instant success. There were trials and errors, iterations upon iterations before it evolved into the piece we see today. By addressing each hurdle directly and learning from it, I was able to enhance its functionality and aesthetics significantly. So, my advice to budding designers is this: don't fear mistakes or imperfections. Embrace them. They are your teachers, your stepping stones to growth. Strive to learn something new every day and apply that knowledge to your work. This relentless pursuit of improvement is what will set you apart and help you flourish in your design journey.

While I can't imagine a world where I'm not creating as a designer, I do have another passion that I hold dear—yoga. Actually, I'm a part-time yoga teacher. If my design career hadn't taken off the way it did, I would have fully immersed myself in this discipline. Yoga, to me, is more than just a physical exercise. It's a vital part of life, a journey of self-discovery and personal growth. It encourages us to become the best versions of ourselves—emotionally, physically, and spiritually

To me, design is the crucial conduit that transforms abstract ideas into tangible realities. It's an intricate process of developing a blueprint that outlines how the end product—from a painting to a sculpture or a piece of jewelry—will look, feel, and function. This encompasses everything from the choice of materials and colors to the overall shape and form. Design, however, extends beyond a personal creative act. It's about contributing something meaningful and valuable to people's lives. Whether the aim is aesthetic enhancement or functional utility, every design must be intentionally thought-out. In all realms, from fine art to practical design, the act of designing precedes the birth of reality. But it's not just about making things visually appealing—it's about solving problems and catering to people's needs. For me, design is a powerful tool for making a positive impact. The potential for transformation and enrichment that design holds is what fuels my creative drive, propelling me to bring my ideas to life each day.

Reflecting on my journey, I must say that my biggest supporter has been myself. This might sound a bit self-centric, but the reality is that I've had to navigate this path largely on my own, fueled by an unwavering belief in my abilities and vision. There were times when I felt overwhelmed by the challenges, when the urge to surrender was tempting when the tears wouldn't stop. But in those moments of despair, I reminded myself that giving up cannot be an option. I've experienced the bitter taste of hitting rock bottom—plunging myself into debt, struggling to finance my education, and grappling with the hard-hitting consequences of my mistakes. If it were not for Cherinadded, I could have had a comfortable life—a nice house, a fancy car, and a world with fewer worries. But I chose this path, a path fraught with risks and uncertainties, because it is here that my passion lies. In these trials, I found resilience. I realized that I was my own pillar of strength. I worked multiple jobs to support myself, and despite the hardships, I remained determined to succeed in this country, even when it seemed like I was fighting the tide. So, to anyone out there chasing their dreams, remember this: you are your own biggest supporter. You possess the strength to overcome the hurdles, to rise from the ashes, and to build the life you envision. You are capable of extraordinary things, and it all starts with believing in yourself.