Cassily Danwei Zhao

Specialized in Furniture Design.

Cassily Danwei Zhao

About Cassily Danwei Zhao

Danwei is recognized for her innovative approach to design, blending aesthetics with functionality to elevate everyday experiences. Her work, rooted in the principles of clean and honest design, reflects a commitment to embracing opportunities while incorporating new trends and expressing gratitude. Danwei's designs stand out for their thoughtful integration of form and purpose, offering solutions that enhance lifestyles and moments. Her contributions to the design community and society at large are marked by her ability to transform ordinary objects into meaningful encounters with beauty and utility. Through her designs, Danwei not only seeks to improve the daily lives of individuals but also to inspire a greater appreciation for the simplicity and elegance that design can bring to the everyday. Her practice is a testament to the potential of design to create endless opportunities for elevated moments and meaningful connections.

  • Winner of the A' Design Award.
  • Specialized in Furniture Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Furniture
Alskar Lounge Chair

Alskar Lounge Chair

Furniture Design

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Interview with Cassily Danwei Zhao

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My journey into art and design began at a young age, with a love for drawing, painting, and deconstructing objects. These early interests grew into a passion for product design, leading me to pursue formal education at ArtCenter in Pasadena, California, where I studied from 2019 to 2024. The program, along with an exchange in Tokyo and internships, refined my skills and broadened my design perspective. Living in the U.S. for nearly a decade has exposed me to diverse cultural and artistic influences, enriching my understanding of design. My commitment to becoming an artist and designer stems from a deep love for creativity and the realization of design's power to elevate experiences emotionally and functionally.
Can you tell us more about your company / design studio?
I currently work as a freelance designer, specializing in various design services, including furniture design, digital illustration, and consumer product design. My design practice is rooted in creating aesthetically pleasing, functional, and meaningful work that enhances everyday experiences. My approach to design is highly collaborative. I work closely with end users to understand their needs, preferences, and the specific challenges they face to discover opportunities. This collaborative process ensures that each project is tailored to meet the client's unique requirements while also incorporating innovative design solutions. My design philosophy revolves around the idea that great design should improve everyday life. I strive to create work that is not only beautiful but also functional and meaningful. This means paying close attention to the details, considering the user experience, and ensuring that every piece has a purpose beyond its aesthetic appeal.
What is "design" for you?
For me, design is the harmonious blend of aesthetics and functionality. It's about creating things that are not only visually appealing but also practical. Design is a powerful tool for improving everyday experiences, elevating moments, making meaningful connections, and enhancing the way we interact with the world. It's a process of continuous learning, experimentation, and refinement, where each project presents an opportunity to push creative boundaries and make a positive difference. Ultimately, design is a way to communicate ideas, evoke emotions, and create meaningful connections. It's about transforming concepts into tangible realities that enrich our lives and environment.
What kinds of works do you like designing most?
I love designing works that create an emotional connection with people. I love projects that convey feelings that users can easily resonate with and embrace, such as moments of delightfulness or peace of mind. I find great fulfillment in knowing that my designs can positively impact people's lives by bringing them moments of happiness and tranquility.
What is your most favorite design, could you please tell more about it?
One of my recent favorite projects involves designing office furniture specifically for taking short pauses, work breaks, or casual chats with colleagues. This piece features a playful, colorful look in a toroid shape, creating an inviting and fun atmosphere within the office environment. The toroid shape encourages a relaxed and informal seating arrangement, making it perfect for spontaneous conversations and brief moments of rest.
What was the first thing you designed for a company?
The first thing I designed for a company was a series of IoT intellectual electronic products for a smart cloud community. This project was particularly exciting as it combined cutting-edge technology with user-centric design. The goal was to create smart devices that seamlessly integrated into a connected community, enhancing the convenience and efficiency of everyday tasks. These products included smart office devices, security systems, and energy management solutions, all controlled via a central cloud platform.
What is your favorite material / platform / technology?
My favorite material to work with is wood. I appreciate its natural beauty, versatility, and the warmth it brings to any design. Sustainable wood not only offers aesthetic appeal but also aligns with my commitment to environmentally friendly design practices. In terms of technology, I am particularly interested in AI recently. Although I am still becoming familiar with it, I believe AI has the potential to revolutionize the brainstorming process, providing new insights and innovative solutions that can enhance the design process. I enjoy using KeyShot for rendering on platforms. KeyShot allows me to create highly detailed and realistic visualizations, making it easier to communicate my ideas effectively. This platform is an essential part of my workflow, enabling me to bring my concepts to life.
When do you feel the most creative?
Even though I am currently working solo, I do feel the most creative when I'm in a collaborative environment. Working with other designers, sharing ideas, and brainstorming together sparks my creativity. The exchange of different perspectives and the collective energy of a team often inspire me to think outside the box and explore new possibilities.
Which aspects of a design do you focus more during designing?
When designing, I mainly focus on three key aspects: functionality, aesthetics (visually pleasing), and emotional connection.
What kind of emotions do you feel when you design?
When I design, I experience various emotions that drive my creativity and passion. Excitement fills me as I bring new ideas to life and explore different possibilities. Curiosity motivates me to experiment with new materials, techniques, and concepts, and I am always eager to discover something innovative. Completing a design that balances functionality, aesthetics, and emotional resonance results in satisfaction. There is also a deep sense of connection from knowing that my designs can evoke emotions such as delightfulness or peace of mind in users. These emotions fuel my creative process and reinforce my commitment to creating meaningful and impactful designs.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I feel a sense of accomplishment and joy. Seeing an idea transform into a tangible product brings immense satisfaction and pride, especially when users interact with and enjoy it.
What makes a design successful?
A design is successful when it effectively balances functionality, aesthetics, and emotional connection. It must serve its intended purpose efficiently and be visually appealing, with careful attention to form, color, and texture to create a harmonious and attractive appearance. Additionally, a successful design brings positive emotions and resonates with users.
When judging a design as good or bad, which aspects do you consider first?
When judging a design, I first consider its functionality; it must effectively fulfill its intended purpose and provide a seamless user experience.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers are responsible for creating solutions that enhance the quality of life for everyone, addressing the needs and well-being of users while promoting inclusivity and accessibility. Designers should also be conscious of the environmental impact of our work, prioritizing sustainable practices and materials to minimize waste and reduce carbon footprints. This involves considering the entire lifecycle of a product, from sourcing to disposal, and to create designs that are not only innovative and functional but also environmentally responsible.
How do you think the "design field" is evolving? What is the future of design?
The design field rapidly evolves with technological advancements, a focus on user-centered design, and a commitment to sustainability. AI and machine learning are transforming the creative process, enhancing innovation and efficiency. Designers are prioritizing user needs and creating more intuitive and inclusive experiences. The future of design will definitely see increased use of digital collaboration tools, VR, and AR, enabling remote work and immersive experiences.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was in December 2022, in Tokyo, Japan, where I collaborated with another artist to showcase a series of ceramic products. It was an exciting opportunity to present my work to an international audience and receive valuable feedback. I desire to hold my next exhibition within the next year, preferably in the United States. This upcoming exhibition will likely focus on my latest projects, including furniture designs and fixture products.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspiration comes from a variety of sources. I often draw from nature, as its forms, colors, and patterns give me endless ideas and a sense of harmony. Additionally, I find inspiration in everyday life, observing how people interact with their environment and identifying opportunities for improvement. To feed my creativity, I always immerse myself in diverse experiences. I enjoy traveling and exploring different cultures, which broadens my perspective and exposes me to new ideas. Collaborating with other artists and designers also sparks creativity, as sharing ideas and feedback helps generate fresh concepts.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style for consumer goods is clean and sleek, with vibrant but not chaotic colors. I explored this style because I believe in the power of simplicity and elegance to create timeless designs. Clean lines and well-chosen colors can make a product stand out without overwhelming the user. Regarding furniture, I tend to favor a neutral style that blends seamlessly into various environments. A neutral palette allows for greater versatility and adaptability in different spaces. My approach to design is holistic and iterative. I start by deeply understanding the end-users' needs and desires, conducting thorough research, and empathizing with their experiences. From there, I brainstormed and experimented with different concepts. I prioritize functionality and aesthetics equally, ensuring that my designs are both beautiful and practical. Throughout the design process, I seek feedback and iterate on my ideas, refining them until they meet my standards of quality and impact. Sustainability is also a key consideration, as I want to create environmentally responsible designs.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was born and grew up in China, and I currently live in the United States, where I have spent almost a decade. The cultural heritage of China deeply influences my designs, blending traditional elements with modern aesthetics. Growing up in China, I was surrounded by rich cultural traditions, intricate craftsmanship, and a deep appreciation for art and design. These elements often find their way into my work, adding a unique touch that honors my heritage while integrating contemporary design principles. Living in the U.S. provides diverse inspiration, access to cutting-edge technology, and valuable collaboration opportunities, though it also presents challenges such as market saturation and a fast-paced environment. This blend of influences allows me to create designs that are innovative, culturally rich, and resonant with a diverse audience.
How do you work with companies?
When working with companies, I adopt a collaborative and user-centric approach. I start by understanding the company's goals, target audience, and specific needs through detailed discussions and quite intensive research. This helps me align my design solutions with their objectives. I also prioritize clear and open communication throughout the project to ensure everyone is on the same page. Regular updates and feedback sessions are integral to my process, allowing for iterative improvements and refinements. My workflow typically involves several key stages: 1. Discovery and Research 2. Concept Development 3. Iteration 4. Prototyping and Testing 5. Final Design and Implementation.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
I would definitely suggest a company to have clear communication. Establish open and transparent communication from the start. Clearly outline your goals, expectations, and any constraints to ensure the designer understands your vision. I would also suggest providing detailed briefs. A well-defined project brief helps the designer grasp the project’s scope and specific requirements, leading to more targeted and effective design solutions. I also think examining a designer’s portfolio is more crucial than anything else, even experience when companies try to select a good designer.
Can you talk a little about your design process?
My design process is holistic and iterative, ensuring that every project is both functional and aesthetically pleasing while also resonating emotionally with the user. As I mentioned earlier in my design approach, my process usually starts with discovery and research and goes on to concept development, iteration, prototyping, testing, and final design.
What are 5 of your favorite design items at home?
Amber coffee mug, Logitech MX3 mouse, Logitech G Aurora headset, Logitech G cloud palm rest , Muji Aroma Diffuser
Can you describe a day in your life?
I start my day with a cup of coffee while browsing design trends and doing some exercise or yoga to energize myself and plan my day. My workday begins with reviewing, replying, and writing emails. Regular check-ins with clients or team members help me stay on track, and I take short breaks to stay refreshed. Afternoons are dedicated to more creative tasks like brainstorming and concept development. After work, I relax with movies or spend time with friends. Before bed, I do my regular skincare routine to create a calming environment, reflect on the day, and plan for the next day, maintaining a balance of inspiration and productivity.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Be open to criticism and feedback, stay curious, stay organized, keep updating your portfolio, and have user empathy.
From your perspective, what would you say are some positives and negatives of being a designer?
Being a designer has many positives, including the opportunity for creative fulfillment and the satisfaction of bringing ideas to life. The field offers diverse opportunities across various industries, allowing designers like us to explore different interests. This continuous learning aspect keeps the work exciting and dynamic, and the problem-solving nature of design can be intellectually stimulating and fulfilling. Last but not least, good design has the power to significantly improve people’s lives, making a meaningful impact on society. However, there are also challenges. The design industry can be fast-paced and demanding, with tight deadlines and high expectations leading to a lot of stress and potential burnout. Design is subjective, and not everyone will appreciate or understand your work, making criticism sometimes difficult to handle. Besides that, this field is very competitive, requiring constant effort to stand out from others and secure opportunities.
What is your "golden rule" in design?
My "golden rule" in design is prioritizing the user experience and emotional connection.
What skills are most important for a designer?
The most important skill for a designer is to find the workflow that best visualizes or streamlines the visualization of their ideas. Developing a personalized and efficient workflow is crucial for effectively translating concepts into tangible designs. This involves understanding one's creative process, optimizing design tools, and establishing a method that allows seamless progression from the initial idea to the final product.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My toolbox includes a mix of software, hardware, books, and sources of inspiration that help streamline my design process and spark creativity. Here’s what’s inside: Software: Adobe Creative Suite, Solidworks, Keyshot, keynotes, Procreate Hardware: iPad Pro Gen 1, Macbook Air, Desktop Books: "Design of Everyday Things" by Don Norman. Sources of Inspiration: Design Blogs and Websites, Trend websites like WGSN and stylus
Designing can sometimes be a really time consuming task, how do you manage your time?
To manage my time effectively, I prioritize tasks, set clear goals and deadlines, and create a structured schedule with dedicated time blocks for different activities.
How long does it take to design an object from beginning to end?
The time it takes to design an object can vary widely. Simpler projects typically take 4 to 8 weeks, while more complex projects can take several months to a year, depending on the scope, complexity, and iterative testing and refinement needed.
What is the most frequently asked question to you, as a designer?
The most frequently asked question I receive as a designer is, "Where do you get your inspiration from?
What was your most important job experience?
My most important job experience was designing a series of consumer electronic products. This project was crucial because I participated in all stages of the process from the beginning to the end. I worked on initial concept development, visited manufacturers, and negotiated with vendors. This hands-on involvement taught me invaluable lessons in user-centered design, the importance of collaboration, and the practical aspects of bringing a product to market. It significantly shaped my approach to design and reinforced my commitment to creating user-focused, high-quality products.
Who are some of your clients?
I graduated recently, so I'm new to the market. However, I did have the opportunity to work with a diverse range of clients before, including startups, established companies, and individual entrepreneurs.
What type of design work do you enjoy the most and why?
Recently, I have particularly enjoyed designing furniture. I love the challenge of designing furniture that meets practical needs while bringing positive emotions and fitting seamlessly into various environments. The tactile nature of furniture design, along with the opportunity to experiment with different materials and forms, makes it an exciting area for me.
What are your future plans? What is next for you?
In the long term, I aspire to establish my design studio where I can collaborate with other creative professionals and take on diverse and challenging projects
Do you work as a team, or do you develop your designs yourself?
Depending on the project's requirements, I work independently or as part of a team. For many projects, I handle the initial concept development, research, and early design stages, allowing me to explore my creative vision fully. However, I often collaborate with other designers, engineers, and professionals during prototyping, testing, and finalization to leverage their expertise and ensure the highest-quality outcome.
Do you have any works-in-progress being designed that you would like to talk about?
Yes, I am currently working on an exciting project involving the design of office furniture intended for short pauses, work breaks, and casual conversations with colleagues. The furniture features a playful, colorful look designed to create an inviting and relaxing atmosphere in the workplace. This project aims to enhance employee well-being and productivity by providing a comfortable and aesthetically pleasing environment for brief respites during the workday.
How can people contact you?
People can contact me through several channels: Email: Cassily.Zhao@gmail.com LinkedIn: https://www.linkedin.com/in/cassily-zhao-818b391b0/ Portfolio Website: cassilyzhao.com
Any other things you would like to cover that have not been covered in these questions?
One aspect I’d like to highlight is my passion for sustainability in design. I believe that as designers, we are responsible for creating products that serve their intended purpose and minimize environmental impact.

Designer of the Day Interview with Cassily Danwei Zhao

Could you please tell us about your experience as a designer, artist, architect or creator?
In my five-year journey as a designer, including my educational and nearly four years in the field, I've had the privilege of collaborating with diverse clients and industries. From my time in school to my professional career, I've immersed myself in the dynamic world of design, continuously refining my skills and embracing new challenges. Along the way, I've worked with prominent tech companies, internet giants, product manufacturers, and individual clients on various exciting projects.
How did you become a designer?
I am deeply driven by a passion for creativity and a desire to make a positive impact on people's lives and emotions. Since I was young, I have been drawn to drawing, painting, and deconstructing things, which naturally led me to explore more structured forms of art and design. As I grew older, I realized that design offered a unique opportunity to blend my artistic side with my analytical mindset, allowing me to create beautiful things, solve complex problems, and make a tangible impact on the world around me. My journey began with enrolling in a formal design education program, where I immersed myself in a rigorous curriculum covering various design disciplines, from graphic design to industrial design. Throughout my studies, I seized every opportunity to expand my knowledge and skills, participating in internships, workshops, collaborative projects, and exchange programs to gain real-world experience and build a diverse portfolio.
What are your priorities, technique and style when designing?
When designing, I prioritize functionality, aesthetic appeal, and emotional connection. I start by ensuring the design serves its purpose efficiently, then focus on creating visually pleasing and harmonious designs. I draw inspiration from various sources and aim to bring out emotions that resonate with users. I use digital tools and hands-on techniques, combining precision with spontaneity. This approach allows me to create designs that meet user needs while also resonating on a deeper level, enriching experiences.
Which emotions do you feel when designing?
When I design, I experience a whirlwind of emotions that evolve throughout the design process. Initially, I feel incredibly excited and inspired as I dive into new ideas and concepts. This creative phase is invigorating, filled with endless possibilities and the thrill of discovery! As the design takes shape, I feel an overwhelming sense of satisfaction and fulfillment, especially when I conquer challenges and bring my vision to life. The iterative process of refining and perfecting the design is not only rewarding but also exhilarating, as each iteration brings me closer to achieving my goals. When the design is complete, and I see it in its final form, I feel an immense sense of pride and accomplishment. Witnessing the impact of my work on users and how it enhances their experiences brings me immeasurable joy and satisfaction.
What particular aspects of your background shaped you as a designer?
I just wanted to share something that's been really important to me on my design journey. Adaptability has truly been the key to shaping the designer I am today. In an industry that's always changing, being adaptable has allowed me to not just keep up, but thrive. I've always been open to change and learning new skills, which has helped me seamlessly transition between different design disciplines and tackle whatever comes my way. Whether mastering new software, embracing emerging design trends, or overcoming unexpected challenges, my adaptability has kept me agile and responsive. It's not just about meeting client needs but also about ensuring that my work stays relevant and impactful. This flexibility has really elevated the quality of my work and opened up many exciting opportunities for me to grow and innovate in my design practice.
What is your growth path? What are your future plans? What is your dream design project?
I'm on a path of growth as a designer, driven by my passion for innovation, creativity, and excellence. As I look to the future, I'm excited to expand my design practice, take on new challenges, and push the boundaries of what's possible in design. My goal is to be recognized as a visionary designer who not only creates stunning and functional designs but also makes a positive impact on society and the environment. I have so many exciting ideas for future projects. From designing innovative products that enhance everyday experiences to creating immersive spatial environments that inspire and delight, there's endless potential for creativity and innovation in my design journey. One dream project I'm eager to achieve is designing an innovative public space that fosters community interaction and engagement. Picture a multifunctional park or plaza featuring art installations, interactive play areas, and sustainable landscaping, designed to host community events, outdoor markets, and cultural activities. It's a space that brings people together, encourages creativity, and enhances urban life. This project perfectly combines my passions for design, community building, and environmental sustainability.
What are your advices to designers who are at the beginning of their career?
I've been reflecting on the journey of a young designer and the importance of embracing failure as a stepping stone for growth and learning. It's really about taking risks, making mistakes, and using setbacks as fuel for improvement. Building resilience in facing challenges, setbacks, and rejection is crucial for navigating the competitive design landscape. Seeking feedback from mentors, peers, and clients and collaborating with others to gain diverse perspectives have been invaluable for refining and improving my designs. I've found that continuously expanding my knowledge and skills through staying updated with the latest trends, technologies, and methodologies is vital. Developing strong communication skills, both verbal and visual, and conveying the value of my designs through storytelling has been essential for my success. Above all, staying true to my unique vision, style, and values and letting authenticity shine through in my work is what I believe will be the hallmark of a successful design career.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
As a designer, I truly believe that putting the user first and creating a collaborative environment are the keys to driving innovation and excellence in our projects. Collaboration is also the key; foster an environment of teamwork and mutual respect to harness the collective creativity of your colleagues. Embrace sustainability and ethical practices, mindful of your designs' impact on the planet and society. Stay curious and adaptable, eager to learn and incorporate emerging technologies and trends into your work.
What is your day to day look like?
I start my day with a cup of coffee while browsing design trends and doing some exercise or yoga to energize myself and plan my day. My workday begins with reviewing, replying, and writing emails. Regular check-ins with clients or team members help me stay on track, and I take short breaks to stay refreshed. Afternoons are dedicated to more creative tasks like brainstorming and concept development. After work, I relax by watching movies or spending time with friends. Before bed, I do my regular skincare routine to create a calming environment, reflect on the day, and plan for the next day, balancing inspiration and productivity.
How do you keep up with latest design trends? To what extent do design trends matter?
I believe in balancing staying informed about current design trends and staying true to my design style and principles. While it's important to be aware of industry trends and evolving consumer preferences, I prioritize creating designs that are timeless, functional, and reflective of my creative vision. That said, I keep up with the latest design trends through various sources such as design publications, online forums like Stylus and WGSN, social media, and attending design events and exhibitions. I find inspiration in diverse sources, including nature, art, architecture, and every day
How do you know if a product or project is well designed? How do you define good design?
Good design, in my opinion, encompasses functionality, aesthetics, and user experience. When evaluating a product or project, I look for its effectiveness in fulfilling its purpose, intuitive usability, reliability, and efficiency. Aesthetically pleasing designs consider elements such as form, color, texture, and proportion to create a visually engaging composition. User-centered design is crucial for positive experiences, involving consideration of users' needs, preferences, and behaviors. Innovation and problem-solving, sustainability, and emotional resonance are also important aspects of good design. When judging a design, I consider how well it balances these criteria and effectively addresses the needs and desires of its intended audience. It's essential to avoid prioritizing style over substance, neglecting user experience, compromising on quality or functionality, and overlooking broader societal or environmental implications. Ultimately, good design should enhance people's lives, enrich their experiences, and contribute positively to the world.
How do you decide if your design is ready?
Knowing when a design is ready is a complex process that involves intuition, experience, and objective evaluation. While a design can always be improved, there's a point where making more changes doesn't add much value, and the design is ready to be implemented. I know a design is ready when it effectively meets the project objectives and user needs, aligns with the established criteria and constraints, and satisfies my own standards of quality and excellence. This often involves multiple rounds of iteration, feedback, and refinement, during which I continuously assess and adjust the design based on user testing, stakeholder feedback, and my own observations and insights. I rely on a gut feeling or sense of intuition that tells me the design has reached a state of balance and coherence, where all elements work harmoniously together to achieve the desired outcome. While there may still be areas for improvement, I recognize when further changes would be marginal or unnecessary, and it's time to move forward.
What is your biggest design work?
My most significant design project involved working on IoT products for a smart community. I was deeply involved in every stage of the project, collaborating closely with engineers, developers, and stakeholders. Our main objective was to create innovative solutions that would enhance the functionality and connectivity of everyday objects within a smart community ecosystem. We used IoT technology to develop intelligent devices for home automation, energy management, and community engagement, aiming to contribute to sustainability and well-being. Our ultimate goal was to revolutionize the way people interact with their environments by seamlessly integrating technology into daily life. Despite facing challenges related to IoT complexities, privacy, and security, I found that these experiences reinforced the importance of interdisciplinary collaboration and user-centered design. This project truly exemplifies my commitment to leveraging design innovation for the betterment of society and the transformative power of technology in our lives.
Who is your favourite designer?
Choosing a favorite designer is quite challenging given the multitude of talented individuals in the field. However, if I had to pick one, Dieter Rams stands out as a design icon whose work continues to inspire me. His minimalist approach, emphasis on functionality, and timeless aesthetic have left an indelible mark on the design world. Rams' philosophy of "less but better" resonates deeply with me, highlighting the importance of simplicity and clarity in design. Additionally, I'm drawn to the work of Hans Wegner, known for his iconic furniture designs that blend form and function seamlessly. Wegner's ability to create pieces that are both elegant and ergonomic is truly remarkable, and his influence can be seen in modern furniture design to this day.
Would you tell us a bit about your lifestyle and culture?
I was born in China, where my heritage is deeply rooted. However, my educational journey has taken me to various places around the world, offering me diverse experiences and perspectives. One city that particularly captivates me is Kyoto, renowned for its rich cultural heritage, serene ambiance, and breathtaking traditional architecture. Exploring its historic temples, gardens, and tea houses has left an indelible mark on my design sensibilities, infusing my work with elements of Japanese aesthetic principles such as wabi-sabi and zen minimalism. Currently, I reside in Los Angeles, a vibrant melting pot of cultures and creativity. The dynamic energy of the city, coupled with its diverse communities and eclectic artistic scene, serves as a constant source of inspiration for my design endeavors. From the iconic architecture of downtown skyscrapers to the laid-back beach culture of Venice and Santa Monica, Los Angeles offers a myriad of influences that shape my design approach, blending the contemporary with the avant-garde in innovative ways.
Would you tell us more about your work culture and business philosophy?
My work culture and business philosophy center on collaboration, innovation, and empathy. I believe in creating an inclusive environment where ideas flow freely, and everyone feels valued. Depending on the project's requirements, I work independently or as part of a team. For many projects, I handle the initial concept development, research, and early design stages, allowing me to explore my creative vision fully. However, I often collaborate with other designers, engineers, and professionals during prototyping, testing, and finalization to leverage their expertise and ensure the highest-quality outcome.
What are your philanthropic contributions to society as a designer, artist and architect?
As a designer, I am committed to giving back to the community that has supported and inspired me. I strongly advocate for designers, artists, and architects to contribute to projects that address critical social issues and promote sustainability. Furthermore, I am dedicated to mentoring and supporting young designers by sharing my knowledge and experiences, participating in design events and workshops, and offering internships to help them develop their skills.
What positive experiences you had when you attend the A’ Design Award?
Attending the A’ Design Award was an incredibly gratifying experience, not only for the recognition it brought to my work but also for the personal connections it facilitated. I appreciated how their campaign actively promoted my designs, amplifying my visibility within the industry and potentially opening doors to new opportunities. Being named the "Designer of the Day" was particularly fulfilling, as it allowed me to share my design journey, insights, and aspirations with a broader audience. I found it rewarding to engage with fellow designers and industry professionals, potentially forging valuable connections that could lead to exciting collaborations or partnerships in the future. Overall, the A’ Design Award provided not only validation for my efforts but also a platform to network, learn, and grow as a designer. And I truly value this opportunity. Thank you A’ Desgin!

Extended Interview with Cassily Danwei Zhao

Could you please tell us about your experience as a designer, artist, architect or creator?
I recently graduated from ArtCenter in Pasadena, California, where I studied art and design from 2019 to 2024. The program was rigorous and comprehensive, providing me with a strong foundation in various design disciplines, from traditional art techniques to advanced digital design. During my time at ArtCenter, I had the opportunity to participate in an exchange program in Tokyo and complete a couple of internships, which broadened my perspective and honed my skills. Growing up in China, I was always drawn to creativity, spending countless hours drawing, painting, and crafting. This passion led me to pursue formal education in design, where I could blend my early interests with structured, professional training. Living in the United States for nearly a decade has exposed me to diverse cultural and artistic influences, enriching my design journey and shaping my unique style.
How did you become a designer?
I am motivated by a deep passion for creativity and the desire to make a positive impact on people's lives and emotional levels. From a young age, I loved drawing, painting, and taking things apart, which naturally led me to explore more structured forms of art and design. I became a designer because I enjoy finding opportunities and creating things that are both beautiful and functional. The ability to transform ideas into tangible products and experiences that create meaningful connections is incredibly fulfilling. I am driven by the challenge of finding innovative solutions and the joy of seeing my designs resonate with and improve the lives of others.
What are your priorities, technique and style when designing?
I chose to become a designer entirely on my own. None of my family members are designers, so my decision was driven purely by my passion and love for creativity.
Which emotions do you feel when designing?
I design various products, including consumer goods and electronics, furniture, and digital illustrations. Recently, I have been particularly focused on designing furniture. In the future, I wish to design more innovative furniture and fixture collections that not only look beautiful but also improve user experience and well-being.
What particular aspects of your background shaped you as a designer?
Even though I am still finding my way to be aspirational and inspiring, I can offer some tips to young designers: Focus on mastering design fundamentals and finding a workflow that enhances idea visualization. Stay curious and continuously learn and innovate. Build a strong portfolio, embrace feedback, and network with other designers. Prioritize user experience, be authentic in your style, and maintain a healthy work-life balance. Stay resilient in the face of challenges, and commit to creating functional, user-friendly designs to achieve lasting success in the design field.
What is your growth path? What are your future plans? What is your dream design project?
A good designer creates functional designs, meeting project requirements effectively. A great designer, however, goes beyond these basics. They deeply understand the user experience, creating designs that resonate emotionally and improve users' lives. Great designers are innovative, constantly pushing the boundaries of what’s possible, and they stay ahead of trends and technologies. They are also excellent communicators and collaborators, working well with clients and team members.
What are your advices to designers who are at the beginning of their career?
A really good design seamlessly combines functionality, aesthetics, and emotional connection. It should solve problems or embrace opportunities effectively while visually appealing and user-friendly. To evaluate good design, I consider its functionality, visual appeal, user experience, innovation, and sustainability. Additionally, I look for designs that have been refined through feedback and iteration. A design that excels in these areas is not just good but truly exceptional.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Overall, good design enriches the quality of life, making everyday interactions more enjoyable and meaningful. In terms of investment, Good design can set a brand apart and drive business success.
What is your day to day look like?
If I had the time, I would love to design innovative, sustainable furniture solutions for urban living spaces. This furniture would be tailored to meet the needs of young professionals and families living in small apartments, providing multifunctional and space-saving solutions without compromising style or comfort.
How do you keep up with latest design trends? To what extent do design trends matter?
A dream project I haven’t yet had time to realize is designing an innovative public space that fosters community interaction and engagement. This project would involve creating a multifunctional park or plaza with art installations, interactive play areas, and sustainable landscaping. The space would be designed to host community events, outdoor markets, and cultural activities, making it a vibrant hub for social interaction. I would aim to create an inclusive environment that brings people together, encourages creativity, and enhances the overall quality of urban life. This project would combine my passion for design, community building, and environmental sustainability.
How do you know if a product or project is well designed? How do you define good design?
My secret ingredient for design is empathy. By understanding and empathizing with the end user's needs, desires, and challenges, I can create designs that truly resonate and provide meaningful solutions.
How do you decide if your design is ready?
I am most inspired by Dieter Rams. Even though we have pretty different design styles, his "less but better" philosophy has always been a guiding principle in my work.I am also inspired by Hans Wegner, a master of Danish modern design. His work has the perfect balance between form and function.
What is your biggest design work?
I love Eames Lounge Chair and Ottoman by Charles and Ray Eames. This iconic furniture set combines comfort, style, and innovation. I really appreciate how the Eameses used new materials and techniques to create a design that symbolizes modern luxury and relaxation. I also love Plus Minus Zero Humidifier by Naoto Fukasawa. A humidifier exemplifies Fukasawa's approach to "super normal" design. Its minimalist form, intuitive functionality, and subtle presence make it a standout piece. I admire a lot how Fukasawa focuses on creating everyday objects that blend seamlessly into their environments while providing exceptional usability.
Who is your favourite designer?
One of my greatest designs is the "Alskar" lounge chair, which has received multiple accolades, including the A' Design Award, SIT Design Award, IDA, Spark Award, and New York Product Design Award. Through its ergonomic design, the "Alskar" lounge chair provides exceptional comfort and support. Its natural aesthetics bring a sense of harmony to any indoor space. Crafted to evoke a deep emotional connection, the chair inspires a feeling of relaxation and being embraced.
Would you tell us a bit about your lifestyle and culture?
To become better designers, people should definitely focus on continuous learning, embracing feedback, and staying curious, which I think are the most important things for creatives. It's also important to build a strong foundation in design principles and tools and then keep up with the latest trends and technologies, all of which help train design-thinking minds. In my own journey, I dedicated myself to mastering design basics and consistently sought opportunities to expand my knowledge and skills. I embraced constructive criticism to improve my work and stayed open to learning from others. Participating in exchange programs and internships provided valuable real-world experience. I also focused on developing a workflow that best visualizes and streamlines my ideas, which has been crucial in refining my design process. By staying curious, passionate, and committed to growth, I've been able to improve as a designer continually.
Would you tell us more about your work culture and business philosophy?
I have quite an interesting answer to this. If I hadn’t become a designer, I might have pursued a career in law, which would have allowed me to engage in critical thinking, problem-solving, and advocating for others, skills that are also valuable in the design field.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is the harmonious blend of aesthetics and functionality. It's about creating things that are not only visually appealing but also practical. Design is a powerful tool for improving everyday experiences, elevating moments, making meaningful connections, and enhancing how we interact with the world. It's a continuous learning, experimentation, and refinement process, where each project presents an opportunity to push creative boundaries and make a positive difference. Ultimately, design is a way to communicate ideas, evoke emotions, and create meaningful connections. It's about transforming concepts into tangible realities that enrich our lives and environment.
What positive experiences you had when you attend the A’ Design Award?
My journey to reach these heights has been supported by many people, but my biggest supporter has always been my family. Despite none of them being designers, their unwavering encouragement and belief in my abilities have been instrumental in my growth. They provided me with the freedom to pursue my passion and the motivation to keep pushing forward, even during challenging times. Additionally, mentors and peers from my educational and professional experiences have offered invaluable guidance, feedback, and inspiration, helping me refine my skills and achieve my goals.

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