Giangi Razeto

I graduated by the end of the last millennium with a sociological dissertation on the club cultures and house music; from my studies I mutuated the concepts of the " tribe of ones among similars" and "patchwork generation" which became the leit motif of my carreer as a sculptor and a designer.In 1999 I joined my family's company which specializes in marine hardware since 1920 .When I joined the company I had to learn the work in the workshop and I worked my way up for several years, in that period I realized Ihadf a talent as a sculptor and I could express myself in my family's business my own way and opened the Innovation and design Lab, focusing on on the door handles.

My company was started by my gran father in 1920, specializing in marine locks and windows for the big liners like REX , Michelangelo , Andrea Doria etc. Now we specialize in in marine locks and doors' accessories and our main markets are the maritime industry and the yachts and super yachts industry. We design and make marine hardware in Italy and export worldwide

I specialize in door handles , sculptural jewelry, brass sculptures made out of recycled brass

The design I am mostly fond of is called Brass Tribe, one off bracelets made out of recycled handles.I personally have carved thousend of items and have ben selling them in markets all over the world.Starting from a common basic shape I have been extracting different shapes ( the tribe of ones among similars)

The first design for my company is called free go, modular multifunctional handles with interchanging grips, featuring illuminated, scented, sculpted personalized handles .I have been using several materials : wood, marble , stones, leather, corian, limnoges porcelain, diamonds, diamond dust, Murano glass, Bohemian crystal and so on ....

I feel the most creative when I approach a new challange, when I am kicked out of my comfort zone.

When I start a project I approach it from a multi disciplinar point of view; sometimes I already have he name and the marketing tools ready of an object of which I still have to give a shape.Nevertheless I mainly focus on the function and multifunctionality.

If it solves problems or improves users' experience then it is a good design

The design community is definitely called to change industry's habits to let people waste less and enjoy more our planet

My last solo exhibition as an artist was in Genova, hosted by Capitoll Hill , in a wonderful Palazzo dei Rolli; while the last exhibition as a designer was in Milan, Compasso d'oro , at the ADI design museum.

I take inspiration from beautiful places and the nature, I feed my curiosity and discuss my designs with common simple people, which are practical and give me the best advise.

My approach to design is functional, multi functionality is what I always try to reach. Contaminations and multiplicity are my favorite ingredients.

I live in Italy , I have a studio in Rome and the factory in Sori, Ligurian coast.The Italian cultural and artistoic heritage is huge and I absorb it every day when i am in Rome. Sori , my home place , is a little village on the sea, my house is on the beach . The sea is my main source of of relaxation and inspiration. I try to get the most out of of Rome and Sori , cultural heritage, personal roots and the nature

As a product designer I mainly work for my own company, I take care of the Innovation & Design Lab.I am enjoying working with other designers which I call to remix my own designs.

I have few experiences with other designers as an entrepreneur and the last one was simply magic... A short brief, a sketch and d the product was ddeliveered in 2 months... It was anotyhe antimicrobial illuminated door handle , named Oblò

It always starts with a problem to be solved....Antimicrobial handles were born during the pandemic... door handles are perfect vehicles for pathogens the spread of which were to be stopped. In this case the choice of the material was crucial..

Artemide Meta Color Lamp; Kartell chairs La Marie; Slide Venus Lamp; my grand parents side table; my father's in Law Chippendale dining table

morning:Wake up, coffee, bring my son to school, work ( email and computer stuff; Crossfit class; very light lunch afternoon : work either sketching , computer or sculptural. evening:A glass of whine ( or 2) cooking for my family listening to music , dining .

Positive : flow of creativity Negative: if the design does not generate sales

I always try to work on sketches and phisical models during the day.... My imagination and brain works full time , a lot during the night....

It's a totally different story every time.... I mainly design door handles for my company , sometimes I have tio design what the market asks, sometimes I try to anticipate a need or a trend....this take longer.

Working for The University as a Social researcher, studying the club cultures and being a DJ 's car driver ( Roby J )

mainly my company whose clients are shipyards ( Cruise ships, Boatds, Yachts and Super Yachts)

In this moment I am the creative director of a start up ; my task is to design a platform to put together community whose variables are time and senses.I am enjoying it quite a bit as this time my creative flow has nothing to do a specific product

I always need someone to make a fair copy of my design.I have a team I have been working with for the last 22 years to which I owe a lot.

In this moment I am designing and making functional jewels for a record label.It is about one off pendants made in limited edition, with a tribal flavor. The will be gifted to estimated artists.