Noriaki Mori

Specialized in Graphic Design.

Noriaki Mori

About Noriaki Mori

INNOS TOKYO and Noriaki Mori design whether they are tangible or intangible. It extends to graphic design and service design. It also develops businesses that cover corporate management strategies and business consulting. He specializes in new market development, new business development, and new product development. Even if you are not a manufacturer, we will research and analyze the market of the product or service you want to develop, identify the competitive research, the untapped market category, and then provide the appropriate innovation and solution.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Integration Disaster Prevention Pictogram

Integration Disaster Prevention Pictogram

Graphic Design

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Interview with Noriaki Mori

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I became a designer because I knew that it was a job that could visualise everything in the world.
Can you tell us more about your company / design studio?
My company is a consulting firm that supports design development such as industrial design, service design, and user experience design, as well as new businesses, new products, new services, and new market development.
What is "design" for you?
It can be said that it is a visualization / reification of the concept.
What is your most favorite design, could you please tell more about it?
It was created as a by-product of an extension of consulting for new business development to foundry manufacturers.
What was the first thing you designed for a company?
Leather accessories such as pass cases, card cases and coin purses.
What is your favorite material / platform / technology?
I like platforms that combine materials such as metal, plastic and wood with the latest digital technology and craftsmanship.
What kind of emotions do you feel when your designs are realized?
The sense of accomplishment that has been achieved and the realization that difficulties can be overcome.
What makes a design successful?
Passion and the power to break through And you need to develop three abilities. 1. Finding power 2. Power to create 3. Power to convey
When judging a design as good or bad, which aspects do you consider first?
First impression. And it is important to be able to express the concept at a glance.
How do you think the "design field" is evolving? What is the future of design?
It is expanding from tangible things to intangible things. In addition, tangible items are expanding to develop intangible new businesses.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
November 2018, Tokyo. Next time, I would like to hold the event in 2021.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Inspiration varies depending on the nature, such as natural objects, geometric forms, and theories.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design is a subtractive design. We pay attention to reducing the complexity as much as possible and revealing the essence. We are trying to visualize the essence of what the client's original strength is.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Tokyo. I think that the Japaneseness that has permeated through many years of life is reflected in the design details. The advantage is that the design pays attention to every detail. The disadvantage is that it is hard to see if you can express "Japan in the world" if you are only in Japan.
How do you work with companies?
By talking with each other honestly, we are working to build a relationship of trust.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
It is necessary to have a deep dialogue on a regular basis. In addition to the talent and ability of the designer, it has compatibility with companies, so it is a good idea to talk with as many designers as possible so that you can meet good designers.
Can you talk a little about your design process?
Start by familiarizing yourself with your client company and its employees, and understanding the market. We focus on creating things that are not in the industry.
What are 5 of your favorite design items at home?
1. Cast Iron Bottomless Basket 2. Frixion Ball Pen 3. BMW 4. Business Card Case 5. Bags
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Make many mistakes. This allows you to experience what is important.
From your perspective, what would you say are some positives and negatives of being a designer?
On the positive side, it's rich in creativity beyond the theory. negative side is that the persuasive power for the manager is often the most important factor.
What is your "golden rule" in design?
It can be said to be the golden ratio. With experience, the golden ratio is unknowingly included in the beautiful ratio.
What skills are most important for a designer?
Ability to find problems, issues, discomfort, and doubts, that is, observation and discovery.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
A pen, notepad, and sketchbook. Make "think by hand" a habit and visualize tangible and intangible things.
Designing can sometimes be a really time consuming task, how do you manage your time?
Based on the idea of ​​"24-hours designer," there is always a problem awareness in one corner of the head until the deadline.
How long does it take to design an object from beginning to end?
It is case by case. The prototype of the design may be invented in 15 minutes, and it may take a month or more after fully analysing the market.
Who are some of your clients?
There are various casting companies, printing companies, governments, etc.
What type of design work do you enjoy the most and why?
We value design that can be visualised and shaped. Because what is visible is persuasive.
What are your future plans? What is next for you?
I would like to expand the field of activities to consulting based on design in digital transformation.
Do you work as a team, or do you develop your designs yourself?
It can be done on a case-by-case basis, either alone or as a team.
Do you have any works-in-progress being designed that you would like to talk about?
We are advancing design for a new society. This is an important project for people's safety and security.
Any other things you would like to cover that have not been covered in these questions?
I accept a wide range of consultations not only in a specific field but also in any field that can be solved from the designer's perspective. Please feel free to ask about anything.

Designer of the Day Interview with Noriaki Mori

Could you please tell us about your experience as a designer, artist, architect or creator?
My first career was Panasonic's in-house design department. After that, he was the head of Japan Design Lab at LG, a global company. After that, while working as a freelance design and business consultant, I experienced several consulting firms. Furthermore, from May of this year, I will also work in the design department of a new Japanese global company. We will make the management of both designers and management consultants a career in the future.
How did you become a designer?
I've been creating new things since I was a child. Creativity was fostered by developing several types of self-made games that can be played with just a pencil, explaining the rules to classmates, and playing. When I was a high school student, I learned that I had a profession as an industrial designer, and I longed to create something better and something that wasn't there yet. This is the trigger.
What are your priorities, technique and style when designing?
The most important thing is the observation of the world. Understanding the current situation is very important. By looking closely at the world, we can find out what is the problem and what kind of things that are not in the world should be developed. As the word "think by hand" is used, thumbnails and idea sketches are at least used. Furthermore, digital data and three-dimensional objects may be rendered or mocked up.
Which emotions do you feel when designing?
It's most exciting when you discover a big problem or something that isn't in the world but you need it. After that, we will proceed by combining the designing process and approach, so the completed image has already been created.
What particular aspects of your background shaped you as a designer?
I think it's the curiosity of why, and the realm of liberal arts.
What is your growth path? What are your future plans? What is your dream design project?
I would like to continue to create many designs that save many people.
What are your advices to designers who are at the beginning of their career?
It is very important to always be aware of what social issues are and to continue pursuing what is the design that leads to well-being. Just designing something beautiful may be complacent. On the other hand, designers should always consider monetization in terms of economy. Designers are not artists. The Italian I once used taught me the importance of liberal arts as a philosopher. A Japanese design professor explained that the concept is everything. He also explained that the Japanese boss is all about ideas.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The power required for a designer is as follows. 1. Power to find 2. Power to create 3. Power to convey Always cultivate these three powers.
What is your day to day look like?
First, look at the general news. Design news isn't the most important thing for me right now. World affairs, environmental issues, social issues, economic conditions, these movements are the most important factors. By constantly feeling various issues, small discoveries lead to the realization of big problem-solving designs.
How do you keep up with latest design trends? To what extent do design trends matter?
I don't really pursue fashion and trends. I'm rather a quest for universal design. Design trends are just about collecting information as a trend in the world. However, in expressing spirituality and national character, we sometimes pursue emotional modeling and patterns. We will try to design appropriately according to the item or service.
How do you know if a product or project is well designed? How do you define good design?
The criterion is how simple and easy-to-understand the design is, by eliminating unnecessary decorations. This is not the case for things and spaces with a luxurious world view.
How do you decide if your design is ready?
If it's converged to the point where you don't need to add or subtract any more, it's probably a scrutinized design.
What is your biggest design work?
It is a bottomless cast iron basket that has become a runner-up. This can only be made with books today. It is made of the world's thinnest iron casting with a sand mold, and it has taken a lot of time and trial and error to realize it. Although it is not highly evaluated at the award, this is also a design that could be realized only in Japan.
Who is your favourite designer?
It's Marcello Gandini. I was shocked by the number of supercars he designed in his childhood. He wants to meet somehow.
Would you tell us a bit about your lifestyle and culture?
My favorite and exciting cities are Tokyo and Milan. Milan is the second city where I studied and worked in design. On the other hand, Tokyo is one of the most creative cities. However, Japan, including Tokyo, is a land next to natural disasters. I think that one of the ways for Japan to survive is to constantly think about ways to deal with the dangers of natural disasters and to export that know-how to the world.
Would you tell us more about your work culture and business philosophy?
I currently run my own company by myself. However, I am also in the design department of a global Japanese company. Here, you can add powerful technology to large organizational projects and proceed with designing. To be a good designer in the future, you need to have multiple careers and go back and forth between abstraction and reification to develop a multifaceted eye.
What are your philanthropic contributions to society as a designer, artist and architect?
There are famous architects and their members in Japan who support the disaster area. It can be said that this design was submitted to this award because of the same aspirations as them. For young designers and students who want to become designers, I think we can contribute in the form of lectures, workshops, and sometimes university lectures if necessary.
What positive experiences you had when you attend the A’ Design Award?
Participating in well-known and prestigious awards and competitions such as the A'Design Award and being awarded a prestigious award has the following merits. 1. It has the power to appeal to people all over the world. 2. It can be said to be one of the shortest distances to receive a job. 3. You can keep your motivation and inspiration high. Even if it is anonymous, it is an important opportunity to find excellent designers.

Extended Interview with Noriaki Mori

Could you please tell us about your experience as a designer, artist, architect or creator?
I started my career as an industrial designer at Panasonic in 1991 after graduating from Musashino Art University.
How did you become a designer?
I wanted to make people's lives a little better and became a designer. And that is what drives motivation.
Which emotions do you feel when designing?
From tangible things to intangible services and community design, we will provide creative optimal solutions based on design thinking in various ways.
What particular aspects of your background shaped you as a designer?
You should step on the number of places in all things. Sometimes experience in a completely different industry is always useful, as in other style games. For example, you may be enrolled in a company that makes many business proposals into projects, from community design to product product design.
What is your growth path? What are your future plans? What is your dream design project?
Good designers will put together the requirements you need. Great designers are even more proactive in putting together the thoughts and actions of others.
What are your advices to designers who are at the beginning of their career?
I don't think there is a goal in the world of design. Like the world of Buddhism and Zen, it is a job that always needs to aim for higher heights. So you should always try to update today than yesterday and tomorrow than today. A good design eliminates unnecessary decoration, and the essence is found in the place where the flesh is thoroughly stripped off.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The value of good design is to enrich people's lives. It is worth the investment because it brings a good life.
What is your day to day look like?
I would like to design a design that will energize the industries of rural areas and small and medium-sized enterprises. If the regions become healthy, the industry of the whole country will be raised more.
How do you keep up with latest design trends? To what extent do design trends matter?
Seeing the design and outcomes of the entire community in a region.
How do you know if a product or project is well designed? How do you define good design?
It is to interact with people from different industries and absorb various knowledge and know-how so that they can play other style games.
How do you decide if your design is ready?
When I was young, I was inspired by Philippe Starck. Nowadays, I often get inspiration from nature.
What is your biggest design work?
It's Bertone's Lancia Stratos. The design has been sharpened just to win the rally.
Who is your favourite designer?
Is it Antonio Gaudi's Sagrada Familia? It is still unfinished and people all over the world are involved in the construction.
Would you tell us a bit about your lifestyle and culture?
It is to interact with people from different industries and absorb various knowledge and know-how so that they can play other style games.
What are your philanthropic contributions to society as a designer, artist and architect?
It would be a visualization of the concept. 1. Visualize intangible things 2. Show tangible things in kind It is a skill that can embody these things.
What positive experiences you had when you attend the A’ Design Award?
I was an alumnus of a managing executive officer of a company. He also introduced me to our overseas network.

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