Zhaocheng He

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I started learning painting in high school and studied design for four years in college. After seeing many excellent designers whose works can create value for society, I really want to become a designer.

Can you tell us more about your company / design studio?

Mida Brand Design was established in 2014, providing brand integration design services for enterprises and institutions, such as packaging design and IP cultural and creative, logo/VI design, brochure and magazine design, cultural wall and navigation design, etc.

What is "design" for you?

Presenting design through visual means through planning and imagination

What makes a design successful?

The trust of customers and the perfect execution of printing production enable the design to be presented well.

From your point of view, what are the responsibilities of a designer for society and environment?

Reduce resource waste and enhance product value through design techniques.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

The design inspiration comes from an understanding of Sanqi products, and at the same time, ancient Chinese landscape paintings happen to be very similar to the growth environment of Sanqi. I combined the powdered form of Sanqi powder with a dot method.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

It has both a cultural and fashion sense. Explore the culture behind the product and present it through the expression of dots, lines, and surfaces.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live in Chengdu and Shenzhen, China. China has rich cultural heritage, which provides me with rich materials and inspiration for my design and creation.

How do you work with companies?

I am a partner of the company, providing creative and operational work for the company.

Can you talk a little about your design process?

Sanqi is a traditional Chinese medicine. When we received this project, we analyzed the growth environment and powder phase of Sanqi. Using the form of dots to form the shape of the mountain, this packaging is designed in black and blue, breaking the traditional perception of the industry and making the packaging full of fashion. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.

What are 5 of your favorite design items at home?

Graduation Season of Nanhua Kindergarten, Creative Design for Six Pandas, Packaging Design for Sanqi Powder, Packaging for Lijiashan High Mountain Green Tea, Creative Design for Tao Haikou Terracotta Warriors

Can you describe a day in your life?

First, hold a project meeting and then start creating the design.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

To have more life experiences, traveling, reading books, and shopping in supermarkets can all bring rewards.

From your perspective, what would you say are some positives and negatives of being a designer?

It is necessary to understand the latest design trends and technologies.

Designing can sometimes be a really time consuming task, how do you manage your time?

In the early stage, I will conduct project understanding and analysis, spend more time on conceptualization and creativity, and the remaining time on design execution.

What was your most important job experience?

After graduating from university, I embarked on the path of design in Shenzhen, the capital of design in China.

Who are some of your clients?

Our clients include governments, state-owned enterprises, group companies, and private enterprises.

What type of design work do you enjoy the most and why?

I like designs that are full of personality changes and interesting.

What are your future plans? What is next for you?

Participate in more influential competitions and communicate and learn from excellent designers.

Do you have any works-in-progress being designed that you would like to talk about?

We are currently designing a brand upgrade project for a group company.

How can people contact you?

My email number: 741924911@qq.com You can contact me through email.