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Innato Collection Tableware Set by Ana Maria Gonzalez Londono

Innato Collection Tableware Set by Ana Maria Gonzalez Londono is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design Competition Category.


BronzeKitchenware· 2020

Innato Collection Tableware Set

by Ana Maria Gonzalez Londono

Client: Innato Design

Bronze A' Design Award Winner in Kitchenware Category

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Verified Award Winner

Verify Award Status for #100055

Colors

The Design

About Innato Collection Tableware Set

The main challenge of the Innato Collection was to turn rapid prototyping into final products evidencing their design process and methods in a aesthetically coherent way. The product reflects the influence of technology and digital fabrication on the design of daily objects and use of traditional materials, in this case seen on the nesting and laser cutting of the 3d models. They evidence an almost direct transition from digital modeling, to prototype, to product, while showcasing the adaptability of such an organic material as ceramics into something geometric and modern.

The Recognition

About the Bronze A' Design Award

Innato Collection Tableware Set is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Innato Collection Tableware Set is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Innato Collection Tableware Set splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

Innato is inspired by the duality between classic and modern styles and a constant blend between organic and geometric made possible by the main material itself. Ceramics, often used in very organic and classic scenarios can be given a contemporary/modern feel through shape, color and graphics. It is also inspired by the evolution of prototyping techniques aimed by technology and the impact they can have on how we conceive and design objects and the aesthetics that are somewhat forced by them.

The project began as an exploration of the use of technology to design using natural materials like ceramics. Blending contradicting geometries and concepts. And exploiting the benefits of rapid prototyping.

What has been your main focus in designing this work? Especially what did you want to achieve?

I wanted to achieve a product that fell outside of the common and that was interesting on its own. Objects can have a big impact on how we live situations and can become conversation starters and also become representations of our personality. There is meaning behind what and why we own things so distinctive products help make those meanings more visible.

What are your future plans for this award winning design?

It would be great to find a company that would be interested in this product to produce and market on license to a greater audience. Meanwhile, I would also like to consider to continue producing and marketing on my own at a smaller and local scale.

I have also considered developing a full tableware / dining set expansion, but we’ll see.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Innato tableware set pieces reflect the influence of technology and digital fabrication in daily objects and traditional materials, in this case seen on the nesting and laser cutting of the 3d models. They evidence an almost direct transition from 3d modeling software, to prototype, to product.
Furthermore, It gives people a chance to find pleasure in small, everyday things and elevate the ordinary to suit their creative demands, and have their belongings become conversation starters.
Dimensions & Packaging
Enameled ceramic mug. Microwave and dishwasher safe.
Size: 7.5cm x 10cm x 7.5cm
Enameled ceramic plate. Microwave and dishwasher safe. Size: 14cm x 14cm x 1.3cm
Tags
ceramics, prototyping, geometrical design, tableware, homeware, Modern Design, coffee set, tea set
Production Technology
Made of ceramics inn a mostly semi manual process. The initial matrix was 3d modeled, later nested and laser cut. The pieces glued and the matrix prepared to cast a plaster mold to then extract the ceramic pieces for further burning and enamelling.
Design Challenge
How to turn rapid prototyping into final products evidencing their design process and methods in a aesthetically coherent way.
Research
The project began as an exploration of the use of technology to design using natural materials like ceramics. Blending contradicting geometries and concepts. And exploiting the benefits of rapid prototyping.
Inspiration
Innato is inspired by the duality between classic and modern styles and a constant blend between organic and geometric made possible by the main material itself. Ceramics, often used in very organic and classic scenarios can be given a contemporary/modern feel through shape, color and graphics.
It is also inspired by the evolution of prototyping techniques aimed by technology and the impact they can have on how we conceive and design objects and the aesthetics that are somewhat forced by them.
Project Duration
This project was started in 2016 and has continued to gradually evolve and develop over years. The latest piece added to the set was designed in 2019.
Operation Flow
The Innato Tableware set is meant to be a functional yet decorative collection. The saucer plates have an indentation which adds stability during transport to the cups placed on it. The additional space created by the placement of the cup to a side allows to set a "snack" like biscuits, muffins or such in the plate at the same time making it visually appealing when serving a table.
Image Credits
Image #4 Optional Image, Adaptation (photoshop montage) from John Forson's photography, 2018

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