Game Fuel PRO-AM Consumer Experience Experiential

Event Design Award Winner.
Awarded for Good Event and Happening Design.

Game Fuel PRO-AM Consumer Experience Experiential
by PepsiCo Design and Innovation

  • Awarded April 15, 2020
  • CLIENT: PepsiCo Design and Innovation
  • 63.952
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

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Good  Design

Game Fuel PRO-AM Consumer Experience Experiential

Good Design

Great Design by Shunji Yamanaka & fuRo

Game Fuel PRO-AM Consumer Experience Experiential

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Game Fuel PRO-AM Consumer Experience Experiential

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Game Fuel PRO-AM Consumer Experience Experiential

CanguRo Mobility Robot Image

Game Fuel PRO-AM Consumer Experience Experiential

Game Fuel PRO-AM Consumer Experience Experiential

PepsiCo Design and Innovation

Designer of Game Fuel PRO-AM Consumer Experience Experiential


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