Warm honey-toned timber slats rise in rhythmic vertical cadences across the retail environment captured in Unique Store Fixtures's KitKat Chocolatory Interior Design, establishing an architectural voc

Warm amber and bronze tones establish the chromatic foundation of this retail interior composition, where vertical fluted panels create a rhythmic sequence defining the spatial vocabulary through repe

Warm vermillion upholstery in channeled leather defines the foreground seating element, its deeply tufted surface creating rhythmic vertical striations that catch overhead illumination with varying in

Warm natural oak framing delineates a rhythmic grid of square compartments, each presenting a distinct confectionery ingredient in generous volume, the compositional structure adhering to a modular sy

Warm timber surfaces envelop the spatial volume in a rhythmic cadence of vertical slats that establish both material warmth and geometric order, while the dominant honey-toned wood grain creates a tac

Gold Interior Space and Exhibition Design · 2020

KitKat Chocolatory Interior Design

by Justin Vinet - Model/ctzn

A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
Awarded April 15, 2020
CLIENT: Unique Store Fixtures
Estimated Number of Design Views: 65,181
Verification code 333B3FDEC3 · Verify this award

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About KitKat Chocolatory Interior Design

Represent the new concept and overall brand in an innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele. Using the experience of a previous pop up and international locations to innovate and rethink the entire experience. Create an ultra-functional store, that would work well for a very high traffic, intricate space.

Unique Store Fixtures's KitKat Chocolatory Interior Design exemplifies the contemporary evolution of experiential retail architecture, wherein the physical environment transcends mere transactional function to become an immersive theater of sensory engagement and brand narrative communication. The design demonstrates masterful command of material juxtaposition, orchestrating warm timber elements against cool stone surfaces and crisp white planes to create a visual temperature that suggests both artisanal authenticity and refined sophistication, a duality central to premium confectionery positioning within contemporary consumer culture. The architectural vocabulary employs vertical timber slats as a unifying motif, appearing in wall treatments, counter cladding, and display fixtures with subtle variations in scale and finish that create visual coherence while avoiding monotony, suggesting an understanding of how repetition with variation generates spatial rhythm and visual interest. The vermillion ceiling intervention represents a particularly bold compositional decision, its angular geometric facets introducing dynamic energy to the upper register while establishing strong brand identity through chromatic assertion that resonates throughout the space without overwhelming the merchandise displays below. Linear lighting elements function simultaneously as practical illumination sources and sculptural installations, their suspended geometric arrangements creating an ethereal quality that draws the eye upward while maintaining appropriate light levels for product evaluation and customer navigation. The integration of wayfinding signage demonstrates thoughtful hierarchy, with category markers positioned at eye level within architecturally framed alcoves that guide customer circulation while contributing to the overall visual composition. The material palette speaks to contemporary values of authenticity and craft, the visible grain of timber surfaces and subtle veining of stone countertops suggesting natural provenance and artisanal care that transfer associatively to the products displayed within, inviting visitors to consider how environment shapes perception of quality and value.

Press Kit

Unique Properties: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Tags: pop-up, interactive, branding, experience, flagship,
Production Technology: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Design Challenge: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Project Duration: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Operation Flow: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Research: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspiration: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Image Credits: Photographer: One Method, 2019
Patents: Copyrights belong to Nestle, 1911

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