Sense of Forest Perfumery Supermarket by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2020
Sense of Forest Perfumery Supermarket
Client: Gold Apple
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #102413The Design
About Sense of Forest Perfumery Supermarket
The image of a translucent winter forest became the inspiration of this project. The abundance of textures of natural wood and granite immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment is softened by the colors of red and green oxidized copper. The store is a place of attraction and communication for more than 2000 people daily.
The Recognition
About the Silver A' Design Award
Sense of Forest Perfumery Supermarket is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Sense of Forest Perfumery Supermarket is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Sense of Forest Perfumery Supermarket is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Retail Interior Design Services
We transform retail spaces into destinations that captivate customers and elevate brands. With decades of experience designing luxury retail environments, we create nature-inspired interiors that merge sophisticated materials with emotional storytelling to drive customer engagement.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The project was based on the image of a translucent winter forest. The lattices of the ceiling which are offset relative to each other create a structure like the crowns of larch covering the sky.
What has been your main focus in designing this work? Especially what did you want to achieve?
I needed to create a feeling in the viewer, but not draw a direct analogy.
How long did it take you to design this particular concept?
It took seven months to create the concept and build it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
- Dimensions & Packaging
- The total area is 1238 sq.m.
- Tags
- interior design, retail space, metal, stone, wood, nature
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
- Design Challenge
- The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
- Research
- The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
- Inspiration
- The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
- Project Duration
- The store is located in the business center of Moscow. The project was completed in 2018.
- Operation Flow
- The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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