Lvyou Road Jinmao Palace Sales Center by Zhen Chu is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2020
Lvyou Road Jinmao Palace Sales Center
by Zhen Chu
Client: ChuZhen, Jiang Zhengnan
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #104303The Design
About Lvyou Road Jinmao Palace Sales Center
Lvyou Road Jinmao Palace is a sales center located in Jinan, China. The interior design continues the style of the existing architecture and uses simple lines to shape large surfaces. Forms of mountains and water are brought into the space to create a calm and poetic atmosphere. Brick walls based on patterns of ancient Chinese city walls and grilles that filter light produce an interplay of light and shadow. Serene passages first offer a restrained spatial experience and then open into wider areas, inviting visitors to explore. The strip bricks were fixed onto the walls by hand.
The Recognition
About the Silver A' Design Award
Lvyou Road Jinmao Palace Sales Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lvyou Road Jinmao Palace Sales Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lvyou Road Jinmao Palace Sales Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Luxury Commercial Interior Design
We create exceptional interior spaces for luxury real estate, hospitality, and commercial clients. Our award-winning team transforms environments into immersive experiences that blend contemporary design with cultural narratives, delivering spaces that captivate visitors and elevate brands.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
- Dimensions & Packaging
- Area: 1500 square meters
Category: Sales - Tags
- G-Art, sales center, mountains and water, upscale community, transformation
- Production Technology
- To ensure perfect effects, strip bricks were fixed onto walls by hand.
- Design Challenge
- The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces. - Research
- The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
- Inspiration
- The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape. - Project Duration
- The project was started in April 2019 and finished in October 2019 in Jinan.
- Operation Flow
- The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
- Team Members
- Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company：G-Art Architecture and Interior Design - Image Credits
- Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd
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