Simply Gift Shop by Chu Ting Fai is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2021
Simply Gift Shop
by Chu Ting Fai
Client: Chu Ting Fai
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #105478The Design
About Simply Gift Shop
Simply is a gift shop interior located in Macau. The shop sells souvenirs, candy and toys. The design is inspired by the atmosphere of the circus, simplified into curved forms. Cone shapes create decorative columns and a domed ceiling. Colorful surfaces are used to attract children and families passing by. The shop front is fully open to give a welcoming feeling. Simple materials are applied, including curved glass reinforced gypsum columns, wallpaper on the walls and ceramic floor tiles. The shop covers about 52 square meters.
The Recognition
About the Bronze A' Design Award
Simply Gift Shop is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Simply Gift Shop is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Simply Gift Shop splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to creating a circus-inspired retail space in Simply Gift Shop during a global pandemic speaks to resilience and creativity - could you elaborate on how this concept evolved from initial vision to final execution?
The initial vision was to transform the traditional gift shop into a vibrant, engaging environment reminiscent of a circus. This concept aimed to evoke feelings of cheer and fun, making the shopping experience more than just a transactional activity but a memorable event.
The curved architectural elements and domed ceiling structure in Simply Gift Shop create a striking visual impact - what inspired these specific design choices and how do they enhance the customer experience in this 52-square-meter space?
The curved architectural elements and domed ceiling structure in Simply Gift Shop were inspired by the dynamic and fluid nature of a circus tent. These design choices were intended to create a sense of movement and excitement, drawing customers into the space and making their shopping experience more engaging.
Given the technical challenges you faced, particularly with the curved vertical roller shutter that took a month to fabricate, how did Simply Gift Shop's unique construction requirements influence your material selections and overall design strategy?
These strategic choices and material selections were instrumental in creating a retail space that was not only functional and safe but also visually striking and memorable. The result was a testament to the resilience and creativity of the design team in adapting to the unique challenges posed by the project.Overcoming the technical challenges required innovative solutions. For example, the fabrication of the curved roller shutter involved advanced engineering techniques and precise measurements to ensure it operated smoothly. This attention to detail was crucial in bringing the vision to life.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The retail mainly provides souvenir product, candy, toy...etc. To fit the aim of youth demographic, a colorful design and circus atmosphere will help to draw attention to the kids and family whose walk through. A fully open shop front also helps to have a welcome feeling.Decided to bring the curved shape with cone, to form of decorative column and domed ceiling structure, curvature of the Circus, in simplified way.
- Dimensions & Packaging
- It is about 52 square meters in area.
- Tags
- circus, gift shop, colorful, candy
- Production Technology
- Simple materials are used for this project. GRG curved column, different kind of wallpaper applied on wall, ceramic tiles for the floor. Special venetian paint applied to Facade.
- Design Challenge
- The hardest part of this design are technical construction issue. The making and fabrication of the curved vertical roller shutter used almost one month.
- Research
- Designer did many research of circus design in different countries, find out the most iconic elements of circus, and simplified the elements to applied on the design.
- Inspiration
- The World need more fun under global pandemic. As a souvenir shop under this new development, the retail operator try to take a different approach to others, this store in inspired from the amazing ambiance of Circus atmosphere, to allow their customer with a different shopping experience: Cheer and Fun.
- Project Duration
- The project started in March 2019 and finished in November 2019 in Macau.
- Operation Flow
- The project had been appointed to us during the main building still under construction period. We tried to understand the design style of adjacent area based on design drawings and renderings. After few round of discussion and presentation to Owner, Circus design style had been confirmed.
- Team Members
- Chu Ting Fai
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
