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A sweeping sculptural staircase rendered in pristine white dominates the visual field of 31 Design Shenzhen's Zhangtai Haitang Bay Sales Center, its sinuous helical form ascending through an…

Zhangtai Haitang Bay Sales Center by Tao Huang and Zhihong Li is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2021

Zhangtai Haitang Bay Sales Center

by Tao Huang and Zhihong Li

Client: 深圳三一室内设计

Golden A' Design Award Winner in Interior Category

20,174

Verified Award Winner

Verify Award Status for #105757

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The Design

About Zhangtai Haitang Bay Sales Center

Zhangtai Haitang Bay is a sales center located in Beihai, Guangxi, China. The interior covers 2206 square meters and serves a residential project next to Dadun Sea. The design blurs the boundaries between architecture, art and culture, and brings the space closer to nature. Large white surfaces extend the interior, while smooth curves follow the form of the building. Spiral stairs and interspersed curves pass between different building materials. The spatial layout is kept flexible, because the center is planned to serve as a community clubhouse in the future.

The Recognition

About the Golden A' Design Award

Zhangtai Haitang Bay Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Zhangtai Haitang Bay Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Zhangtai Haitang Bay Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Luxury Interior Design for Commercial Spaces

We transform commercial spaces into extraordinary experiences. Specializing in luxury sales centers, hotels, and high-end residential projects, our award-winning design team creates environments that seamlessly merge architecture with nature. Partner with us to elevate your next development project.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Haitang Bay project of Zhangtai Group is located in Beihai,Guangxi. It is a residential project adjacent to Dadun Sea that is meant to be A plus tourism accommodation option in Beihai city. In the design of this case, the 31 Design team follows the concept of merging design elements into the surrounding. The team blurs the boundaries between architecture, art and culture, makes the space closer to nature and empowers the venue to convey powerful emotions.
Dimensions & Packaging
2206 square meters
Tags
nature, art, successive, coastline, low-carbon, architecture, culture
Production Technology
A large area of white design extends the space in a serene and pure fashion, and the smooth curves outline the enchanting beauty of the building. Spiral ladders create an air of other-worldly magic and make you feel like wandering on the clouds.
Design Challenge
The highlight of this case lies in the rare ecological sea views and the expressive curved ramp at the bottom of the building in concert with the long shoreline of the Silver Beach. The main part of the architecture has an ascending trend that echoes with the theme of “Bright Moon Rising Above the Sea”.
Research
The sales center is not only used for marketing and reception at present, but also intended for the community clubhouse in the future. It will be equipped with more facilities for the sake of project owners for long. Therefore, the designers give priority to the flexibility of spatial organization and functional requirements when designing the center. The benchmark for a successful design is set based on the scenes that promise a better life and emotional comfort.
Inspiration
Except for a combination of architectural structures and beautiful sea views, the design team profoundly redefines the concept of a real estate sales center and reshapes the business culture. The interior design gets rid of the conventional impression of sales center with no more stereotypical commercial features. A vivid, situational and artistic scene is created to bring space, nature and people closer.
Project Duration
The project started in July 2019 in Beihai, Guangxi, China and finished in August 2019.
Operation Flow
Multiple interspersed curves transit naturally by using different building materials. The border of architecture and interior space no longer exists, and the large area of transition offers a huge visual impact to visitors.
Patents
Copyrights belong to 31 Design, 2019.
Team Members
Creative Director: Tao Huang
Chief Designer: Zhihong Li
Image Credits
Jianzhong Chen

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