Growing Tree Coat Rack by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Furniture Design Competition Category.
BronzeFurniture· 2021
Growing Tree Coat Rack
by Lei Yang, Shaohua Lei and Chengyong Li
Client: Ziel Home Furnishing Technology Co., Ltd
Bronze A' Design Award Winner in Furniture Category
Verified Award Winner
Verify Award Status for #107477The Design
About Growing Tree Coat Rack
Growing Tree is a coat rack designed for children. The height of Growing Tree can be adjusted through a spiral structure, so the coat rack remains useful as children grow taller. The idea follows the way small saplings grow into tall trees. Geometric shapes form the hooks, and the same structure allows their angles and heights to be changed. A round base provides support and stability. Bright colours invite children to hang clothes, hats and schoolbags without help. Few materials are used, and the working life of the coat rack is extended.
The Recognition
About the Bronze A' Design Award
Growing Tree Coat Rack is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Growing Tree Coat Rack is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Growing Tree Coat Rack splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
- Dimensions & Packaging
- Width 330mm, Depth 330mm, Height 1500mm
- Tags
- Growing, Rack, Children, Sustainable, Spin
- Production Technology
- Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
- Design Challenge
- Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
- Research
- Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
- Inspiration
- Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design. - Project Duration
- The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
- Operation Flow
- With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
- Patents
- Patent No：202030188414.8
Patent No：202020690491.8 - Team Members
- Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen
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