Bronze Interior Space and Exhibition Design · 2021
Hang Seng Bank New Generation Branch
- A' Design Award 2021 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: IMO design
- Estimated Number of Design Views: 12,817
- Verification code 7ACD77A5A1 · Verify this award
About Hang Seng Bank New Generation Branch
Hang Seng Bank is a new generation bank branch interior located in Hong Kong. The branch covers 152 square meters and has an open and welcoming layout, with comfortable lighting and warm wood elements. Digital service features are combined with the interior, including electronic ticketing, a digital services bar and a self-service counter. Customers can obtain an electronic ticket for counter services through a mobile banking application before arrival. The design aims to reduce waiting time in the branch and to make banking more efficient and interactive.
Press Kit
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab - Patents
- Copyrights belong to IMO design limited, 2019.