Grandblue Interior Design by Joe Ho is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.

BronzeInterior· 2021

Grandblue Interior Design

by Joe Ho

Client: Joe Ho Associates

Bronze A' Design Award Winner in Interior Category

14,115

Verified Award Winner

Verify Award Status for #108683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandblue Interior Design

Grandblue is an office reception and lounge interior located in Guangzhou. The space was formerly dominated by many entries and exits, and has been turned into a warm welcome area. The symmetrical layout was replaced by an open plan that improves accessibility and supports contact between people. The design follows a modern blue theme drawn from water and the ocean. A white reception desk repeats this theme. A large illuminated screen behind the desk presents the brand image and marks the start of the colorful lounge area.

The Recognition

About the Bronze A' Design Award

Grandblue Interior Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Grandblue Interior Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Grandblue Interior Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A space that formerly was predominated by a various of entries and exits has been turned into a warm welcome area. The symmetrical design was changed into a world of networking and cross linking optimizing for accessibility. The building itself is committed to the style of blue modern. The white reception desk picks up this design idea, whilst the gigantic illuminated screen behind is designed to enhance brand images and serves as a starting point of the lively and colorful lounge area.
Tags: Minimal, modern, fluidity, geometry
Production Technology: In order to strength the design with Grandblue DNA in the reception area. we got inspiration from their logo. We have been try to do a 1:1 mock up for the curvy blue ribbon on the ceiling. We need to ensure that all the joint should be smoothly with aluminum material and design the detail to connect to the barrisol smoothly.
Design Challenge: As Grandblue is a stated-owned enterprise in china, they have a very strict design guideline, not only to the space standard but also have the limited material list. We brainstorm with client how to upgrade their branding image, finally we use their one of their business line - water to be our design language. The outcome was very successful and we help them to have a new international image.
Research: We would like to help the staff working in this office like Eden, everyone can feel very relax when came into the reception, take a rest in the blue booth.
Inspiration: Our inspiration is come from ocean, we pick the element from ocean such as waves pattern, diving, tropical fish and boat integrate into our design.
Project Duration: The project started in 2018 in Guangzhou and finished in December 2019.
Operation Flow: We have create a workshop with the senior management and their staff to divide into 8 group to brainstorm what their new office look like, we have sources mood images, doing a model and we got a lot of inspiration from this workshop.
Team Members: Designer: Ken Tsang
Designer:Jam Fung
Designer:Wilshere Li
Image Credits: Image#1-5: Photographer Cossa Pan, 2019