Bronze Interior Space and Exhibition Design · 2021

Grandblue Interior Design

by Joe Ho

A' Design Award 2021 Bronze Winner in Interior Space and Exhibition Design
Awarded April 15, 2021
CLIENT: Joe Ho Associates
Estimated Number of Design Views: 13,485
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About Grandblue Interior Design

Grandblue is an office reception and lounge interior located in Guangzhou. The space was formerly dominated by many entries and exits, and has been turned into a warm welcome area. The symmetrical layout was replaced by an open plan that improves accessibility and supports contact between people. The design follows a modern blue theme drawn from water and the ocean. A white reception desk repeats this theme. A large illuminated screen behind the desk presents the brand image and marks the start of the colorful lounge area.

Press Kit

Unique Properties: A space that formerly was predominated by a various of entries and exits has been turned into a warm welcome area. The symmetrical design was changed into a world of networking and cross linking optimizing for accessibility. The building itself is committed to the style of blue modern. The white reception desk picks up this design idea, whilst the gigantic illuminated screen behind is designed to enhance brand images and serves as a starting point of the lively and colorful lounge area.
Tags: Minimal, modern, fluidity, geometry
Production Technology: In order to strength the design with Grandblue DNA in the reception area. we got inspiration from their logo. We have been try to do a 1:1 mock up for the curvy blue ribbon on the ceiling. We need to ensure that all the joint should be smoothly with aluminum material and design the detail to connect to the barrisol smoothly.
Design Challenge: As Grandblue is a stated-owned enterprise in china, they have a very strict design guideline, not only to the space standard but also have the limited material list. We brainstorm with client how to upgrade their branding image, finally we use their one of their business line - water to be our design language. The outcome was very successful and we help them to have a new international image.
Project Duration: The project started in 2018 in Guangzhou and finished in December 2019.
Operation Flow: We have create a workshop with the senior management and their staff to divide into 8 group to brainstorm what their new office look like, we have sources mood images, doing a model and we got a lot of inspiration from this workshop.
Research: We would like to help the staff working in this office like Eden, everyone can feel very relax when came into the reception, take a rest in the blue booth.
Inspiration: Our inspiration is come from ocean, we pick the element from ocean such as waves pattern, diving, tropical fish and boat integrate into our design.
Image Credits: Image#1-5: Photographer Cossa Pan, 2019