HBI Ceramiche Operational HQ by Po Yang Chu

HBI Ceramiche Operational HQ by Po Yang Chu is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.

SilverInterior· 2021

HBI Ceramiche Operational HQ

by Po Yang Chu

Client: Hbi Architects Milano

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

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The Design

About HBI Ceramiche Operational HQ

HBI Ceramiche is a corporate headquarters interior that also serves as a service center and an exhibition center. The facade is 17 meters high and 32 meters wide. A void shaped as a patio forms the core of the plan. Stepped elements create the exhibition platform, the stage and the seating, and the same stepped composition shapes the facade, so interior and exterior read as one form. Rock slabs are widely used as paving for an integrated surface. A small canteen was added for staff and visiting clients.

The Recognition

About the Silver A' Design Award

HBI Ceramiche Operational HQ is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. HBI Ceramiche Operational HQ is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. HBI Ceramiche Operational HQ is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: Top and Bottom

Where to Get It

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We transform corporate spaces into dynamic environments that inspire communication and showcase brand identity. Our award-winning approach integrates architectural innovation with functional design, creating headquarters, exhibition centers, and operational facilities that harmonize aesthetics with purpose. Experience architectural excellence recognized internationally.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall layout of the space has a sense of hierarchy, forming the beauty of dynamic rhythm, and focusing on the space in the opening and closing, creating a harmonious and orderly space experience. With a new creative concept, show the exquisite exhibition hall of high style.
Dimensions & Packaging: The courtyard is composed of the exhibition platform, stage, seat and other elements composed by "ladder", which becomes the "empty" field of multi-function communication space, and forms the facade according to the composition of "ladder". The exterior facade becomes the dynamic cortex projecting outward from the interior space, making the interior and exterior merge into one.
Tags: HBI Headquarters, Empty, Exquisite
Production Technology: A large number of rock slab paving applications are used to realize the integrated expression of space.
Design Challenge: Fixing the problem with employees' and coming clients' lunch problem, the service center extends to build a small canteen. To keep in line with the overall design concept, the canteen owns the modern and practical functions meantime.
Research: The design key of this project is 17 meters high, 32 meters wide facade performance, the main design concept to the case for the shape of "empty（Void as patio)" ladder and platform.The use of "Wall as the Volume" became the layout of the brands.The Patio is composed of the exhibition platform, stage, seat and other elements composed by "ladder", which becomes the "Void as patio" field of multi-function communication space, and forms the facade according to the composition of "ladder".The overall layout of the space has a sense of hierarchy, HBAR, as the "public art" by the green pool of the park, echoes the EXHIBITION hall of HBI headquarters.With a new creative concept, show the exquisite exhibition hall of premium design style.
Inspiration: The main design concept of this case is to shape the "empty" ladder and platform, to shape the multi-functional communication space inside, to form the shape appearance of the facade outside, from which the interior and the exterior become one, to construct the creative visual space in the multi-compound structure.
Project Duration: The project finished at 17th, October, 2018 in Foshan, China, and the duration was 180 days.
Operation Flow: HBI CERAMICHE Operational HQ, serving as a service center and exhibition center, welcoming the clients from worldwide.
Patents: Copyrights belong to HBI ARCHITECTS MILANO,2018.
Team Members: Architect/Design Director: PO YANG CHU
Image Credits: CREDITS belong to HBI ARCHITECTS MILANO, 2018.