New Century Magic Hotel by Xiang Li is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.

SilverInterior· 2021

New Century Magic Hotel

by Xiang Li

Client: X+Living

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About New Century Magic Hotel

New Century Magic is a hotel interior design for families in Zhejiang, China. The project covers 9000 square meters and was completed in June 2019. The lobby and corridors use bright colors and playful forms inspired by a tube game played by Chinese children. A tubular device with openings at different heights invites both adults and children to take part, and it also conceals cables. Children reach the upper floors through tree houses and slides, while adults use elevators. The guest rooms stay calm and simple, so the hotel also suits business travelers.

The Recognition

About the Silver A' Design Award

New Century Magic Hotel is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. New Century Magic Hotel is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. New Century Magic Hotel is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: Slightly CoolSymmetry: Both DirectionsBackground: Top and Bottom

Where to Get It

Award-Winning Commercial Interior and Architectural Design

We transform commercial spaces into extraordinary experiences. Our internationally recognized team specializes in retail, hospitality, cultural and entertainment venues, creating environments that drive business value through innovative design that perfectly balances aesthetics with functionality.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the whole project has a distinct differentiation from the lobby to the corridor to the rooms. The public area is interesting with rich designs, the color is light and lively. The room pays more attention to create a quiet rest atmosphere.
Dimensions & Packaging: The Project area is 9000 sqm
Tags: Li Xiang, hotel, interior design, xliving, China
Production Technology: We use a simple game that contains the common memories of adults and children to connect parent-child interactions. At the same time, the tubular shaped device can conceal some cables, making the lobby look neat and tidy.
Design Challenge: The challenge is that although the project itself is a parent-child theme hotel, it occasionally welcomes business people during the off-season. Therefore, the space needs to meet the needs and experience of these two different groups. Therefore, we did not bother about the hard decoration part in the guest room, but adopted an overall clean, fresh and warm design style. Just decorate the space with some childlike and colorful furniture, so that simply moving the furniture can shape the space into a space suitable for business people.
Research: The design of parent-child theme hotels often pays too much attention to the entertainment facilities in the guest room, but not the public area. We hope to promote a concept that allows public area to carry more social attributes and entertainment, while the guest rooms are not so noisy, and suitable for rest. In addition, according to the needs of hotel owner, we also considered the differentiated needs of different groups of people, and tried to find a balance to meet their needs.
Inspiration: Inspired by the loudspeaker game that Chinese kids usually play, we've created an interesting hotel lobby with a simple concept. We hope that the public area of the hotel will be entertaining and meet the needs of both adults and kids, so that more parents and children can have intimate interaction here.
Project Duration: The project finished in June 2019 in Zhejiang,China.
Operation Flow: The tubular device has different openings at different heights, allowing people of different ages to participate. Taking into account the characteristics of different groups of people, we have set up different travel lines for adults and children. Parents can go upstairs through elevators, and children can go up and down through small tree houses and big slides. This satisfies their inherently active nature.
Team Members: Lead DESIGNER: Li Xiang
Project Director: Ren Lijiao
Project Director: Wu Feng
Image Credits: Image#1: Photographer Shao Feng, New Century Magic Hotel, 2019.
Image#2: Photographer Shao Feng, New Century Magic Hotel, 2019.
Image#3: Photographer Shao Feng, New Century Magic Hotel, 2019.
Image#4: Photographer Shao Feng, New Century Magic Hotel, 2019.
Image#5: Photographer Shao Feng, New Century Magic Hotel, 2019.