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Pale wood paneling rises in a dramatic pitched ceiling that draws the eye upward and establishes the architectural hierarchy of Zhou Jing's Fireplace Valley Sales Center, where the soaring angled…

Fireplace Valley Sales Center by Jing Zhou is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2021

Fireplace Valley Sales Center

by Jing Zhou

Client: Shenzhen Panshine Interior Design Co., Ltd.

Golden A' Design Award Winner in Interior Category

21,314

Verified Award Winner

Verify Award Status for #114487

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The Design

About Fireplace Valley Sales Center

Fireplace Valley is a sales center interior located in Guilin, China. The design draws on local river scenery and folk traditions. At the entrance, a half-arc panel of purple landscape marble is placed against a creamy white marble wall and recalls the form of a small boat. Light fixtures at the reception area use traditional bamboo weaving techniques. A wave-like ceiling shapes the main space. The negotiation area has sunken couches set around an atomized fireplace embedded in the floor, and the skylight above is made of fishing net.

The Recognition

About the Golden A' Design Award

Fireplace Valley Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Fireplace Valley Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Fireplace Valley Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Award-Winning Interior Design Services

We transform spaces into extraordinary experiences through award-winning interior design. With over two decades of expertise creating show flats, sales centers, hotels, and commercial interiors, we deliver sophisticated environments that elevate brands and inspire visitors.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The best way to appreciate beauty of Guilin is to take a bamboo raft and gently row in the aesthetic, poetic realm. Against the creamy-white marble background at the entrance to the Sales Center, a half-arc, purple landscape marble emulates form of a small boat in a skillful way as if a fishing boat slowly approaches in the misty spray under a peak. The Negotiation Area features sinking couches where customers can sit around. With an atomized fireplace embedded on ground as the center
Dimensions & Packaging
The mezzanine on the second floor is specifically decorated with gradually whitening glass. From afar, it looks like hillside fog throughout the year or Lijiang River surface with pervasive fogand misty vapor in morning rain in Karst landscape. The gradually darkening glass produces a visually aesthetic effect, hides pillarsinside and looks lighter. Meanwhile, it is so considerate by taking into account the visual block and etiquette forwomen who walk high above. In addition, the processes of glass floors help reducethe floor thickness and height.
Production Technology
Followingthis idea, designers activate interaction between space and man by means ofvarious derivatives of water. As an innovation of designers, skylight of thenegotiation area is made of fishing net, forming a large, breathable and lively environment sculpture.
Design Challenge
This is a resort project in the public with specific insight, preference anddistinction. It does not build any fancy, complex scenic spots. Instead, all ofits positioning and spaces focus on “holiday” lifestyles, showing and offeringan unprecedented lifestyle which lead people to an emotional field and wakethem up to cherish friendship.
Research
Locatedin Guilin, Guangxi Zhuang Autonomous Region, Fireplace Valley is surrounded bygreen hills and fields crisscrossed by footpaths with crows and barks everywhere. It’s onceappraised by CCTV as the most beautifulplace to observe the Mid-Autumn moon. It boasts its drinking water and an annualaverage temperature of around 19℃.
Inspiration
Lightfishing is a folk way of fishing at night in Yangshuo. Designers incorporate such lively folkways of fishing beside Lijiang River into the prelude of spatial symphony. Lightfixtures at the reception end also employs local traditional bamboo weavingtechniques of Guilin.Wave-likeceiling fills the space with watery melody and rhythm. Designers activate interaction between space and man by means of various derivatives of water.
Project Duration
Oct .2020 Guilin,Guangxi Province,China
Team Members
Zhou Jing
Zhou Weidong
Liu Qian

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