Spiderweb Key Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Competition Category.
GoldComputer Graphics· 2021
Spiderweb Key Visual
Client: Morgan Studio
Golden A' Design Award Winner in Computer Graphics Category
Verified Award Winner
Verify Award Status for #115823The Design
About Spiderweb Key Visual
The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.
The Recognition
About the Golden A' Design Award
Spiderweb Key Visual is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Spiderweb Key Visual is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Spiderweb Key Visual creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning 3D Product Visualization Services
We create photorealistic 3D renderings and animations that bring products to life. Our expertise in hard surface modeling, texturing, and rendering delivers compelling visuals for global brands in footwear, consumer goods, and technology. We transform your products into stunning marketing assets that capture attention and drive sales.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Everything was inspired by wild elements and the nature. As well by the product features, creating sort of connection.
What has been your main focus in designing this work? Especially what did you want to achieve?
The focus was showing the product in a way that the image still simple but bring a lot the attention
What are your future plans for this award winning design?
Its spreading the word to the world
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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