The Yihe Platinum Bay Sales Center Showroom by If Space Design is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2021
The Yihe Platinum Bay Sales Center Showroom
Client: If Space Design
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #117117The Design
About The Yihe Platinum Bay Sales Center Showroom
The Yihe Platinum Bay Sales Center is a showroom interior located in Nanjing, China. The interior covers 660 square meters and draws on the history of the Stone City. An elegant and simple space is embellished with warm-color decorations to expand the sense of scale. The lobby is outlined in vertical and horizontal lines. On the second floor, metal meshwork, tinted art glass, piano-keyboard-like stairs and paper fish sculptures mark the aisle. The reception desk is shaped like flowing water. The circulation route guides visitors through clearly arranged functions.
The Recognition
About the Golden A' Design Award
The Yihe Platinum Bay Sales Center Showroom is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. The Yihe Platinum Bay Sales Center Showroom is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. The Yihe Platinum Bay Sales Center Showroom creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Interior Design for Sales Centers and Showrooms
We transform commercial spaces into strategic marketing tools. With expertise serving top property developers like Sunac and Longfor, we inject multi-field strategic thinking into every design. Our award-winning approach creates distinctive, warm spaces that tell compelling stories and enhance visitor experiences.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
- Dimensions & Packaging
- The area of project is 660 square meter.
- Tags
- sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
- Production Technology
- Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
- Design Challenge
- The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
- Research
- Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
- Inspiration
- The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
- Project Duration
- The project started in January 2020 and finished in June 2020 in Nanjing, China.
- Operation Flow
- The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
- Team Members
- If Space Design
- Image Credits
- photo by: TOPIA VISION
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