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Dramatic achromatic contrast dominates Mysterious Designer's Family Maison Sales Center interior, where an extraordinary ceiling installation commands immediate visual attention through its hypnotic…

Family Maison Sales Center by Bill Xiong is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2021

Family Maison Sales Center

by Bill Xiong

Client: DaJa

Golden A' Design Award Winner in Interior Category

17,766

Verified Award Winner

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Colors

The Design

About Family Maison Sales Center

Family Maison is a sales center located in the Pilot Free Trade Zone of Fengxian District, Shanghai. The interior covers 987 square meters and was completed in December 2020. The design applies the folding, cutting and deconstruction of geometric forms. Lines are minimal and continuous, and they spread through the space to form surfaces. A sculptural suspended ceiling is placed above the sand table area. Bronze and stone carvings and a large art installation are used. The intent is a futuristic, artistic and experimental exhibition space.

The Recognition

About the Golden A' Design Award

Family Maison Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Family Maison Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Family Maison Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Award-Winning Interior Design Studio

We specialize in creating transformative interior spaces for sales centers, hotels, model rooms, and luxury residences. Our design philosophy combines cutting-edge aesthetics with functional excellence, serving prestigious developers across China with innovative spatial solutions.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is located in the Shanghai Pilot Free Trade Zone, a rapidly developing new area in the southeast of Shanghai. The designer used cutting-edge modern design ideas, extracted the city's technological sense attributes, and carried out a brand-new deconstruction and reorganization of the interior space, breaking the shackles of the exhibition space. Create a futuristic, artistic and experimental exhibition space.
Dimensions & Packaging
987 square meters
Tags
Sales Center, Interior, Modern
Production Technology
Large-scale art installation, bronze and stone carvings.
Design Challenge
The suspended ceiling above the sand table is a technical problem. It combines modern craftsmanship. Its shape is a re-deconstruction and reconstruction of the building. The final result has a sense of science fiction and shock.
Research
The designer radiates from a point in the space to inject life into the generation of points, lines and surfaces. The lines are minimal and powerful, spreading continuously, as if they are spontaneous life organizations. Together with the sculptures with oriental Zen, the reality and illusion in the space constantly interact and iterate, stimulating the perception and thinking of the viewer.
Inspiration
The folding, cutting, and deconstruction of geometric figures...Integrate contemporary architectural design language. Through the switching of materials and lines, the levels are progressive, creating a space atmosphere with a sense of science fiction. The suspended ceiling presents a sculptural outline to subvert the stereotypes, and the lines are minimal and powerful, creating an environment full of dynamic lines without edges and corners.
Project Duration
The project is located in the Free Trade Pilot Zone in Fengxian District, Shanghai. It will be completed and put into use in December 2020.
Operation Flow
In the negotiation area, the points and lines gradually converge and relax, forming a surface in the space. The surface and light together constitute a flowing space, thus creating a unique artistic beauty and a harmonious space atmosphere.
Team Members
Bi Shengsi, Luo Ting, Peng Cizhi, Xin Zhonghua
Image Credits
All Images : Photographer Zheng Yan, 2020.

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