MG iSmart Infotainment System HMI
by SAIC and Star
- Awarded April 15, 2021
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- 78.525
MG iSmart is an infotainment system interface designed for cars of the MG brand. The interface supports a new market rollout with a custom solution built around connectivity, digital touchpoints and smart assistants. Research and ideation sessions with the brand team and with customers in the target markets guided the user flows. Three interaction concepts were prototyped, and six visual directions were tested before one final direction was selected and developed in detail. Vehicles equipped with MG iSmart are on the road in India and Thailand.
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