MG iSmart Infotainment System HMI
by Star
- Awarded April 15, 2021
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- 21.355
SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
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