Briiv Air Purification by James Whitfield and Sean Sykes is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Sustainable Products, Projects and Green Design Competition Category.
GoldSustainable Product· 2021
Briiv Air Purification
by James Whitfield and Sean Sykes
Client: Briiv
Golden A' Design Award Winner in Sustainable Product Category
Verified Award Winner
Verify Award Status for #120977The Design
About Briiv Air Purification
Briiv is an air purifier designed for home and office spaces. Briiv uses renewable and natural materials in place of the standard filters found in most purifiers. The filter media are made of moss, coconut husk and a silk-carbon matrix, and all filter media are compostable. The base and filter housing are made from a bio-plastic polymer based on elephant grass. The unit stands 220 mm high, measures 160 mm wide and weighs 900 g. Speed and duration can be set through a smartphone application or a touchless interface on the front.
The Recognition
About the Golden A' Design Award
Briiv Air Purification is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Briiv Air Purification is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Briiv Air Purification creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- briiv is a new take on the air purifier. Using renewable and natural materials to filter the air in your home or office environment, briiv creates clean, safe, breathable air via an innovative filter system. briiv’s filters of moss, coconut husk and a silk-carbon matrix perform as effectively as an air purifier of the same low-power class. The filter media are compostable and briiv connects to smart home applications for control and to monitor usage for replacement filters.
- Dimensions & Packaging
- briiv stands at 220mm high and 160mm wide with a total weight of just 900g.
- Tags
- sustainable, clean air, air purification, low power, bioplastic, air purifier, smart home
- Production Technology
- Vibers elephant-grass based bio-plastic polymer is used for the base and filter housing. Moss, coconut and a silk-carbon matrix were utilised for the filter media for their biodegradable traits.
- Design Challenge
- The most difficult obstalce was to stratify the filter media in such a way that a. was as effective as HEPA at the same power level utiliesed by competitors and b. to maintain airflow through the unit in order to provide a clean air delivery rate, the CADR, comparable to HEPA competitors.
- Research
- Our primary goal was to reduce waste from HEPA filters which are found in the majority of air purifiers. By replacing HEPA filters with biodegradable filter media, briiv saves on landfill and the usage of finite resources such as crude oil. Effectiveness of our filter media versus HEPA was determined using air quality monitors for in-and-outflow of air mixed with common particulate matter at various dimensional scale from PM2.5 to PM10 as primary indicators or change in air quality.
- Inspiration
- Air purification is rife by plastics, glass and other unsustainable materials. We felt there is a better way to do things and set out to incorporate bioplastics and as much renewable material as possible into briiv to deliver clean air that's better for the planet, our increasingly scarce resources and for energy usage.
- Project Duration
- The project began in late 2018, developed into 2019 and launched on Kickstarter in April 2019. briiv continues to crowdfund on Indiegogo and is already receiving wholesale orders from across the globe.
- Operation Flow
- briiv can be operated either via the smartphone app or via a touchless interface on the front of the unit. Speed and duration can be set on both app and interface. The touchless interface was implemented as a direct response to reducing the risk of cross-contamination realised throughout the COVID-19 pandemic.
- Patents
- Trademark, Design Rights & Patent Pending
- Team Members
- James Whitfield
Sean Sykes - Image Credits
- James Whitfield
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