Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Competition Category.
GoldComputer Graphics· 2021
Kallucci Boot 3D Key Art
Client: Morgan Studio
Golden A' Design Award Winner in Computer Graphics Category
Verified Award Winner
Verify Award Status for #121488The Design
About Kallucci Boot 3D Key Art
The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.
The Recognition
About the Golden A' Design Award
Kallucci Boot 3D Key Art is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Kallucci Boot 3D Key Art is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Kallucci Boot 3D Key Art creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium 3D Product Visualization and CGI Services
We transform your products into stunning photorealistic 3D visuals that captivate audiences and drive sales. Our award-winning studio specializes in CGI for footwear, consumer goods, and packaging, delivering high-impact imagery for global brands across digital and print campaigns.
Contact UsInterviews
Grand Interview
Your innovative approach to combining natural elements like rocks with mystical crystals in Kallucci Boot 3D Key Art creates a compelling visual narrative - could you elaborate on how this unique juxtaposition helps communicate the product's durability while maintaining visual intrigue?
Due the strong caracteristic of the rock we can bring the main aspect of the product, the durability, at the same time we use the product on a environment that resembles the environmente which it's made for. The crystals bring atention the the break of the silhouette and the colors, that's stands out.
The Kallucci Boot 3D Key Art achieves remarkable photorealism without using any scanning technology - what specific challenges did you face during the hard surface 3D modeling process, and how did your 12 years of industry experience influence your problem-solving approach?
It's very hard to resemble the real product without the use of the scanning. The hardest part it's to not make look like a CAD file, and find the best balance between realism and perfection. The experience helped a lot to understand what are the aspects that are important to keep and what things we can correct, like we usualy do on photo retouch.
Your decision to minimize explanatory text in Kallucci Boot 3D Key Art stands out in an industry often reliant on verbose product descriptions - how did this strategic choice enhance the visual storytelling and emotional connection with potential customers?
I always use this strategy to convey the ideal feeling to customers. I believe that the image need to be self explanatory at some point, even if the concept is something more abstract. The complex thing is to understand how far we can go on the idea, without leaving the produc visualization aside.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- 3D modelling and texturing: Mateus Morgan
Agency: Dote
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