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Amore New Performing Art by Chia-Hui Lu

Amore New Performing Art by Chia-Hui Lu is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Performing Arts, Stage, Style and Scenery Design Competition Category.


BronzePerforming Arts· 2022

Amore New Performing Art

by Chia-Hui Lu

Client: Egret Cultural and Educational Foundation

Bronze A' Design Award Winner in Performing Arts Category

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The Design

About Amore New Performing Art

Amore is an avant-garde production created to elevate the artistry of performing, conceptual, kinetic, digital, video, and abstract art. Paintings by Paul Chiang are 3D animated and catalyzed to life. The metamorphic moving art intertwine and interact in a marriage with its soul mate, music. Though the focus is love, it also unites human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside eastern elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse western classical music performing art. All in to achieve a mutual interdependence Yin-Yang balance.

The Recognition

About the Bronze A' Design Award

Amore New Performing Art is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Amore New Performing Art is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Amore New Performing Art splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

Amore is an avant-garde production created to elevate the artistry of performing, conceptual, kinetic, digital, video, and abstract art. Paintings by Paul Chiang are 3D animated and catalyzed to life. The metamorphic moving art intertwines and interacts in a marriage with its soul mate, music. Though the focus is love, it also unites human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside eastern elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse western classical music performing art. All in, to achieve a mutual interdependence Yin-Yang balance.

Amore is a brew of my worldly experience, emotional ups and down, and multicultural upbringing. It was created after uncontrollable circumstances that resulted in my unfortunate miscarriages. I felt a big part of me was gone. I was devastated and needed a way out badly. I threw myself into this production to forget the pain and sorrow. Love has always been the biggest drive and inspiration of my life. But it also caused me a great deal of suffering. To me, love is heaven and hell. Amore is the amalgamation of my personal emotional roller coaster.

Paul Chiang was one of my favorite painters whose wife is a musician. His artistry is nurtured by music and many of his works are named after music titles. The series of paintings are chosen instinctually. Though music and painting are different professions, both hold a commonality as an art form. The process of selecting the paintings, the arrangements, and the timing of the transitions from one painting to another, entails a deep knowledge of the artwork and a creative feel for the flow. The paintings are rearranged, decomposed, reunited and transformed. The commonalities are established and the differentials are highlighted and expanded upon.

In the program of classical music, there are connections, imitations, mutations, variations, oppositions and expansions between the themes, developments, bridges, sections and keys. We explored hand drawn illustrations, photo simulations, the romantics, the surreal, the contemporary, and varying mediums. The emotional and compositional evolutions are combined, reflected and echoed in the artistic animation to enable a harmonious flow.

What has been your main focus in designing this work? Especially what did you want to achieve?

I wanted to achieve the perfect marriage of the music and the animated artwork in a very artistic way that would complement a live piano performance and not steal the spotlight of the pianist. Pairing and synching appealing multimedia to the music and then to debut it all in a live performance adds enormous complexity. Each live performance is unique in its speed and dynamics. The challenge is to make sure the animated film merges with the live piano performance smoothly in real time. It took many rehearsals between the engineer and the performer to get to a level of satisfaction. That’s the hard part of performance art.

Performing Art is momentary in action. Each live performance is never the same and that is the beauty of it. Through post-production work, my cross art performances are edited, documented, and preserved via fine art archive films. The animated art film can exist by itself and be played in a theater or museum. I am a firm believer in innovative works and believe in pushing the envelope of artistry to elevate the overall level of performing art.

Music to me is like a faith or a religion. Music and art purify your body, mind, and soul. Music and art also inspire, triggering your inner voice of creativity. Through creations, musicians and artists can leave a cultural legacy to inspire future generations.

A flower blossoms and withers. life, fate, and love each have a beginning and an end. Eastern stories like the “Butterfly Lover” and Western stories like “Romeo and Juliet”, both share insurmountable obstacles in their pursuit of love. Some stories end happily and some tragically. With Amore, I wish all the believers in love, a happy life and may all your dreams come true.

What are your future plans for this award winning design?

Amore today, are in many forms and have many faces and versions. I am determinedto perfect it and I will continue to perform Amore. Amore can also solely exist as different types of art form without the live performance.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
AMORE is an avant-garde production created to elevate the artistry of performing art. It is a performing, conceptual, kinetic, digital, video, and abstract art. Paul Chiang's paintings are the foundation from which 3D animation techniques catalyze the art to life. Through the combination of intense piano repertoires, multimedia technology, contemporary and abstract moving art, diverse styles are revealed to present a dramatic music-based performing art that is a banquet for the senses.
Dimensions & Packaging
Live performance on a Steinway Piano at the National Taiwan Concert Hall.
Animation Film projected on stage overhead.
Computer Animation by Maya, After Effects.
Film: DCP, 16:9, Digital
Tags
Amore, New Performing Art, Cross Art, Performing Art, Abstract Art, Conceptual Art, Kinetic Art, Digital Art, Video Art, Multimedia, Piano, Pianist, Composer, Chia Hui Lu, Paul Chiang, Egret Foundation, Paul Chiang Arts and Cultural Foundation
Production Technology
Repertoire: Chopin 4 Ballades (unbounded imagination), Listz, Liebestraume (Dream of Love) No.3, Tchaikovsky, Romeo and Julie (tragic), and Chia-Hui Lu's compositions: Butterfly Orchid (devoted love) and Tango (a dance with my soul mate, my piano).
Paul Chiang's selected paintings: Song Without Words, Imagination of Lotus, Silver Lake, Meditation on Eternity, Transfigure, Mtn Range of Taiwan, Luxembourg Garden, Pisilian, Saint Sulpice, Notre Dame, 100Yr Temple, Debussy Keyboard, On Wings of Song.
Design Challenge
Creating art is like a pregnancy and birth. It is a long arduous road, but when it bears fruit, you leave a legacy that may inspire future generations. Pairing and synching appealing animations to music and debuting in a live concert adds enormous complexities. If a picture is worth a thousand words, then a digital video art blended with dramatic music is beyond words. Amore is a unique performing art that touches the heart.
Research
Plato once said music gives soul to the universe, wings to the mind, flight to the imagination and life to everything. Music is timeless, immortal and abstract but invisible. Amore brings my colorful musical imaginations to life. We explored various mediums and styles from the romantics, surreal to contemporary. Paintings are transformed into motion pictures, intertwining and interacting in a marriage with its soul mate, music. Amore morphs into a conceptual, kinetic, digital and video art.
Inspiration
Of all the emotions, the most seductive and touching is Love. Love is my muse and is the most inspirational and greatest charm of all time. Though the focus is Amore, I also hope to elegantly unite all seven human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside the Five Eastern Elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse program of Western Classical music and performing art. All in to achieve a mutual interdependence Yin-Yang balance.
Project Duration
The documented film was edited and exhibited at Art Taipei on Oct 2019. The latest edition was revised on April 2021. The duration of the film is about one hour and twelve minutes.
Operation Flow
Love can be heaven and hell. Amore is a brew of my emotional rollercoaster and cultural up bringing. Music and art purify the body, mind, and soul. It also inspire, triggering the inner voice of creativity. There are connections, imitations, mutations, variations, oppositions and expansions in between the themes, developments, bridges, sections and keys. The emotional and compositional evolutions are combined, reflected and echoed in the artistic animation to enable a harmonious flow.
Patents
Amore is designed, produced and owned by Chia-Hui Lu.
Tango is a music arrangement by Chia-Hui Lu.
Butterfly Orchid is composed by Chia-Hui Lu.
Original paintings are by Paul Chang which the Egret Cultural and Educational Foundation have the rights to use and reproduce.
Team Members
Art Director/ Film Director/ Producer/ Screenwriter/ Visual Designer/ Sound Designer/ Recording Artist/ Pianist: Chia-Hui Lu
Recording Company: Dami Music
Sound Engineer: Micky Yang
Visual Supervisor: Vick Wang
Project Coordinator: Tang-Ting Tung
Animation Company: Engine Studio
Animators: Suet-Er Hee, Sara Hsiao, Gian Lee, Jian-Jhou Lin, Jeremy Huang, Wei-Che Hung, Si-Jon Chen, Kai-Wei Liu, Story Tung, Yu-Chi Lin, Kyle Yang, Ting-Ying Chao
Editing Studio: Infinity Multimedia Production Company
Film Editor: Yi-Hang Wong
Image Credits
IP/ Copyright / Images / Photos / Music / Video / Animation produced and owned by Chia-Hui Lu

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