Bronze Sustainable Products, Projects and Green Design · 2022
Doaba Dhaba Sustainable Food Packaging
- A' Design Award 2022 Bronze Winner in Sustainable Products, Projects and Green Design
- Awarded April 15, 2022
- Estimated Number of Design Views: 29,121
- Verification code 7F4B18EEA2 · Verify this award
About Doaba Dhaba Sustainable Food Packaging
Doaba Dhaba is a sustainable food packaging system designed for a cloud kitchen in India. Main dishes are packed in handis, clay pots handcrafted by local artisans, closed with a clay lid and a label tied around the neck. Flatbreads such as rotis and naans are wrapped in freshly cut banana leaves tied with jute thread. Both items are then placed in a bag made of recycled paper. The materials are biodegradable and replace single-use plastic. Deliveries are made by electric vehicles to reduce the carbon footprint.
Press Kit
- Unique Properties
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Dimensions & Packaging
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Tags
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Production Technology
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Design Challenge
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Project Duration
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Operation Flow
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
- Research
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.