Naive Blue Lab Photo Shooting Space by SIG Design is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2022
Naive Blue Lab Photo Shooting Space
by SIG Design
Client: Naive Blue
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab Photo Shooting Space
Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced. Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a flexible space experience.
The Recognition
About the Bronze A' Design Award
Naive Blue Lab Photo Shooting Space is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Naive Blue Lab Photo Shooting Space is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Naive Blue Lab Photo Shooting Space splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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