Hongzhou Academy Sales Center by Feng Cheng is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Architecture, Building and Structure Design Competition Category.
SilverArchitecture· 2022
Hongzhou Academy Sales Center
by Feng Cheng
Client: Jiangxi LDY Supply Holdings Co., Ltd.
Silver A' Design Award Winner in Architecture Category
Verified Award Winner
Verify Award Status for #128559The Design
About Hongzhou Academy Sales Center
Hongzhou Academy is a sales center located in the central area of Nanchang County, China. The building holds spaces for negotiation, handwork, children's activities and display. Two blocks face the urban roads at an intersection, and their offset position forms the entrance square. The design refers to ancient Chinese architecture. Aluminium sheets are joined with buckles, creating a brick-like texture on the facade. A smooth curved surface outlines the roof and recalls traditional eaves. Large glass areas and a high atrium give the interior an open and comfortable character.
The Recognition
About the Silver A' Design Award
Hongzhou Academy Sales Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hongzhou Academy Sales Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hongzhou Academy Sales Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Real Estate Architecture and Development Design Services
We specialize in creating distinctive real estate architecture that enhances property value and market appeal. Our designs blend cultural heritage with modern functionality, delivering sales centers, mixed-use developments, and commercial spaces that maximize developer returns while creating memorable user experiences.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
- Dimensions & Packaging
- Land area: 2375m² floor area: 1221m²
- Tags
- traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
- Production Technology
- Metallic aluminium sheet, glass, coating Material
- Design Challenge
- To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
- Research
- Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
- Inspiration
- The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
- Project Duration
- The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
- Operation Flow
- The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
- Team Members
- Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu - Image Credits
- Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
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