Toyika Xinzhuang Japanese Yoshoku Restaurant by Hui Hsin Cheng is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2022
Toyika Xinzhuang Japanese Yoshoku Restaurant
Client: Homeyoung interior decorating and design Ltd.
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #136382The Design
About Toyika Xinzhuang Japanese Yoshoku Restaurant
Toyika Xinzhuang is a Japanese yoshoku restaurant interior located in New Taipei City, Taiwan. The 450 square meter space on the second floor is arranged around the idea of family. Seating partitions formed by transparent iron frame grilles divide the plan into warm corners while keeping the whole area open. Several seating types serve couples, small family gatherings and larger groups. Elements of childhood games guide the movement lines from the entrance. The design invites guests to relax and talk face to face during meals.
The Recognition
About the Bronze A' Design Award
Toyika Xinzhuang Japanese Yoshoku Restaurant is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Toyika Xinzhuang Japanese Yoshoku Restaurant is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Toyika Xinzhuang Japanese Yoshoku Restaurant splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to incorporating childhood games into Toyika Xinzhuang Japanese Yoshoku Restaurant's design has created a unique spatial experience - could you elaborate on how these playful elements influence customer behavior and social interactions?
Integrating childhood game elements into restaurant design, especially in the case of Fengxiang Xinzhuang Japanese and Western restaurant, can not only stimulate nostalgia, but also bring a highly interesting and interactive dining experience. Here are a few key points on how to influence customer behavior and social interaction: 1. The atmosphere and emotion brought by the design touch nostalgia and intimacy: the design incorporates game patterns or interactive devices such as hopscotch, sandbag throwing or bamboo dragonflies to evoke Customers have fond memories of their childhood, which relaxes and strengthens emotional connections. Novelty and attraction: For the younger generation who have never experienced these games, this is a novel exploration, attracting them to take photos and share them, and become a hot topic on social media. Let customers complete challenges together while waiting to enter and get closer to each other. Kill the waiting time and increase the fun of ordering.
The transformation of Toyika Xinzhuang Japanese Yoshoku Restaurant from a traditional dark-toned classical Japanese style to a vibrant, family-oriented space represents a bold departure - what inspired this significant shift in design philosophy?
Catering to the needs of modern consumers Modern consumers, especially the younger generation and family customers, pay more attention to the comfort and vitality of dining spaces. They like a bright, cheerful and energetic environment, which is not only a requirement for dining, but also in line with the trend of taking photos and social sharing. Adjustment of market positioning Traditional Japanese restaurants often have adults or business people as their main customer base, and this transformation may reflect the brand's desire to attract more family customers, especially families with children. Bright spaces and family-friendly designs help create a more inclusive and welcoming atmosphere.
How does the transparent iron frame grille system in Toyika Xinzhuang Japanese Yoshoku Restaurant create both separation and connection between different dining zones while maintaining the overall sense of familial warmth?
The material of the iron frame grille is usually metal or wood, with transparent glass or barrier-free lattice design, which can divide different dining areas without completely blocking the line of sight. This design makes the dining areas independent of each other but maintains a certain visual continuity, avoiding the closed feeling caused by traditional partition walls. The iron frame grille system avoids the rigid effect of hard partitions, but is separated in a semi-open manner, which is suitable for the simple and layered space atmosphere pursued by Japanese restaurants.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this space, the designer creates a warm feeling like returning home. The use of penetrating seating partitions allows people to find a corner that suits them while maintaining a sense of open space for communicating with people. The designer hopes to create a free space in this western restaurant where people can naturally put down their mobile phones and turn to face-to-face physical communication.
- Dimensions & Packaging
- 450 square meter , 2F
- Tags
- Japanese Yoshoku Restaurant, Taiwan , Xinzhuang, New Taipei City
- Production Technology
- In the interior space design, the designer captured the elements of various childhood games, transformed and designed them in the entire dining space. The entrance leads people into a warm space like a family with the moving lines of the grid jumping game. Guided by behavior patterns, it makes people recall childhood, and then makes people enter a state of relaxation in more five senses, and gradually recall the carefree and uninteresting childhood time in the past.
- Design Challenge
- In the past, the operation of this chain western restaurant used a darker tone of classical Japanese style. The designer hopes to break the impression of a sense of distance in the western restaurant, and inject the space into a childlike and lively fresh atmosphere.This western restaurant provides a place where people can easily enjoy the happy time. It enables most people to enjoy the ritual sense of western food in a simple and comfortable way. Encourage people to live in a busy life and leave a period of time for the family around them.
- Research
- The partitions are divided by various forms of dining spaces, presenting various warm corners of the home. However, each dining area is still penetrating through the shape of a transparent iron frame grille, creating an emotional connection between family members, although they are in different corners of the home. The designer hopes to create a sense of familiarity that can make customers feel at home in a commercial space with rapid flow of people, and then focus on the warm moment of having dinner with a loved one.
- Inspiration
- Modern people tend to focus too much on social networking sites and online media, while ignoring the time spent with family members around them. The designer conveys the precious sense of family gathering time here, and lays out the entire dining space with the concept of family. When customers come to this space, they seem to feel the sense of freedom and leisure from the family.
- Project Duration
- The project started in June 2018 and finished in September 2018 in Taiwan,New Taipei City.
- Operation Flow
- Expecting that people in the city experience the comfort of home in the space. The designer sets up the various forms of dining spaces are set up in the space, which can meet the number of different types of customers and the urgent gathering type. Examples include landscape seating for couples on a date, warm sofa corners for small family gatherings, or private spaces for group gatherings. All different types of groups can find their own corner and enjoy the beautiful moments together.
- Patents
- Copyrights belongs to Homeyoung interior decorating and design Ltd.
- Team Members
- Design Director ：Cheng Hui Hsin
Designer: Lin Wan Ju - Image Credits
- All images: Yana Zhezhela and Alek Vatagin / Cheng Hui Hsin(Design director),Toyika Xinzhuang,Japanese Yoshoku Restaurant, 2022
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