Chenhow Marble Showroom by Hui Hsin Cheng is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2022
Chenhow Marble Showroom
Client: Homeyoung interior decorating and design Ltd.
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #136558The Design
About Chenhow Marble Showroom
Each piece of marble must undergo the compression of various strata to form a gorgeous appearance. The designer makes use of the unique texture of each piece of marble and adopts the color and pattern of the stone itself as the main material of the space. As the base is located in Kaohsiung, echoing the image of Kaohsiung’s port city, the space is designed with golden arc iron to frame the building shape and the streamlined shape ceiling of the ocean current image, to create the image of a ship entering the port.
The Recognition
About the Bronze A' Design Award
Chenhow Marble Showroom is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chenhow Marble Showroom is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chenhow Marble Showroom splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to showcasing marble as art pieces in the Chenhow Marble Showroom challenges traditional exhibition methods - could you elaborate on how this artistic presentation strategy has influenced customer perceptions and interactions with the materials?
At Chenhao Marble Showroom, we take an innovative approach to displaying marble as a work of art, challenging the traditional way of viewing it only as a construction or decorative material. This strategy not only changes people's perception and interaction with marble, but also gives it precious uniqueness. Similar to the exquisite presentation of rare stones in stone museums, it has brought far-reaching impacts in the following aspects:1. Give marble emotion and storytellingTraditional presentations of marble often focus on its physical properties (such as texture, color, durability, etc.), while artistic presentations give it emotion and narrative. For example, we might display a piece of marble with natural texture as an abstract painting of "mountains, rivers and flowing clouds", or compare a stone with special cracks to traces of time. This approach not only allows customers to understand the natural beauty of marble, but also allows each piece of stone to be viewed as an unreplicable work of art.2. Create a precious atmosphere like a stone museumThe exhibition hall adopts a design concept like a stone museum, highlighting the rarity and uniqueness of each stone through carefully selected display methods, light and shadow effects, and space planning. For example, a rare natural marble slab may be placed in a specific glass display case, marked with its geological origin, age and formation conditions, emphasizing its non-renewable precious value. This approach allows customers to feel the uniqueness of the stone more deeply and enhances their respect for its value.3. Create an immersive experienceThe exhibition hall uses light and shadow effects, tactile interaction and spatial layout to create an art museum-like atmosphere. For example, a spotlighted marble sculpture or a wall-mounted patchwork piece allows clients to not only appreciate its beauty visually, but also to develop a deeper connection with the material by observing textures and details up close. This immersive experience makes every visitor feel like visiting a stone museum, enhancing their awe and appreciation of marble.4. Redefine the use and value of marbleThrough artistic display, the image of marble is elevated from an ordinary building material to a high-end work of art. This positioning changes people's thinking about its use. For example, carving a small piece of marble into a highly aesthetic home artwork, or showing the fluidity of its pattern through a large-scale wall puzzle, such applications can make customers aware of the role of marble in decoration, art and cultural heritage. More possibilities.5. Deepen brand image and cultural connectionInspired by the concept of a stone museum, the exhibition hall not only becomes a place for material sales, but also a platform for conveying brand value and cultural connotation. This display method attracts customers who have a profound pursuit of aesthetics and culture, and builds a deeper sense of brand identity through the natural stories and artistic expressions carried by marble.6. Improve the emotional motivation of purchasing decisionsWhen customers are struck by the artistic beauty of the material and its rarity in the showroom, they are more likely to use emotion as the motivator to buy, rather than just considering price or practicality. The display method of the Stone Museum makes every stone have the value of a collection, further deepening the cultural and commercial appeal of marble.In summary, the artistic display and rarity presentation strategy of Chenhao Marble Showroom not only gives marble its unique status as a work of art, but also makes every customer feel as if they are in a stone museum, deeply moved by its natural charm and cultural significance. . This method successfully transforms a traditional material into an extraordinary experience with both artistic value and life inspiration!
The Chenhow Marble Showroom's distinctive golden arc iron frames and ocean current-inspired ceiling design beautifully reflect Kaohsiung's maritime heritage - what inspired you to integrate these local cultural elements into the showroom's architectural narrative?
The design of Chenghao Marble Showroom is inspired by the unique cultural and natural background of the city of Kaohsiung, especially its profound maritime heritage. We hope to integrate the local history, geography and humanistic characteristics into the architectural narrative, so that the exhibition hall becomes not only a space for displaying materials, but also a platform for conveying regional spirit and aesthetic stories. Here are our main sources of inspiration for incorporating these cultural elements into our designs:1. Kaohsiung’s maritime cultureAs an important port city in Taiwan, Kaohsiung’s development is inextricably linked to the ocean. The ocean symbolizes fluidity, connection and the eternal power of nature. Inspired by this, we chose to use a golden curved iron frame to simulate the dynamic shape of waves, symbolizing the rhythm and power of the ocean. At the same time, these curved structures give the marble a floating lightness, emphasizing the resonance of nature and the material.2. Inspiration and continuity of ocean currentsThe ceiling design is inspired by the movement of ocean currents around Kaohsiung, using curved shapes to express the softness and flow of water, conveying a natural sense of movement. This design not only provides a sense of visual extension, but also symbolizes the innovative spirit of the Chenghao brand that continues to move forward like the ocean current. In addition, the design of the ceiling corresponds to the texture of the marble on the floor, blurring the boundary between architecture and nature.3. Integrate local characteristics into a global perspectiveWe believe that Kaohsiung’s maritime culture is not only local but also of global significance. Through these designs, we hope to convey the story of Kaohsiung to customers from all over the world, making the exhibition hall not only a place for material display, but also a stage to tell the story of regional culture. The use of golden curved iron frames symbolizes the glory of the sun, and also represents the vitality and rich history of the port city.4. Resonance between materials and cultureMarble itself is a natural material that carries the traces of time and the memory of the earth. Combining it with Kaohsiung's maritime culture not only displays the stone, but also emphasizes the profound connection between the material and regional culture. This connection allows customers to appreciate the stone while also feeling the power of the integration of nature and humanity.5. Emotion and immersive experienceThese design elements are intended to evoke emotional resonance among visitors, allowing them to feel the unique charm of Kaohsiung’s maritime heritage in the space. The exhibition hall is not only a showroom, but also a space full of stories and poetry, allowing people to have a deeper understanding of the value conveyed by the Chenghao brand through these design elements.In summary, the golden curved iron frame and ceiling design inspired by ocean currents in the Chenghao Marble Showroom are a tribute to Kaohsiung’s maritime heritage. We hope that through this design method that combines local culture and global vision, we can create an art space that not only displays the beauty of the material, but also allows people to feel the integration of nature and humanity, thereby enhancing their understanding and appreciation of marble and the stories behind it.
How does the Chenhow Marble Showroom's strategic placement of the office at the entrance, rather than within the factory, enhance the customer experience and revolutionize traditional stone showroom dynamics?
Chenhao Marble Showroom strategically arranges offices at the entrance and uses carefully designed ceiling and floor walls and conference tables, all made of natural stone. This design has completely changed the dynamics of the stone showroom in terms of enhancing customer experience and promoting transactions. Has significant effects:1. Create a high-end, professional first impressionThe office at the entrance is not only exquisitely designed, but also has high-end quality and professionalism when customers enter the exhibition hall through the design of the ceiling and floor walls and the conference table, which are all made of natural stone. This kind of design demonstrates Chenhao's confidence in products and attention to details, creating a luxurious and calm atmosphere to attract customers who pursue quality.2. Directly feel the texture of materials and lower the threshold of imaginationThrough the large-scale use of natural stone in the office space, customers can get up close, touch and truly feel the texture, feel and quality of the stone. Compared with simply displaying samples, this design not only reduces the customer's imagination threshold for product application, but also intuitively presents the effect of stone in the actual space, thus improving customer acceptance and trust.3. Create immersive decision-making scenariosThe actual furniture such as conference tables are made of natural stone, simulating the use of stone in high-end office or home environments. When customers use these facilities, they can invisibly feel the durability and aesthetic value of the stone. This immersive design helps stimulate their purchase intention and makes the transaction easier to complete.4. Enhance trust and perception of professional servicesThe office decorated with natural stone reflects the brand's firm confidence in its products. Customers can directly see how Chenhao uses its products to create spaces that are both aesthetic and functional. This kind of design not only enhances customers' trust in the brand, but also makes them believe that Chenhao can provide solutions that meet or even exceed expectations.5. Blurring the boundaries between commerce and artIntegrating natural stone into office design combines functionality and artistry, making the space not only a field for commercial activities, but also a laboratory displaying stone aesthetics and diverse applications. This way of blurring the boundaries between business and art attracts a wider customer base, especially those with high standards for design and innovation.6. Promote emotional connections and accelerate purchasing decisionsCustomers communicating with the sales or design team in a space full of natural stone designs can not only quickly establish their understanding of the product, but also form an emotional connection with the material through on-the-spot experience. This situational experience makes it easier for customers to have purchasing impulses, thereby speeding up the decision-making process and further improving the success rate of transactions.SummarizeChenhao Marble Exhibition Hall locates the office at the entrance, and uses natural stone to build ceiling and floor walls and conference tables, allowing customers to truly feel the texture and value of the stone the moment they enter the space. This strategy not only improves customers' visiting experience, but also reduces their imagination burden on product applications, and can directly promote the completion of transactions, fully reflecting Chenhao's all-round attention to innovation, quality and customer needs.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The texture of each piece of stone is unique. Chenhow Marble has always been determined to combine luxury stone with art. The designer uses a variety of stones with rich colors as the artistic display of the stone exhibition hall. In traditional oriental culture, ocean currents symbolize the flow of wealth. The office is distributed in the ceiling with streamline shaped light, presenting the image of ocean flow, and also symbolizing the flow of money driven by stone.
- Dimensions & Packaging
- 1280 square meter , 1F
- Tags
- Chenhow,Morble, Taiwan , showroom, Kaohsiung
- Production Technology
- Using the color and pattern of the marble itself as the main material of the space, with the lighting configuration of spotlights. The space presents a quiet and gorgeous atmosphere like a museum. The curved golden iron pieces outline the frame of the office, and the visual imagery of the ceiling shape of the curved streamlined light strip is used to gather the visual image, presenting a precious feeling like a luminous treasure chest in the ocean current.
- Design Challenge
- In the past, most of Taiwan stone exhibition centers were concentrated in Taipei. Chenhow Marble is the first luxury marble brand to enter Kaohsiung. How to recommend marble like a work of art to the pragmatic Kaohsiung people is a major challenge. Compared with the low-key luxury of the Taipei Main Building, Chenhow Marble Kaohsiung Branch adopts an arc shape, echoing the port city image of Kaohsiung, as if a large ship drifting in the ocean currents enters the port. The designer hopes to bring a marble collection hall belonging to the Kaohsiung people with a design closer to local characteristics.
- Research
- Kaohsiung is a coastal city. Chenhow marble, as the first brand to establish a luxury stone factory in the city, has the great significance of establishing a connection with the place. The designer integrates the special emotion and subsidiary meaning of oriental people towards marble into the space design. Connecting the corridor from the entrance to the office space with the streamline shape of the ocean current, symbolizing the auspicious image of rolling money. Echoing the image of boats mooring in Kaohsiung Port, the office space is framed with golden curved iron pieces, showing rich harvest of Kaohsiung.
- Inspiration
- Each piece of stone must be compressed and pushed by various rock formations in order to form various colorful and rich marble materials. The various expressions presented by each stone symbolize the different background stories they have experienced. Arrange all kinds of stones in every corner of the space, so that customers can find their own unique stones in the process of walking around the showroom.
- Project Duration
- Started in March 2020 and finished in July 2020 in Taiwan Kaohsiung
- Operation Flow
- In the past, most of the offices of the stone factory were set up in the hidden space inside the factory. The designer moved the office to the entrance of the factory. This enables the staff to serve customers more immediately, and to show the public how to use stone in interior decoration in a clearer way. The office design is like a high-end reception hall. The luxury stone materials that Chenghow is best at are cleverly arranged in the space, making the experience of purchasing stone more noble and comfortable.
- Patents
- Copyrights belongs to Homeyoung interior decorating and design Ltd.
- Team Members
- Creative Director: Cheng Hui Hsin ,Chenhow Marble Group
Designer: Lin Wan Ju - Image Credits
- All images: Yana Zhezhela and Alek Vatagin / Cheng Hui Hsin(Design director),Chenhow Marble, 2022
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.