Bronze Interface, Interaction and User Experience Design · 2022
Baidu Thematic Map
by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang
- A' Design Award 2022 Bronze Winner in Interface, Interaction and User Experience Design
- Awarded April 15, 2022
- CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 18,114
- Verification code 371F4EBEB0 · Verify this award
About Baidu Thematic Map
Baidu Thematic Map is a mobile map application for Android and iOS smartphones. The application shows map information selected for different user groups, based on time, space and user profiles. Human, geographical and social factors are combined and presented together, so nearby services and current events can be found quickly. Graphic map information is integrated with text on the screen for easy reading. Artificial intelligence and big data are used to adapt the display to each group. The aim is to reduce search effort and to support daily study, travel and exploration.
Press Kit
- Unique Properties
- Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
- Dimensions & Packaging
- The application is designed for all Android and iOS smart phone sizes.
- Tags
- Phone, Map app, GIS, AI, UX, UI
- Production Technology
- Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
- Design Challenge
- In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
- Project Duration
- The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
- Operation Flow
- The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
- Research
- We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
- Inspiration
- Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020