Crown Shell Single Sofa by Hamed Mahzoon is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Furniture Design Competition Category.
BronzeFurniture· 2022
Crown Shell Single Sofa
Client: Hamed Design
Bronze A' Design Award Winner in Furniture Category
Verified Award Winner
Verify Award Status for #137356The Design
About Crown Shell Single Sofa
The crown shell is a single sofa that, in addition to good appearance, also has a sense of harmony and comfort.The essence is created from its shape. Values users' emotions.Inspired by oysters and crowns with the symbol of power used is anodized metal with a black circle and crimson velvet, which makes it a unique product due to its shape. Shows the most design features in its integrity, stitching, texture and color are created and the rotating form is one of the decorative elements of the crown shell, which maintains the geometry of the oyster in the form of strength and immortality.
The Recognition
About the Bronze A' Design Award
Crown Shell Single Sofa is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Crown Shell Single Sofa is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Crown Shell Single Sofa splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The core principle behind Crown Shell is the balance between protection and openness, strength and comfort. The design draws inspiration from natural shell structures, which simultaneously act as armor and shelter. Conceptually, the idea of a “crown” was not treated as a symbol of power, but as a structural presence that frames the user. The design explores how an object can feel both authoritative in space and intimate in use, without relying on ornamentation or excess form.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus was to create a seating object that communicates emotional clarity through form and material. I wanted to achieve a design that offers physical comfort while also establishing a psychological sense of enclosure and calm. Another key goal was to integrate structure, rotation, and ergonomics into a single, legible form rather than separating engineering from aesthetics.
What are your future plans for this award winning design?
Future plans for Crown Shell involve refining it as part of a broader collection rather than treating it as a standalone piece. The concept has the potential to evolve into variations in scale, upholstery, and context of use, including lounge spaces and hospitality environments. The intention is to preserve the original concept while adapting it to different spatial narratives.
Grand Interview
Your innovative fusion of oyster-inspired geometry with the symbolism of power in the Crown Shell Single Sofa is striking - could you elaborate on how this unique combination emerged during your creative process?
The Crown Shell emerged from the seamless integration of natural oyster-inspired geometry with the concept of power. The geometric form captures the oyster’s protective yet inviting nature, while the crimson hue symbolizes strength and passion. The rotating structure embodies fluidity, offering a unique balance of strength, comfort, and visual harmony during the design process.
The crimson velvet and black anodized metal ring create a compelling visual contrast in the Crown Shell Single Sofa - what led you to select these specific materials and how do they enhance the user experience beyond aesthetics?
The materials were selected for their tactile and visual impact. Crimson velvet offers a luxurious and soft texture, invoking warmth and elegance, while the black anodized metal adds a sleek, modern contrast that enhances durability. Together, they create a balance of strength and comfort, enriching the user experience through both aesthetics and touch.
How does the rotating form of the Crown Shell Single Sofa, particularly its suspended black circle design that appears to float above the ground, contribute to both the structural integrity and the emotional response you aimed to evoke?
The rotating form, combined with the suspended black metal ring, symbolizes fluidity and timeless motion. The hovering design ensures visual lightness, while structural integrity is achieved through precision engineering. This dynamic form evokes feelings of liberation and harmony, creating a deeply immersive emotional experience for the user.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shows the most unique design features in its integrity, stitching, texture and color. Ergonomics and comfort are created and the rotating form is one of the decorative elements of the crown shell, which maintains the geometry of the oyster in the form of strength and immortality.
- Dimensions & Packaging
- 1200mm x 800mm x 1450mm
- Tags
- Sofa, Crown Shell, Hamed Mahzoon, Sana JafariSharif, Relax, Sana Sharif, Comfort, Chair
- Production Technology
- Crimson velvet and wood were used to make the sofa, and black anodized metal was used to make the round ring.
- Design Challenge
- Form and comfort challenge and the circle around the sofa is designed to reach the floor. In fact it is connected from the bottom to the sole and from the top to the sofa. Create visual beauty for the environment.
- Research
- The concept used was form-shaped and had a sense of power so that the black ring around it had no contact with the ground, and according to the form, it turns it into a unique product and its eye-catching lines win the user's heart.
- Inspiration
- The essence of this name comes from power and its form, which at the same time provides a feeling of comfort. An identity that comes from the heart of a seashell. With its rotating shape and holding position, it satisfies the users sense of calm, security, harmony and beauty, and values the users feelings. Crown shell is a comfortable and stylish sofa designed with circle black anodized metal and crimson velvet that gives beauty to the space.
- Project Duration
- The project started in October 2021 in Tehran and finished in December 2021 Tehran.
- Operation Flow
- The sofa is very soft and comfortable and provides comfort and induction for you and induces a sense of power.
- Team Members
- Hamed Mahzoon
Sana JafariSharif - Image Credits
- Hamed Mahzoon, CrownShell, 2021.
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