Silver Interior Space and Exhibition Design · 2022
For Love Life House Sales Center
by Jun Yang
- A' Design Award 2022 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2022
- CLIENT: Shanghai Soul Sound Design
- Estimated Number of Design Views: 10,756
- Verification code EF55A5A185 · Verify this award
About For Love Life House Sales Center
For Love Life House is a sales center interior covering 1200 square meters. The space is organized around a colorful runway that extends through every area and connects the different zones. The runway guides visitors toward the experience areas and continues along the stair to the second sample area, supporting the sports theme. The walls are made of recyclable plasterboard and coated with white low odor latex paint. Black mirror steel on the ceiling raises the visual height and increases brightness, so fewer light fittings are needed. Glass tiles replace marble on the floor.
Within the evolving discourse of experiential retail and lifestyle-oriented commercial architecture, this interior environment appears to embody a sophisticated synthesis of athletic aspiration and residential vision, transforming the conventional sales center typology into an immersive spatial narrative. The design demonstrates remarkable compositional intelligence in its orchestration of contrasting geometric languages, where the crystalline faceted climbing wall, rendered in alternating panels of neutral gray and warm gold, establishes a dramatic sculptural presence that suggests mountainous terrain abstracted into architectural form. This integration of recreational infrastructure within a commercial presentation space may be understood as reflecting contemporary values around active living, wellness-centered community planning, and the aspiration toward homes that support dynamic lifestyles rather than passive dwelling. The technical achievement evident in the seamless transition between the angular tessellated surfaces and the flowing white ceiling planes speaks to advanced fabrication capabilities and parametric design methodologies that have increasingly characterized ambitious contemporary interiors. The chromatic composition demonstrates sophisticated restraint, deploying warm amber and golden accents as wayfinding elements and emotional warmth generators within a predominantly cool neutral environment, a strategy that maintains visual sophistication while preventing clinical austerity. The reflective floor plane functions simultaneously as a grounding horizontal datum and as a device for spatial expansion, doubling the perceived height of the already generous volume while creating contemplative mirror effects that invite pause and reflection. One might observe how the space establishes a narrative of ascent, both literal in the climbing wall invitation and metaphorical in the aspirational residential vision being presented, suggesting that the domestic environments on offer promise elevation of daily experience. What qualities of home and community does this environment invite you to imagine for yourself?
Press Kit
- Unique Properties
- In this design, the designers combine VI system and LOGO of Baoding Aicheng Real Estate Group with their case to reveal the enterprise brand image on the one hand, and build a colorful and dynamic life attitude on the other. To be specific, we aim to build a theme-based immersive space to reveal the enterprise philosophy, and cater to customer's demand for practicability while advocating a healthy sports lifestyle.
- Dimensions & Packaging
- The project covers a total of 1200 square meters.
- Tags
- Interior, Commercial, Light, Modern, Elegant, Sales Center, Experience Hall, Life House
- Production Technology
- As for the design of wall, we also strive to make it simple. We use recyclable plasterboard and coat the wall with white environmental latex paint to make sure that there's no any irritating smell. The black mirror steel on the top elevates the visual space while increasing the overall brightness, thus reducing various lighting arrangements, saving costs and reducing power consumption. Steel products can be recycled in the future.
- Design Challenge
- The shared space is more of a immersive space while maintaining sales function. The stair to the second sample area is also decorated into a runway, connecting with the runway in the first floor, setting off the sports theme.
- Project Duration
- The project started in January 2009 in Changshu and finished in April 2010 in Changshu.
- Operation Flow
- The floor is decorated with glass tiles instead of marble, reducing the environmental damage that brought by the exploitation of natural stone, and decreasing radiation. In this project, we aim to influence the rhythm of world life with the philosophy of health, environmental protection and recycling.
- Research
- Entering into the sales office, we notice that a colorful runway came into sight, which looks like a rainbow extending to each and every area of the sales office and connects every space. Meanwhile, the colorful runway could guide customers to different experience areas as an active line of the marketing space.
- Inspiration
- At current, many sales offices cater to appearanceattractiveness. While as for Baoding Aicheng Real Estate, we much more advocate a healthy lifestyle while guaranteeing stunning good looking. Furthermore, we explore function and sustainability to proved customers a healthy life in the future.
- Image Credits
- Image #1: Photographer Hui & Yun Photography Studio, ForLove Life House, 2021.
Image #2: Photographer Hui & Yun Photography Studio, ForLove Life House, 2021.
Image #3: Photographer Hui & Yun Photography Studio, ForLove Life House, 2021.
Image #4: Photographer Hui & Yun Photography Studio, ForLove Life House, 2021.
Image #5: Photographer Hui & Yun Photography Studio, ForLove Life House, 2021. - Patents
- Copyrights belong to Hui & Yun Photography Studio, 2021.
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