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Marwan Mrad's Emirati One Luxury Car Showroom presents a breathtaking interior environment where curvilinear architectural forms spiral through space with balletic grace, establishing an immediate…

Emirati One Luxury Car Showroom by Marwan Mrad is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2022

Emirati One Luxury Car Showroom

by Marwan Mrad

Client: DPI Interior Design and Decoration LLC

Golden A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #139271

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The Design

About Emirati One Luxury Car Showroom

Emirati One is a car showroom and museum, located in Burj Vista tower, on the boulevard, facing Burj Khalifa in Dubai, United Arab Emirates. The project with a total of 997 square meters is a masterpiece that salutes fine craftsmanship and pays tribute to world heritage, an homage to intricate details that have defined automotive design throughout the years.

The Recognition

About the Golden A' Design Award

Emirati One Luxury Car Showroom is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Emirati One Luxury Car Showroom is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Emirati One Luxury Car Showroom creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Luxury Interior Design Services for Villas and Commercial Spaces

We transform prestigious properties across Dubai and the MENA region with sophisticated interior design. From palatial villas to luxury showrooms, our award-winning team delivers turnkey solutions combining creative vision with flawless execution. Experience design excellence crafted for discerning clients.

Book Consultation

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

The main principle is making the best use out of the showroom spaces as per client’s requirements and allocated area, yet giving a modern environment that indicates type of items displayed.

What has been your main focus in designing this work? Especially what did you want to achieve?

Giving a futuristic look yet make the showroom blend with the surrounding environment

What are your future plans for this award winning design?

Executing as per the design as we are doing in the current time.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Emirati One is a luxury car showroom & museum that showcases rare, special and one of a kind vehicles that need no description to amaze potential owners.
Dimensions & Packaging
The showroom is a total of 997 sqm divided into 2 floors. 654 sqm for the ground floor and 343 sqm for the mezzanine floor.
Tags
luxurycars, luxury, cars, showroom, masterpiece, museum, unique, vehicles, rarecars
Production Technology
The entrance is chosen on the axe facing Burj Khalifa.

VIP offices designed in the mezzanine floor, lounges overlooking the ground floor. Glass used for partitions allowing natural light to get in.

White Korean material on main entrance, and grey concrete flooring give a nice first impression. Sahara Noir marble is used for floors and some office walls.
3D mosaic on the walls in areas that accommodate the desks.

LED strips installed on the floor, separate showroom pedestrian paths and cars displays.
Design Challenge
The showroom is part of a curvy tower with irregular plan shape and Dubai regulations forbid changes to the tower exteriors.

We tried to lose the irregularity by keeping focus on the central part of the showroom and overcame this obstacle by using exterior sizes for cars distribution where each window accommodates one car.

The client has many cars to be displayed which was impossible in the beginning, but we found the perfect distribution while making sure all cars are visible from all sides.
Research
Project research phase was practical and theoretical at the same time where the team intended to visit few car showrooms existing in Dubai and some art galleries as well to check the standards all showrooms designs depend on, as well as car specialized galleries techniques.

Most researches that has been done in order to help the project grow, were about functional use and psychological effects on visitors like one very helpful research: Human Visual Quality: Art Gallery Exhibition for Mohamad Hanif Abdul Wahab and Alia Fatin Ahmad Zuhardi, Procedia, Social and Behavioral Sciences.
Inspiration
The project is a masterpiece that salutes fine craftsmanship and pays tribute to world-class heritage, an homage to intricate details that have defined automotive design throughout the years. It is that type of showrooms that amazes you with an extraordinary display stations and yet, a lot more to see.
Project Duration
The design and concepts are created in April 2021 in Dubai. Execution is currently in progress. The showroom is located in Burj Vista tower, in a strategic location on the Boulevard, facing Burj Khalifa in Dubai, United Arab Emirates.
Operation Flow
Regardless of the project main function of showing top luxurious cars strictly chosen in the showroom, it is an interactive hub itself in result of its special location and surrounding environment in downtown. You are always able to enjoy the delicious coffee served in the barista lounge in the ground floor while watching the view of Burj Khalifa as well as amusing yourself by watching a collection of the rarest cars worldwide all in one room.
Team Members
Company Manager and Design Director: Marwan Mrad
Architect: Bebars Janbout
Architect: Ayham Haikal
Architect: Nour Rashed
Architect: Ghassan Kher Aldeen
Architect: Aseel Beydoun
Architect: Ayham Deeb
Architect: Eyad Moughrabi
Interior Designer: Humam Ibrahim
Interior Designer: Firas Ghazal
Interior Designer: Nawaf Kurbaj
Image Credits
Image #1, DPI, 2021
Image #2, DPI, 2021
Image #3, DPI, 2021
Image #4, DPI, 2021
Image #5, DPI, 2021
Video Credits: DPI, 2021

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