Latrika Boutique Interior of a Showroom by Jenya Lykasova is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2022
Latrika Boutique Interior of a Showroom
Client: LaTrika
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #139375The Design
About Latrika Boutique Interior of a Showroom
Latrika, presented in the showroom. The interior palette is in light grey and beige tones. This color scheme provides a good backdrop for natural-colored clothing. The color accent is a scenery area with real shrubs and trees. Special lighting helps to power the trees in the absence of sunlight. A translucent ceiling with a niche for more light is an ultimate for a selfie area. The showroom is a quiet place in the middle of the bustling city, where every lady can immerse in a state of oneness with nature.
The Recognition
About the Bronze A' Design Award
Latrika Boutique Interior of a Showroom is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Latrika Boutique Interior of a Showroom is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Latrika Boutique Interior of a Showroom splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principles that are the basis for interior design for me are always a combination of three components:
- the uniqueness and individuality of the interior owners, their vision of the world, life principles and philosophy
- ergonomics of space, comfort of use and compliance with all the necessary functions
- harmony of proportions, materials, colors
What has been your main focus in designing this work? Especially what did you want to achieve?
We wanted to create a unique space that would reflect the main principles of the brand, namely the unity of the soul, body and mind. The brand pays great attention to the ecology of the planet and tells customers how important it is to understand that we are part of nature and the future of our planet depends on us. That is why a small piece of nature appeared in the center of a large megapolis.
What are your future plans for this award winning design?
We continue our cooperation with the clothing brand, creating new spaces for them and supporting all the projects that we have already implemented together. The world does not stand still, everything changes and of course in the showroom there are always some changes that need to be presented correctly. So now there are several brands that share the philosophy of the LaTrika brand and they are settled in the same showroom. It was necessary to come up with new space for placing things and solve other issues. And it happens all the time, so yes, we support our project and plan to do so in the future
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
- Dimensions & Packaging
- Showroom area is 120 square meters
Сeiling height is 3600 mm - Tags
- JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
- Production Technology
- Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
- Design Challenge
- The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
- Research
- To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature. - Inspiration
- The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
- Project Duration
- The project started in March 2021 and was completed in May 2021
- Operation Flow
- A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
- Image Credits
- Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.
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