Fresh Mobile Application

My design mainly comes from the real and terrible reality of food waste. So I want to make some changes through design.

The key is to alleviate urban food waste, which is the problem I most want to solve.

My plan is to promote it well and let more people discover this design. I am very grateful for the support and assistance provided by Design A, especially in terms of promotion and publicity.

Thank you for your question. Colour coding can more quickly remind the user of the quality of different foods (black for expired, red for soon to be expired, yellow for reminder, green for still fresh), the use of such colours compounds the psychological model of the global user (refer to traffic lights), and serves as a reminder of food information at minimal cost.When users use it, they will inevitably react differently to different colours. Based on our research and simulations, we found that when faced with a yellow reminder, users would take prompt action, especially to consume the ‘yellow’ food as soon as possible because it is still within the edible period.

Thank you for your question. We find that close to a third of food is wasted globally, and this happens particularly in developed countries, and in developed cities. In my own case, I live in China (developing countries), but having spent the last year in London, UK (developed countries and cities), I've realised that food waste does seem to be a much more prevalent problem in London.We made a series of designs for food waste, including scanning the bill to get electronic data and electronic images of the food right at the time of purchase and recording the shelf-life time of these foods (and allowing and encouraging the user to manually edit them for a more accurate reminder of the food's shelf-life).In addition, we provided food to be managed and reminded during its shelf life, using four colours - red, yellow, green and black - to remind the food of each of its four states.We have built in an electronic fridge function that allows the user to place purchased food in the ‘electronic fridge’ with a simple operation.We also built a ‘food pairing’ function based on the yellow lighted food items within the food, which is designed to help the user consume the food as soon as possible within its shelf life (as in our example, broccoli, shrimp, etc. can be paired with a tasty fat-reducing salad). This feature can significantly reduce food waste.Finally, food waste data is recorded and converted into data that is more likely to resonate with consumers (e.g., the amount of food wasted by a family in one month could be consumed by a child in an underdeveloped area for one month), which serves as an awareness-raising campaign to reduce food waste.According to our research, these features can serve as an effective reminder of food waste.

Thanks for the question. Our Fresh actually includes a number of features, the last one being this weekly waste report. This feature is designed to bring reflection on food waste to consumers after it has already been wasted.Through this feature, food waste data is recorded and converted into data that is more likely to resonate with consumers (e.g. food wasted by a family in a month could be consumed by a child in an underdeveloped area for a month), acting as a campaign to reduce food waste.We hope that the food waste data (especially the food conversions) will give users a deeper understanding that food is meant to provide essential energy for humans, not to be thrown away. We hope to evoke a special kind of ‘food waste shame’ in our users, as well as a sense of environmental awareness through the food waste data, which in turn will help to build long-term sustainable consumption habits.