Gold Event and Happening Design · 2023
Gateway To Future Exhibition
- A' Design Award 2023 Gold Winner in Event and Happening Design
- Awarded April 15, 2023
- CLIENT: Planning Department of HKSAR Government
- Estimated Number of Design Views: 950,210
- Verification code 96B15EEBF0 · Verify this award
About Gateway To Future Exhibition
Gateway To Future is an eye-catching outdoor exhibition that facilitates physical and virtual experiences to interweave for creating immersive experiences. The entire exhibition was designed in an intriguing, interactive, and easy-understanding manner for displaying the most outstanding developments of the sea, land, and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game built with bespoke online mobile games for visitors to play and experience.
Gateway To Future Exhibition by Oval Design Limited represents a distinguished achievement in contemporary experiential design, exemplifying the transformation of civic space into an immersive environment that invites active participation and joyful discovery, and this ambitious installation demonstrates sophisticated understanding of environmental graphics, sculptural intervention, and the choreography of human movement through designed space, positioning itself within the tradition of placemaking initiatives that seek to activate public realms through bold visual statements and interactive elements, the designers have employed an exceptionally vibrant chromatic palette featuring saturated blues, oranges, pinks, and purples that work in dynamic concert to create distinct zones of experience while maintaining overall compositional unity through the connecting network of roadway elements, the inclusion of recognizable iconographic forms including the rainbow arch, cylindrical tunnel, tower structure, aircraft, and shipping container sculptures suggests thematic engagement with themes of connectivity, logistics, infrastructure, and global exchange rendered in an accessible and celebratory visual language, technically, the installation demonstrates accomplished integration of two-dimensional ground graphics with three-dimensional sculptural elements, creating a layered spatial experience that reads coherently from both elevated viewpoints and ground-level engagement, the curvilinear pathway system exhibits intelligent wayfinding design principles that guide visitor flow while creating opportunities for exploration and discovery, what emerges most powerfully from this work is its capacity to transform utilitarian urban space into a realm of imagination and play, inviting visitors of all ages to engage physically and intellectually with ideas about movement, connection, and possibility, viewers might consider how such interventions reshape our relationship to public space and what futures of communal experience such designs might herald.
Press Kit
- Unique Properties
- The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
- Dimensions & Packaging
- Approximately 500 square metres
- Tags
- event, exhibition, multimedia, interactive, AR, game, public space
- Production Technology
- EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
- Design Challenge
- To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
- Project Duration
- The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
- Operation Flow
- Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
- Research
- With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
- Inspiration
- Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
- Image Credits
- Oval Design Ltd.