Bronze Interior Space and Exhibition Design · 2023

Bocarni Exhibition Hall

by Liang Wang

A' Design Award 2023 Bronze Winner in Interior Space and Exhibition Design
Awarded April 15, 2023
CLIENT: the One Design
Estimated Number of Design Views: 8,392
Verification code 8238908CAB · Verify this award

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About Bocarni Exhibition Hall

Bocarni is an exhibition hall of 500 square meters located in Shenzhen, China, completed in June 2021. The design replaces the traditional sales center model. The focus is moved from single products to a lifestyle formed by products, so the visit becomes an immersive experience. Light and shadow guide the placement of objects and the overall arrangement. Views of sparse tree branches, fresh moss, lotus and tea leaves express a calm oriental character. Cabinets and furniture are set aside to host social activities such as drinking at the bar, resting by the stove and reading.

Press Kit

Unique Properties: In this case, the temperature of life becomes the core of the design. With the symphony of poetic light and shadow and oriental philosophy, it demonstrates how lifestyles differ, how time and space interact actively, how body and mind integrates closely. In addition, through rational design, the spot’s economic benefit is enhanced at the commercial level.
Dimensions & Packaging: Project Area: 500 square meters
Tags: Liang Wang, Exhibition, Nature, Commerce, Oriental beauty
Production Technology: Exhibition can be regarded as the substitution of traditional sales center. By transferring the concentration from single product to lifestyle composed by products, the exhibition is the progress from regular exhibition to immersive experience. The designer emerged from the rigid commercial implantation, with natural brushstrokes seen everywhere in the space. In this way, the exhibition is full of natural and warm poetic aroma.
Design Challenge: According to the designer, light and shadow are the best tools for empathizing with space. Therefore, following the trace of light and shadow, the scene is created back to the specifics of objects and the overall arrangement, revealing the attitude of life behind it and evoking the visitor's desire to linger.
Project Duration: The project is located in Shenzhen, China and completed in June 2021.
Operation Flow: The view of sparse tree branches, fresh moss, unfolded lotus, and tea leaves offers a glimpse of a tranquil and profound oriental charm. The entire cabinet and furniture are set aside to accommodate people's diverse social activities and interests, such as drinking at the bar, lounging and chatting by the stove, and reading a book, etc.
Research: The designer is aware that, beyond simply serving a functional purpose, the commercial scene must also be aesthetically pleasing, emotionally engaging, experientially rich, natural, and inclusive, in order to maintain its vitality. The strategy is life narrative, scene immersion is the result, and commercial growth is the objective.
Inspiration: By adhering to the idea of Natural Creation, Poetic Construction, the designer seeks to offer the Bocarni Exhibition a fresh appearance that is full of contemporary and poetic charms while maintaining a balance between business, art, and daily life.
Image Credits: Photographer Shifang Studio