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Ligne Roset Exhibition Hall by Ruixue Liang
Ligne Roset Exhibition Hall by Ruixue Liang
Ligne Roset Exhibition Hall by Ruixue Liang
Ligne Roset Exhibition Hall by Ruixue Liang
Ligne Roset Exhibition Hall by Ruixue Liang

Chongqing Micro Interior Design Co., Ltd.

Bronze Interior Space and Exhibition Design · 2023

Ligne Roset Exhibition Hall

by Ruixue Liang

  • A' Design Award 2023 Bronze Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2023
  • CLIENT: Chongqing Micro Interior Design Co., Ltd.
  • Estimated Number of Design Views: 9,141
  • Verification code 1291D73E30 · Verify this award
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About Ligne Roset Exhibition Hall

Ligne Roset is a furniture showroom interior located in a shopping mall in Chongqing, China. The layout places the customer route at the centre of the design. Products are arranged in groups that simulate complete rooms, so visitors can picture the furniture in their own homes. A guided path leads from the entrance to every corner of the store, making all products visible. A second gate entrance faces busy neighbouring shops to draw more visitors. Wabi-sabi, modern, light luxury and French tones are combined, unified by a shared colour range and curved forms.

Press Kit

Unique Properties
The project is located in the Red Star Macalline Shopping Mall. From the beginning of the design, we reached a consensus with our client that the sales lines are the most important. The most we talked with our client is also about the plan layout and sales lines.
Dimensions & Packaging
In terms of spatial visual effects, the starting point of thinking is: the product is the protagonist, and the space exists to foil it. ligne roset's products are used in a wide variety of Spaces through the design team's design of several different tonalities to complement the various furniture products.
Tags
ligne roset,Modern,Wabi-sabi,Light Luxury,French
Production Technology
The layout of the store interior, set the route so that customers from the entrance, can naturally walk in the store to every corner, you can see all the products. The layout of the design team is to form a group, and these groups are scene simulation, they will allow customers to have immersive associations about the good effect of their own home association.
Design Challenge
Because there are several different styles and tonalities, it is important to know how they coexist and how they transition naturally. The method adopted by the design team is the local interpenetration of the modeling and the basic unity of the color, which can perfectly solve the problem of harmony.
Project Duration
The project began in Chongqing in 2021 and will be completed in September 2021.
Operation Flow
List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Research
The design team used wabi-sabi, modern, light luxury, French style tonality. Wabi-sabi was chosen as the most important piece in the main entrance. Because next to the merchants are exquisite, luxurious tonality, so that they can have obvious differentiation, attract people's attention. At the same time in order to foil the characteristics of freehand space furniture, the design team here used a lot of curves, from the construction period, cost, construction difficulty and other factors, wabi-sabi wind is a more appropriate choice.
Inspiration
List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Image Credits
Chongqing Micro Interior Design Co., Ltd.

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