Firebergs Series Cold 23 Environment Photographic Project by Patrizia Dottori is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Photography and Photo Manipulation Design Competition Category.
SilverPhotography· 2023
Firebergs Series Cold 23 Environment Photographic Project
Client: PatIsHere
Silver A' Design Award Winner in Photography Category
Verified Award Winner
Verify Award Status for #149354The Design
About Firebergs Series Cold 23 Environment Photographic Project
The artist's project concerns a theme today at the center of global attention both at an institutional and population level: the environment. In these images the primary element is the ice and its melting. The artist created it through the chromatic inversion from positive to negative, which coincides with the concept of change, representing an opposite reality: the ice becomes fire, the cracks become a volcano. A new style that tells the problem by analyzing the Perito Moreno Glacier.
The Recognition
About the Silver A' Design Award
Firebergs Series Cold 23 Environment Photographic Project is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Firebergs Series Cold 23 Environment Photographic Project is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Firebergs Series Cold 23 Environment Photographic Project is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Fine Art Photography with Environmental and Social Impact
We create powerful artistic reportage that transforms environmental and social themes into compelling visual narratives. Through innovative techniques including chromatic inversion and surreal imagery, our photography captures hidden meanings and provokes thought. With decades of experience between Rome and Buenos Aires, we bring unique perspectives to every commission.
Contact UsInterviews
Grand Interview
Your innovative approach in Firebergs Series Cold 23 Environment Photographic Project of transforming ice into fire through chromatic inversion creates a powerful metaphor for climate change - could you elaborate on how this technical decision emerged from your creative process at the Perito Moreno Glacier?
The Perito Moreno Glacier was an overwhelming emotion that immediately set my creative thinking in motion.I wanted to photograph it in a different way, with an environmental approach — a project I had been thinking about for a long time.The words hot, cold, the verbs to melt, to burn kept spinning quickly in my head. Having worked for years in the printing process, when I saw up close that the cracks of the Perito Moreno were blue, I thought that in the negative their complementary color would be yellow-orange.
The surreal visual narrative in Firebergs Series Cold 23 Environment Photographic Project presents environmental issues through an artistic lens rather than traditional documentary photography - what inspired you to take this unconventional approach to addressing climate crisis awareness?
Beauty is one of my points of reference: a photo must be beautiful (subjectively, of course), especially when it is meant to represent something ugly. Those who are drawn to a photograph also enter it on an emotional level, and for me it’s important that they ask themselves a question. Asking questions even before giving answers opens the mind — it allows you to go beyond what you see.Anyone who looks at the photo FireBerg Series Cold 23 Environment and wonders if it depicts a volcano, then realizes it doesn’t, and finally discovers that it’s a glacier — I’m sure that, over time, in the time of reflection, they will understand that it represents the melting of the glacier, and that this process is one of the effects of climate change.
Having exhibited Firebergs Series Cold 23 Environment Photographic Project across multiple venues from Tehran to Buenos Aires since 2008, how have you observed audiences' reactions evolve alongside growing global climate consciousness?
During exhibitions in different places around the world, the audience has always been amazed by my message conveyed through the negative inversion of the Perito Moreno’s cracks.Astonishment itself is not only a visual effect, but above all an inner one — that effect which leads the viewer to think beyond what they see, to feel, and to imagine what I am “saying” through the images.I believe that, up to now, everyone (at least in my presence) has understood that we have a duty toward the planet we inhabit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Project on the environment with ice as the primary element and its melting. Made through the chromatic inversion from positive to negative, which coincides with the concept of change, representing an opposite reality, fire and volcano. A surreal journey of unsettling images to tell the Perito Moreno Glacier in an absolutely unique way.
- Dimensions & Packaging
- The print dimensions are 100 x 70cm. to which is added a 5 cm black frame of depth.
Some shots have been printed to be exhibited in various exhibitions, on warm photographic paper in order to enhance the colours. - Tags
- climatecrisis, environment, water, fire, volcano, glacier, cracks, volcaniclava, meltingglaciers, photography
- Production Technology
- The images were taken with a professional camera, Nikon D200, then post-production was performed with Adobe Photoshop and Camera raw to achieve the chromatic inversion.
- Design Challenge
- To photographically represent environmental issues, I climbed up one side of the Perito Moreno Glacier. There I associated cold with heat, which is the element that melts ice. Thanks to the knowledge of printing techniques, I imagined the solution in the inversion from positive to negative: this is how the glacier becomes a volcano, its lava cracks and the photographic solution reflects its concept, focusing attention on possible solutions.
- Research
- The research concerns a new way of narrating the problem of the environment to bring users closer to looking at the issue from a different point of view. I verified the chromatic inversion method on the spot using a Nokia mobile phone that shot directly in the negative and then I took the images with the professional camera that I worked in post-production. During the exhibitions people were very attracted by the visual impact.
- Inspiration
- Inspired by the glacier itself, with its blue cracks becoming tongues of fire, volcanic lava. Representing Nature with surreal images and using chromatic inversion to emphasize the concept of "negative" both as a technical meaning and as a conceptual meaning.
- Project Duration
- The project was born at the end of 2007 on the Perito Moreno Glacier, Argentina. It is a work in progress on the environment. To date it has been exhibited in 2008 at the Tarahan-Azad Art Gallery in Tehran, in 2011 at the Centro Cultural Borges in Buenos Aires, in 2013 at the Italian Cultural Institute in Buenos Aires, in 2015 at Galleria Spazio 88 and at Studio Arte Fuori Downtown Rome. New images are currently being worked on.
- Operation Flow
- This work, divided into series to create a path of reading and imagination, immediately evokes a volcano. A closer look, for example in image n.1, where the water seems to enter the lava, or in the images of the Walls and Scraps Series, creates a doubt and the observer wonders whether it is a volcano or of other. In unfolding, the positive-to-negative reversal, where heat burns ice, faces the issue of the climate crisis.
- Patents
- Copyrights belong to Patrizia Dottori, Year 2008.
- Image Credits
- Image #1: Photographer Patrizia Dottori, FireBergs Series Cold 23, 2008. Image #2: Photographer Patrizia Dottori, FireBergs Series Cold 12, 2008. Image #3: Photographer Patrizia Dottori, FireBergs Series Scraps 2, 2008. Image #4: Photographer Patrizia Dottori, FireBergs Series Walls 2, 2008. Image #5: Photographer Patrizia Dottori, FireBergs Series Walls 5, 2008.
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