Silver Furniture Design · 2023
Moose Multifunctional Cabinet
by Priyam Doshi
- A' Design Award 2023 Silver Winner in Furniture Design
- Awarded April 15, 2023
- CLIENT: Name Place Animal Thing
- Estimated Number of Design Views: 27,125
- Verification code 68BD97BAAF · Verify this award
About Moose Multifunctional Cabinet
The Moose Cabinet is a handcrafted statement piece inspired by a Moose and is designed to be a Fun-ctional piece (Fun and Functional). The intriguing feature is the plug and play accessories. Antlers for your keys hats scarves, bowls for your accessories, open and closed shelves for what you want to display and store; mirrors to check your smile. It has push to open shutters, Moose's eye acts as a knob for the shutter and has beautiful green stained internals which astonishes everyone as no one expects it.
Press Kit
- Unique Properties
- The Moose Cabinet is a handcrafted statement piece inspired by a Moose and is designed to be FUNctional piece (FUN & Functional).
The intriguing feature are the plug & play accessories. Antlers for your keys-hats-scarves; Bowl for your accessories; Open & closed shelves for what you want to display & store; mirrors to check your smile.
It has push-to-open shutters; Moose’s eye acts as a knob for the shutter & has beautiful green stained internals which astonishes everyone as no-one expects it - Dimensions & Packaging
- W:161 x D: 400 x H: 1085
- Tags
- Multifunctional furniture, Storage furniture, Cabinet, Sideboard, Wood Furniture, Luxury Furniture, Statement furniture, Artsy Furniture
- Production Technology
- The Moose Cabinet is handmade by carpenters in a factory using Oak wood. The accessories were made by joining wood parts to turned metal rods.
Finisih: Italian Water Based Matte Finish - Design Challenge
- The Creative challenge was to not only break away from the stereotypical form/shape of boxy storage cabinets but also to make the cabinet highly functional. The trial and error of steam bending the Oak wood was the hardest and most challenging part, which wasn’t very successful in the first piece, but we are working on it to make it successful.
- Project Duration
- The Project Started in July 2022 & Finished in November 2022 and was exhibited at Raw Collaborative( Baroda, India) in December 2022
- Operation Flow
- The Moose Cabinet is super FUNctional - Fun & highly functional.
The intriguing feature of Moose is the easy to use, plug-and-play accessories that the user can choose to use as per their needs/desires.
Antlers for your keys, caps, hats, or scarves; Bowl for your accessories and knick-knacks; Open and closed shelves for whatever you want to show/display and hide/store; mirrors to check your smile/face. - Research
- The online and offline research study was done on furniture marketplaces and markets/physical stores to understand if there are any multi-functional cabinets in the market. Visual data was collected via websites and by taking pictures of products in retail stores and homes (personal network).
One of the insights was that the space above a cabinet usually isn’t utilized and a lot of daily knick-knacks, books, etc are just kept on the top surfaces of storage cabinets which eventually gets cluttered/messy.
That was the starting point to add plug-and-play accessories to the moose cabinet which the user can use as per their needs. - Inspiration
- The inspiration was to add fun to the boring mundane lifestyles and objects around you. The Moose Cabinet is a handcrafted statement piece inspired by the animal, Moose and is designed to be FUNctional piece - FUN yet highly functional.
Also in today’s times, with people’s lifestyles becoming more demanding & people looking at efficient uses of living spaces there is a need to have multifunctionality in the new products we are designing. So Plug and play accessories were added for the users. - Image Credits
- Image #1: Creator Priyam Doshi, Photographer Isha Shah
Image #2: Creator Priyam Doshi, Photographer Isha Shah
Image #3: Creator Priyam Doshi, Photographer Isha Shah
Image #4: Creator Priyam Doshi, Photographer Isha Shah
Image #5: Creator Priyam Doshi, Photographer Isha Shah
Video Credits: Priyanka Itadkar. - Patents
- © 2022, Name Place Animal Thing. All rights reserved
Colors of Moose Multifunctional Cabinet
Get Moose Multifunctional Cabinet
Playful Furniture and Lighting Design Studio
We create award-winning furniture, lights, and decor that spark joy through form and function. With over 12 years of expertise and 100+ unique pieces designed, we specialize in bespoke statement pieces and custom projects that bring smiles to everyday life.
G0E23 ShopGrand Interview about Moose Multifunctional Cabinet
The Moose Cabinet was born from a desire to move beyond mundane, boxy storage designs and bring joy to everyday furniture. Inspired by our company (Name Place Animal Thing) logo—a universal animal monogram that transforms when different horns or antlers are added to it. I wanted to create a piece that was both functional and whimsical. The result is a playful, unconventional storage solution that perfectly reflects our studio’s ethos of blending creativity with purpose
The need to have more fun in life was the core inspiration to add unconventional colors for the interiors. The intent was that the furniture should add an element of fun or joy for the users. Actually when people open the shutters for the first time, they are surprised by the green stained internals and they immediately get a smile on their faces.
The green-stained interiors of the Moose Multifunctional Cabinet are my way of injecting an unexpected sense of joy into the design. I believe furniture should do more than serve a function—it should spark emotions. The vibrant green is deliberately unconventional, designed to surprise users when they open the shutters. That moment of discovery, where the unexpected color brings a smile or even a laugh, transforms a routine interaction into something memorable. It’s about creating a playful experience that leaves a lasting impression, aligning with our philosophy of designing with personality and purpose.
The distinctive antlers - actual function as holder for your key rings, hats, caps and scarves.The accessories bowl is very useful and can be used for storing your small knick-knacks that usually get lost in a storage drawers.
The antler-shaped hooks were designed to serve both form and function, acting as holders for everyday essentials like key rings, hats, caps, and scarves. They add a playful yet practical touch, making the cabinet more interactive. Similarly, the accessory bowls were developed with usability in mind—they're perfect for storing small, easy-to-misplace items like loose change, jewelry, or other knick-knacks that often disappear in traditional storage drawers. These elements not only enhance the cabinet’s functionality but also make it a more intuitive and user-friendly piece for daily life.
The eye-shaped knob was a simple yet intuitive solution that emerged naturally during the design process. Since the Moose’s head doubles as storage, it needed both an eye for the aesthetic and a knob for functionality—combining the two felt like an obvious choice. Initially, the eye-knob was placed on the extreme end of the head, with the hinge on the opposite side. However, during prototyping, we realized it would be more convenient for users if the knob and hinge positions were swapped. This small adjustment not only enhanced usability but also ensured the design remained cohesive and thoughtful.
The Moose Multifunctional Cabinet perfectly embodies our studio’s philosophy of creating 'FUN-ctional' pieces by blending playful aesthetics with practical design. Its whimsical form, inspired by our animal monogram, invites curiosity and joy, while its functional elements—like the antler hooks, accessory bowl, mirror and the tray for books and the eye-shaped knob—seamlessly integrate utility into the playful concept.This project reaffirmed the importance of balancing creativity with usability. Playful designs can capture attention, but their true value lies in how they fit into everyday life. With the Moose Cabinet, every design choice—whether aesthetic or functional—was made with the user in mind, ensuring the piece not only stands out but also serves a meaningful purpose. It’s taught us that joy and functionality aren’t mutually exclusive—they can coexist to elevate the user experience."
The Moose Multifunctional Cabinet’s design was deeply informed by extensive research into storage solutions and user behavior. We conducted both online and offline studies, analyzing furniture marketplaces, retail stores, and even homes within our personal network to gather insights. Observations from the Indian context revealed a strong preference for a mix of closed and open storage—closed storage for functionality and open spaces to display artifacts, miniatures, or books.A key insight was that the space above cabinets often remains underutilized, typically becoming a cluttered spot for daily knick-knacks and books. This realization inspired the addition of plug-and-play accessories to the Moose Cabinet, allowing users to creatively and effectively utilize this space. By balancing functionality with flexibility, we ensured the cabinet meets practical needs while offering a playful and customizable design experience.
Winning the Silver A' Design Award for the Moose Multifunctional Cabinet has been an incredible milestone, not just for the piece but for our studio as well. The recognition has brought global visibility to the design, sparking conversations around its playful yet practical approach. The market response has been overwhelmingly positive, with users appreciating its unique personality and multifunctional features.This feedback has encouraged me to refine the design further, exploring new materials, finishes, and modular elements to enhance its versatility. It has also inspired a broader vision for future pieces in the collection. We’re looking at ways to expand the concept of 'FUN-ctionality' across other furniture categories, creating designs that surprise, delight, and add value to everyday living. The award has reaffirmed our belief in pushing boundaries and has set the tone for an even more ambitious approach to our future work.
My vision for the Moose Multifunctional Cabinet is to inspire a shift in furniture design that goes beyond mere functionality, integrating personality and playfulness into everyday storage solutions. Furniture should not only solve a purpose but also spark joy and create an emotional connection with its users. The Moose Cabinet achieves this through its whimsical animal-inspired form and thoughtfully designed multifunctional elements like antler hooks and accessory bowls, which bring both personality and utility to the piece.I hope it encourages designers to think creatively about how furniture can engage users on multiple levels—practically, emotionally, and aesthetically. By challenging traditional norms and exploring the untapped potential of elements like the space above cabinets, we can create pieces that are not only versatile and functional but also delightful and memorable. This approach has the potential to redefine how we interact with furniture in our daily lives, making it an integral part of our personal expression and lifestyle.