Artisan Echoes Culture Street by Hang Chen is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Urban Planning and Urban Design Competition Category.
BronzeUrban Planning· 2023
Artisan Echoes Culture Street
by Hang Chen
Client: WE-Me Group of Shenzhen Kaichuang Architectural Design Co., Ltd.
Bronze A' Design Award Winner in Urban Planning Category
Verified Award Winner
Verify Award Status for #150300The Design
About Artisan Echoes Culture Street
This project is based on the coordination of the needs of tourists visiting the Purple Pottery Industrial Park and the residents living nearby. The designer observes the production facilities of Purple Pottery and uses artistic creativity to incorporate their appearance into the modern design of the buildings. At the same time, the design respects the natural environment and arranges the buildings according to the original topography, creating a unique cultural and creative block with diverse functions such as cultural exhibitions, art workshops, and specialty dining.
The Recognition
About the Bronze A' Design Award
Artisan Echoes Culture Street is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Artisan Echoes Culture Street is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Artisan Echoes Culture Street splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The project is based on the needs of both tourists visiting the Purple Pottery Industrial Park and nearby residents. The layered terrain, the unique technique of producing pottery, and the traditional Chinese architectural style are the inspirations for the design. The layout of the buildings is based on the natural terrain, and the traditional Chinese architectural style is used to express the production scenes of pottery, creating a cultural and creative district rooted in the local area.
What has been your main focus in designing this work? Especially what did you want to achieve?
The design aims to refine the local architectural style, respect the original topography of the plateau, and create a unique Chinese architectural style by incorporating buildings in a scattered layout that blends in with the plateau landscape. At the same time, incorporating leisure, shopping, and entertainment functions to enhance the quality of the block, the goal is to create a flagship characteristic block that leads the way in fashionable living and provides high-end cultural experiences.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
It is used by Jianshui County Government in China.
Grand Interview
Your innovative approach to preserving the natural topography in Artisan Echoes Culture Street challenges conventional construction practices - could you elaborate on how this decision has influenced the project's unique identity and cultural significance?
Preserving the original topography was the conceptual anchor of the project. Instead of imposing a rigid urban grid, the buildings gently follow the contours of the site, rising and receding with the terrain. This approach not only reduces excavation and environmental disruption but also gives the architecture a rhythmic, organic quality — much like the hand-formed surfaces of Purple Pottery itself. By embedding the cultural street within its natural landscape, the project evokes the spirit of Yunnan’s craftsmanship: humble, grounded, and deeply responsive to nature. The result is an environment where visitors feel the authenticity of place — a dialogue between handmade artistry and the living land that sustains it.
The integration of Purple Pottery production facilities into Artisan Echoes Culture Street's modern architectural design presents an intriguing fusion - what inspired your creative process in translating traditional pottery-making elements into contemporary architectural features?
The creative inspiration originated directly from the physical and cultural landscape of Purple Pottery production — the “dragon kiln,” the pottery workshops, and the earthy materials that define the craft. The dragon kiln, stretching along the slope, inspired the linear, ascending spatial sequence of the cultural street, where architecture seems to rise and flow with the terrain, echoing the rhythm of firing chambers. The pottery workshops, with their open layouts and honest material expression, informed the transparent facades and courtyard compositions, fostering interaction between artisans and visitors.Materially, the project draws upon the chromatic richness of clay — purples, ochres, and terracotta tones — embedding these hues into the architectural skin through locally produced ceramic tiles and textured finishes. The repetition of brick modules and ceramic louvers transforms functional references into a cohesive architectural language. In essence, the design reinterprets the form, process, and materiality of Purple Pottery into a contemporary expression that celebrates its artisanal roots while engaging a modern audience.
How does Artisan Echoes Culture Street's staggered building layout, following the original terrain, contribute to creating a distinctive visitor experience while maintaining harmony with the local landscape?
The staggered layout creates a sequence of spatial encounters that feel natural and immersive. As visitors ascend and descend along the sloping paths, framed views open toward the surrounding hills, pottery courtyards, and water features. Each terrace offers a different perspective — some intimate and shaded, others expansive and ceremonial. The layered elevation enhances ventilation and daylighting while minimizing visual intrusion into the skyline. This topography-driven design transforms movement into narrative: visitors intuitively experience the relationship between craft, community, and landscape. It’s a cultural promenade where every elevation change tells a story about the land and the people who shape it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design aims to refine the local architectural style, respect the original topography of the plateau, and create a unique Chinese architectural style by incorporating buildings in a scattered layout that blends in with the plateau landscape. At the same time, incorporating leisure, shopping, and entertainment functions to enhance the quality of the block, the goal is to create a flagship characteristic block that leads the way in fashionable living and provides high-end cultural experiences.
- Dimensions & Packaging
- Planned Area: 54,450 square meters, Construction Area: 44,649 square meters, Floor Area Ratio: 0.82.
- Tags
- Purple Pottery Block,Jianshui County,Cultural and Creative Commercial Street,Chinese style architecture,Integration of architecture and landscape
- Production Technology
- During the construction process, technical measures such as raft foundation and reinforcement of the platform retaining wall should be applied to strengthen the original topography of the site. The building cluster should be laid out in a staggered manner following the topography of the platform, while digital, parametric, prefabrication, and 3D printing technologies should be employed to achieve intelligent design and construction.
- Design Challenge
- The main challenge faced by the project was to convince the group of people who hold the belief that flattening the site's natural terrain for ease of construction is necessary, to adopt the values of respecting natural landforms and refining architectural styles based on the characteristics of purple pottery production facilities. The design respected the original topography of the site and arranged the buildings in a staggered layout according to the original elevation levels, integrating the buildings with the terrain and creating a unique streetscape that harmoniously blends with the local landscape. The purple pottery production facilities were also modernized with the use of professional techniques such as digitalization, parameterization, and prefabrication to meet the construction needs of the project, resulting in the creation of a distinctive street block deeply rooted in the local context.
- Research
- Research Background: The construction demand of the creative district in the Purple Pottery Industry Park. Method: The development trend of the industry park, the needs of the user groups, and the characteristics of the site elements were extracted and integrated into the design, creating a unique district shared by tourists and residents rooted in this area. Tools: Urban planning and architectural design. Participants: Hang Chen, the government of Jianshui County. Results and Insights: It has become a new urban landmark in Jianshui County, Yunnan Province, China.
- Inspiration
- The project is based on the needs of both tourists visiting the Purple Pottery Industrial Park and nearby residents. The layered terrain, the unique technique of producing pottery, and the traditional Chinese architectural style are the inspirations for the design. The layout of the buildings is based on the natural terrain, and the traditional Chinese architectural style is used to express the production scenes of pottery, creating a cultural and creative district rooted in the local area.
- Project Duration
- This project began in January 2021 in Jianshui County, Yunnan Province, China. The design was completed in July 2021 in Jianshui County, Yunnan Province, China. Currently, preparations are underway for construction.
- Operation Flow
- When people pass by this place from the peripheral road, they can first see the architecture following the terrain layout, with a rich and diverse spatial hierarchy, and a vibrant cultural and creative block. When approaching for observation, they will find that the architectural image is derived from the abstract refinement of the dragon kiln, folk kiln in the ceramic production facilities and Chinese local architectural style. The buildings are prioritized and offer various lifestyle functions such as sightseeing, shopping, and entertainment.
- Team Members
- Hang Chen
- Image Credits
- Frontop
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