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A warm chestnut brown leather derby shoe commands the upper center of this meticulously crafted three-dimensional composition, its polished surface catching soft illumination that reveals the subtle…

Jotape 3D Duo Key Art Image by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Competition Category.


SilverComputer Graphics· 2023

Jotape 3D Duo Key Art Image

by Mateus Morgan

Client: Morgan Studio

Silver A' Design Award Winner in Computer Graphics Category

69,632

Verified Award Winner

Verify Award Status for #150593

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The Design

About Jotape 3D Duo Key Art Image

The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed. The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall. The biggest challenge was that through a few elements and textures the sensation the product needed.

The Recognition

About the Silver A' Design Award

Jotape 3D Duo Key Art Image is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Jotape 3D Duo Key Art Image is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Jotape 3D Duo Key Art Image is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Premium 3D Product Visualization Services

We transform your products into photorealistic 3D masterpieces. Our award-winning studio specializes in high-end CGI for footwear, consumer goods, and brand campaigns. From concept to final render, we deliver stunning visuals that elevate your brand and captivate customers worldwide.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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