Park Avenue Complex Commercial Space by Minwoo Ahn is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Architecture, Building and Structure Design Competition Category.
BronzeArchitecture· 2024
Park Avenue Complex Commercial Space
by Minwoo Ahn
Client: Ahn and Partners
Bronze A' Design Award Winner in Architecture Category
Verified Award Winner
Verify Award Status for #154340The Design
About Park Avenue Complex Commercial Space
Park Avenue specializes in relaxation and landscaping by providing open space and landscaping space, and connects adjacent linear parks. Through this, it was defined as an urban living room concept that is connected to the surrounding residential complex. As a living room in the city, it was planned to be a unique space of everyday life that provides inspiration to users by adding an extraordinary experience to the connection with the park and the relationship between pedestrians and vehicle users. Through this, users can enjoy convenience, taste, and style in their daily lives.
The Recognition
About the Bronze A' Design Award
Park Avenue Complex Commercial Space is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Park Avenue Complex Commercial Space is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Park Avenue Complex Commercial Space splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Lifestyle Commercial Architecture & Mixed-Use Design Services
We specialize in creating innovative commercial spaces and mixed-use developments that transform urban living. Our award-winning approach combines lifestyle experiences with functional design, crafting retail environments, shopping centers and commercial complexes that inspire communities and drive business success.
Discuss Your ProjectInterviews
Grand Interview
Your innovative integration of open spaces and landscaping in Park Avenue Complex Commercial Space creates a unique urban living room concept - could you elaborate on how this vision evolved from initial concept to final realization?
First, we focused on the residential environment of 20,000 apartments surrounding the site, and Park Avenue will be located at the center of it. We interpreted the residential environment around here as each room in the house, and derived the concept that Park Avenue functions as a living room at the center. This is an interpretation of the concept of the flat functional organization of a house expanded to an urban concept. In order to expand the function of this living room, we planned it with the idea of guiding pedestrians to the inner avenue through a passageway for the apartment residents behind, and connecting it to the adjacent neighborhood park.
The rotating swing and floor fountain elements at Park Avenue Complex Commercial Space serve as engaging attraction points - what inspired these specific design choices and how do they enhance the user experience?
Park Avenue is a densely populated commercial complex, and there were limitations in terms of the size of the site, such as the obstruction of traffic lines due to its own landscaping and rest areas. Therefore, after analyzing the surrounding environment of the site on a macro level, we found that the adjacent neighborhood park was linearly connected to the nearby subway station, and people mainly approached the subway station through this park. We planned to place the rotating swing and fountain in the closest location to the park, connecting the park and our site, so that people would naturally gather and pedestrians would flow in.
How does the vertical connectivity strategy in Park Avenue Complex Commercial Space, particularly the media poles through the atrium section, contribute to creating a cohesive narrative across all floors?
03. Vertical movement is very important for upper-floor tenants in commercial facilities with a high floor area ratio, which are three or more floors. Since the upper floors are mainly visited by users with a purpose, interest and concentration in the commercial environment may decrease. Although it was not realized due to budgetary issues, we proposed media poles or walls so that users can have a consistent experience across all floors. Another thing is that the transportation system on the upper floors should be intuitive so that users can easily reach them without confusion. Therefore, escalators were placed in accordance with the direction of movement from the first to the second floor, and elevators were placed at the entrance to the first-floor commercial area so that users can be transported to all floors efficiently.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A small open space and landscaping space were created to specialize in self-relaxation and landscaping, and a linear park passing through the subway station was connected. This was further expanded to define the entire surrounding residential complex as a huge living room. As a living room in the city, the connection to the park and the image of the relationship between pedestrians and vehicle users were interpreted as a character using the keywords, unusual and planned as a unique space of everyday life that would provide inspiration to users.
- Dimensions & Packaging
- Site area: 8,400m2, Building area: 5,725m2, Building height: 69m, Size: B5F-15F, 1F-4F 209 stores
- Tags
- Shopping mall, Mixed use, Lifestyle, Park
- Production Technology
- In the case of the first floor, customers coming from the street influenced the potential space, and the floor fountain and rotating swing served as interesting elements for customers coming from the park. To attract visitors, attractions were placed at both entrances, and a center with a house garden concept where children could stay, run, and rest was placed in the center. If the first floor was a flat scenario that considered the relationship between the limited landscape and the surrounding environment, the second to fourth floors were a vertical scenario to strengthen connectivity between floors. To emphasize a unique experience through the specialized design of the atrium section, large media poles were planned on all floors so that images connected through each floor become characters in the environment.
- Design Challenge
- Neighborhood shopping malls within apartment complexes are becoming larger and more complex, and at the same time, theme designs are being introduced. In addition to the exterior design, we paid attention to functional programs that could provide convenience to tenants and nearby latecomers. For example, residents in the back of the neighborhood could naturally enter the shopping mall, stay there, and relax by creating a passageway through the interior of a commercial facility or connecting it to a park.
- Research
- Korean Journal of Landscape Architecture Vol.48 No.5 (2020, 10), Youngjun Choi: Trends in Korean outdoor space design. As the importance and function of outdoor spaces in commercial complexes expands, a variety of activities and participation experiences are supported. As the connection between indoor and outdoor spaces is strengthened, outdoor elements are being actively introduced indoors. Improve amenities.
- Inspiration
- Mixed Contemporary, which has scenes where the daily lives of various modern people intersect with each other, can be said to be a living room in the city. On top of that, it is a space with taste and cool based on a premium based on convenience such as comfort linked to nature, inspirational non routine space experiences, and relaxation in it, as well as a living room in the city.
- Project Duration
- Jingeon District, Dasan-do, Gyeonggi-do is located in a practical urban living area where you can reach Seoul in less than 20 minutes through Dasan Station, located on the extension of Subway Line 8. It is a strategic base that serves as a point of contact with parks, district central roads, and central commercial districts. facility. Design originally began in August 2020 and was completed in February 2022. Construction is scheduled to begin in August 2021 and be completed in April 2024.
- Operation Flow
- The focus was on the trend of smaller living spaces enjoyed exclusively by individuals and the high density of work spaces experienced on the way to work. We decided to expand the concept of the living room by providing a high ceiling and a comfortable environment for residents living in a small exclusive space, and by creating a large middle space where they can relax and stay as if it were their own courtyard. In addition, in order to naturally attract park users, public items such as floor fountains and rotating tables were placed to evoke the stuffiness and dryness of everyday life through a unique experience.
- Image Credits
- Image #1, 2, 3, 4, 5: J Road
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