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A monumental sculptural installation of warm sienna and raw umber tones dominates this retail interior, where an organic wooden formation resembling ancient driftwood or weathered tree roots cascades…

Arcteryx Sanlitun Flagship Store by Arcteryx and Still Young is a highly esteemed winner of the very prestigious 2024 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2024

Arcteryx Sanlitun Flagship Store

by Arcteryx and Still Young

Client: Still Young

Golden A' Design Award Winner in Interior Category

110,155

Verified Award Winner

Verify Award Status for #157181

Colors

The Design

About Arcteryx Sanlitun Flagship Store

The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards. The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts.

The Recognition

About the Golden A' Design Award

Arcteryx Sanlitun Flagship Store is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Arcteryx Sanlitun Flagship Store is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Arcteryx Sanlitun Flagship Store creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

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We transform brand visions into immersive retail experiences. With 15 years crafting spaces for Fortune 500 companies and emerging brands, our award-winning team delivers customized spatial solutions that create lasting commercial value through innovative design, materials expertise, and full lifecycle support.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver's cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand's veteran fans.
Dimensions & Packaging
The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
Tags
Arcteryx, Flagship store, Premium outdoor products, Functional apparel, Mountain sports, Outdoor equipment, Windproof and cold-resistant
Production Technology
The design captures the essence of a natural mountain. A luminous installation in the shape of the brand's skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver's mountains and forests.
Design Challenge
The second floor is curated as an urban life product area for the 24 Collection, the Veilance Series, and in store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC'TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.
Research
Within the 24 collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain shaped display platform creates an outdoor vibe through details on its base. A cavern shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel.
Inspiration
Situated on an L shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity.
Project Duration
Start time: November 2022
End time: October 2023
Location: Building S01, 19 Sanlitun Road, Chaoyang District, Beijing
Operation Flow
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards.
Team Members
Arcteryx and Still Young
Image Credits
Yuuuun Studio

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