Gold Interior Space and Exhibition Design · 2024
Arcteryx Sanlitun Flagship Store
- A' Design Award 2024 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2024
- CLIENT: Still Young
- Estimated Number of Design Views: 108,579
- Verification code 5D710835C2 · Verify this award
About Arcteryx Sanlitun Flagship Store
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards. The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts.
The remarkable spatial intervention witnessed here positions itself at the fertile intersection of retail architecture and environmental sculpture, drawing upon traditions of biophilic design that seek to reintegrate natural forms and materials into the built environment as a means of fostering deeper human connection to the organic world, the central installation appears to reference the weathered formations found in ancient forests or coastal landscapes where water, wind, and time collaborate to sculpt timber into flowing configurations of extraordinary beauty, the designers seem to have embraced a philosophy wherein commercial space transcends mere transactional function to become a site of contemplation and wonder, inviting visitors into dialogue with the elemental forces that shape natural materials across geological timescales, technically the work demonstrates remarkable achievement in realizing organic complexity at architectural scale while maintaining structural integrity and spatial utility, the careful calibration of the palette establishes visual warmth that welcomes while the dramatic sculptural gesture creates memorable spatial identity distinguishing this environment from conventional retail approaches, the inclusion of the rough stone element at the base suggests deliberate grounding, a material counterpoint that anchors the ascending wooden forms and references the mineral foundations from which organic life emerges, the transparent perimeter dissolves conventional boundaries between interior sanctuary and exterior landscape, extending the biophilic narrative by framing living trees as visual companions to the crafted wooden presence within, thematically the installation appears to meditate upon transformation and endurance, celebrating the beauty that emerges when natural materials undergo metamorphosis through time or artistic intervention, the suspended garments occupying the middle ground read almost as offerings or specimens within this natural history setting, their dark silhouettes providing necessary functional content while remaining visually subordinate to the environmental experience, viewers might contemplate how this synthesis of nature-reference and human craft speaks to contemporary desires for authenticity, materiality, and connection to forces larger than the immediate commercial moment, inviting sustained engagement with questions of time, transformation, and the enduring dialogue between human creativity and natural form.
Press Kit
- Unique Properties
- The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver's cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand's veteran fans.
- Dimensions & Packaging
- The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
- Tags
- Arcteryx, Flagship store, Premium outdoor products, Functional apparel, Mountain sports, Outdoor equipment, Windproof and cold-resistant
- Production Technology
- The design captures the essence of a natural mountain. A luminous installation in the shape of the brand's skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver's mountains and forests.
- Design Challenge
- The second floor is curated as an urban life product area for the 24 Collection, the Veilance Series, and in store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC'TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.
- Project Duration
- Start time: November 2022
End time: October 2023
Location: Building S01, 19 Sanlitun Road, Chaoyang District, Beijing - Operation Flow
- The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards.
- Research
- Within the 24 collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain shaped display platform creates an outdoor vibe through details on its base. A cavern shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel.
- Inspiration
- Situated on an L shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity.
- Image Credits
- Yuuuun Studio
Colors of Arcteryx Sanlitun Flagship Store
Get Arcteryx Sanlitun Flagship Store
Premium Retail and Commercial Space Design
We transform brand visions into immersive retail experiences. With 15 years crafting spaces for Fortune 500 companies and emerging brands, our award-winning team delivers customized spatial solutions that create lasting commercial value through innovative design, materials expertise, and full…
G0E24 Shop