Timescape Flagship Store by Cheng-Chi Hung is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2024
Timescape Flagship Store
Client: Ones Interior Inc.
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #157290The Design
About Timescape Flagship Store
Yuan Store's renovation prioritizes elevating the brand experience beyond traditional signage. Seamlessly blending the street-facing exterior with the interior, it creates a unified, immersive identity. The design integrates architectural facades, sidewalks, storefronts, and interior spaces in a fluid and harmonious style. Inspired by Sparkling, Waves, and Rhythm, a modular metal mesh crafts a sleek surface with gentle curves, challenging norms in expanded mesh materials. This innovative approach results in a majestic, gracefully curated aesthetic.
The Recognition
About the Bronze A' Design Award
Timescape Flagship Store is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Timescape Flagship Store is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Timescape Flagship Store splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
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Design Interview
What is the main principle, idea and inspiration behind your design?
This project was commissioned by Mr. Chen, the owner of Yuan Watches Store. The Taiwanese luxury watch industry has experienced various phases, from the industrial era of the 1990s to the booming import of luxury goods in the 2010s. However, in 2023, facing globalization and urban decline, establishing a local brand identity and brand spirit has become the latest challenge.
In contrast to traditional commercial spaces that focus on space efficiency, this project plans multi-functional exhibition and relaxation areas, commercial booths, and display windows in nearly a 1:1 ratio. Art installations are used as spatial dividers, providing opportunities for various brands to host theme events and achieve a higher level of artistic promotion.
The inspiration for the design not only stems from the understanding of the concept of "time" but also incorporates the client's expectations for the fourth-generation store. This project is the result of collaborative growth and collective thinking.
What has been your main focus in designing this work? Especially what did you want to achieve?
The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
What are your future plans for this award winning design?
Our recent design achievements and award recognitions propel us forward into the realm of boutique space design. Simultaneously, we leverage our design expertise to assist in corporate brand transformation, create marketing topics, and contribute to the creation of distinctive architectural landscapes. Moving forward, we will continue to drive the planning and design of international brand offices, factory spaces, and boutique brands, aiming to present design works imbued with even deeper cultural significance.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
- Dimensions & Packaging
- Yuan Watches Store,having weathered the industrial period of the 1990s and the flourishing import of luxury goods in the 2010s,now confronts the challenges of globalization and urban decline in 2023.Establishing a local identity and brand spirit has become a crucial challenge.In contrast to the conventional emphasis on square footage efficiency in commercial spaces,this project envisions a nearly 1:1 ratio for multifunctional areas and commercial cabinet spaces.Art installations serve as spatial dividers, offering each brand the potential to organize themed events and attain a higher level of artistic promotion.
- Tags
- Commercial Space, Flagship Store, Expanded metal meshes, Water flow, Watch Store
- Production Technology
- The facade and pedestrian arcade are connected with a continuous curve,the metal mesh resembles that of the marble,establishing a material continuity between the exterior and interior.This fosters a flow from the urban into the pedestrian scale.The choice of using metal mesh is inspired by the similar ability of metal watch straps to create smooth and hard surfaces.While serving as the building's facade,it allows sunlight and wind to penetrate through.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces. - Design Challenge
- 1.The challenge lies in the large scale stone cutting technique with a pronounced curvature,shaping an entrance image that flows like water and exudes grandeur.
2.Challenging the tension and regular arrangement of the expanded mesh material,with a focus on proportion control and construction quality,to create a majestic and gracefully coordinated architectural facade design. - Research
- The commercial streets in Taichung,feature chaotic signages,resulting in disorderly streets.Street shops face challenges from malls and online shopping.The integrated design of streets,architectural facades,interior spaces creates a spatial atmosphere and enhances brand recognition.The project was planned by architects,landscape and interior designers collaboratively.
Since its opening,lots of brand events have been organized,providing unique experience. It’s not only boosted performance by 60% but also stands as a successful case of brand space revitalization. - Inspiration
- In the new plan,the design incorporates architectural facades,sidewalks,storefronts,and interior spaces in a fluid style inspired by the graceful flow of water from Sparkling,Waves,and Rhythm.The spaces are divided by layers of walls or curtains,like a waterfall that separates the hidden cave.As the shop distinguishes between an open commercial exhibition and private space,these layers both divide and beckon the visitor.During events,not only create abackdrop but also boundaries within the space
- Project Duration
- The project commenced planning and design in Taipei in December 2022,completed related projects in Taichung in July 2023,and celebrated its grand opening in Taichung in August 2023.Since the store's inauguration,it has hosted several events,catering to different brands,effortlessly transforming the shop into a spectacle,casino,or musical performance venue.The space's easy adaptability as a street shop aims to provide a unique experience for the client.
- Operation Flow
- 1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
7.The VIP room offers an undisturbed space for guests to appreciate watches. - Team Members
- Design Director:Cheng Chi Hung
- Image Credits
- Image #1: Creator Ones Interior Inc., Timescape, 2023.
Image #2: Creator Ones Interior Inc., Timescape, 2023.
Image #3: Creator Ones Interior Inc., Timescape, 2023.
Image #4: Creator Ones Interior Inc., Timescape, 2023.
Image #5: Creator Ones Interior Inc., Timescape, 2023.
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