The Ancient Mexicans Exhibition Identity by Eduardo Guizar Vukovich is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Cultural Heritage and Culture Industry Design Competition Category.
SilverCultural Heritage· 2024
The Ancient Mexicans Exhibition Identity
Client: Universidad de Monterrey
Silver A' Design Award Winner in Cultural Heritage Category
Verified Award Winner
Verify Award Status for #158345The Design
About The Ancient Mexicans Exhibition Identity
The Ancient Mexicans is a graphic identity for a permanent exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Monterrey, Mexico. The identity is based on the concept of constellations. A grid of points was placed over images of selected exhibition pieces, and squares and their variations were used to create pictograms for each culture and theme. The pictograms are reflected and repeated to form patterns that work as modules and adapt to each application. Information design within the exhibition supports the visitor experience.
The Recognition
About the Silver A' Design Award
The Ancient Mexicans Exhibition Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. The Ancient Mexicans Exhibition Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. The Ancient Mexicans Exhibition Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Cultural Heritage and Museum Design Services
We collaborate with museums and cultural institutions to create compelling exhibition identities and information design. Our award-winning team brings academic rigor and creative excellence to cultural heritage projects, developing flexible visual systems that connect audiences with historical narratives through innovative design solutions.
Contact UsBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
- Dimensions & Packaging
- The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity. - Tags
- Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
- Production Technology
- For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
- Design Challenge
- For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics. - Research
- Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages. - Inspiration
- Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.
Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history. - Project Duration
- The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
- Operation Flow
- From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application. - Team Members
- Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez
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